Channel Marketing Manager META

📌 Core Information

🔹 Job Title: Channel Marketing Manager META

🔹 Company: Milestone Systems

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing channel marketing plans across META
• Managing channel marketing budgets and market development funds
• Collaborating with global, regional marketing teams, and sales teams
• Optimizing channel partner performance and driving growth

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in channel marketing to succeed.

📋 Key Responsibilities

✅ Define annual marketing plans with channel partners in alignment with regional marketing manager

✅ Define marketing KPIs and targets in alignment with plans

✅ Deliver effective channel marketing initiatives across META

✅ Facilitate production of case studies with named partners

✅ Manage channel marketing budget and optimize return on investment

✅ Monitor and analyze key performance metrics for continuous improvement

ASSUMPTION: Successful execution of these responsibilities requires strong project management, stakeholder engagement, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s degree (B.A.) in Marketing or related business field

Experience: 5-10 years of experience in channel marketing, with a focus on two-tier channel models

Required Skills:

• Proven success in driving growth in a two-tier channel model
• Comprehensive knowledge of the META region
• Experience managing market development funds (MDF)
• Proficiency in marketing analytics tools and platforms
• Native or bilingual proficiency in English

Preferred Skills:

• Native or bilingual proficiency in Arabic or French
• Experience from the tech and/or software industry

ASSUMPTION: While not explicitly stated, experience in the tech or software industry is highly preferred due to the nature of the company and its products.

💰 Compensation & Benefits

Salary Range: AED 35,000 - 50,000 per month (Estimated based on industry standards for a mid-level marketing role in Dubai)

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: Salary range is estimated based on industry standards for a mid-level marketing role in Dubai. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically IP Video Surveillance Software and Video Management Software

Company Size: 1,001-5,000 employees

Founded: 1998 in Denmark

Company Description:

• Milestone Systems creates video technology software that helps people understand what they are looking at – in security and beyond.
• Their solutions are used in 500,000+ installations worldwide, with a strong focus on IP Video Management Systems.
• They operate in over 25 countries and have regional offices across the globe.

Company Specialties:

• IP Video Surveillance Software
• Video Management Software

Company Website: http://www.milestonesys.com

ASSUMPTION: Milestone Systems is a well-established company in the video surveillance software industry, with a strong global presence and a focus on innovation and growth.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and progression

Reporting Structure: Reports to the Head of Regional Marketing, with a dotted line to the Regional Marketing Manager of META

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing team
• Opportunities to work on international projects and gain global experience
• Chance to contribute to the company's growth and expansion in the META region

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Dubai Media City, Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major business hub in the Middle East, with a thriving tech industry
• The United Arab Emirates offers a multicultural environment and tax-free income
• Dubai Media City is a popular business park with easy access to amenities and public transportation

Work Schedule: Standard business hours, with flexibility for remote work

ASSUMPTION: The work environment at Milestone Systems is collaborative and dynamic, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the regional marketing team
• Final interview with the head of regional marketing

Key Assessment Areas:

• Channel marketing experience and strategies
• Budget management and financial acumen
• Communication and stakeholder engagement skills
• Data-driven decision making and analytical skills

Application Tips:

• Highlight relevant channel marketing experience and achievements
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful channel marketing campaigns and their outcomes

ATS Keywords: Channel Marketing, B2B Marketing, Marketing Analytics, Budget Management, Co-Marketing Campaigns, Sales Training, Performance Optimization, Case Studies, Market Development Funds, Collaboration, Communication, Growth Strategy, Regional Marketing, Partner Management, Content Creation, Stakeholder Engagement

ASSUMPTION: Applicants should focus on demonstrating their channel marketing experience and skills, as well as their ability to work effectively with stakeholders and drive growth.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, experience with relevant marketing tools and technologies is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Blazing new trails
• Staying curious
• Pushing industry standards

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have experience managing budgets and optimizing return on investment?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Milestone Systems' values and work style, with a focus on collaboration, data-driven decision making, and results-oriented approaches.

⚠️ Potential Challenges

• Managing multiple channel partners and marketing initiatives simultaneously
• Adapting to the unique cultural and business environments of the META region
• Balancing the needs and priorities of global, regional, and local stakeholders
• Keeping up with the fast-paced and ever-evolving tech industry

ASSUMPTION: Successful candidates will have experience managing multiple projects and stakeholders, as well as a strong understanding of the META region and its unique business environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on channel marketing and requires experience in two-tier channel models
• While the role is based in the Middle East, it offers opportunities to work with global teams and contribute to the company's international growth
• This role offers strong growth potential and the opportunity to make a significant impact on the company's expansion in the META region

ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other marketing positions, as well as the opportunities it offers for growth and development.

📝 Sample Projects

• Developing and executing a successful channel marketing campaign that drives partner engagement and revenue growth
• Managing a channel marketing budget and optimizing return on investment through strategic allocation and performance tracking
• Collaborating with global and regional marketing teams to create and execute co-marketing campaigns that align with overall business objectives

ASSUMPTION: Successful candidates will have experience with relevant channel marketing projects and be able to demonstrate their ability to drive results and optimize performance.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the META region?
• What are the most significant challenges facing the channel marketing team in the META region, and how can this role help address them?
• What opportunities are there for growth and development within the marketing team and the company as a whole?
• How does Milestone Systems support work-life balance for its employees?

ASSUMPTION: Applicants should focus on understanding the company's priorities, strategies, and growth opportunities, as well as the specific challenges and expectations of this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Milestone Systems' careers page
• Tailor your resume and cover letter to highlight your relevant channel marketing experience and skills
• Prepare examples of successful channel marketing campaigns and their outcomes
• Follow up with the hiring manager, Julia Wilkinson, after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.