Channel Marketing Manager (Remote)

📌 Core Information 🔹 Job Title: Channel Marketing Manager (Remote) 🔹 Company: Geotab 🔹 Location: Remote - Colombia 🔹 Job Type: Remote 🔹 Category: Marketing 🔹 Date Posted: June 30, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: 1. Developing and executing joint marketing strategies and go-to-market plans for major market partners. 2. Managing partner relationships and ensuring alignment with business targets and marketing performance metrics. 3. Leveraging data-driven sales, operations, and management strategies to inform and scale marketing campaigns and channel programs. 4. Collaborating with internal teams and external partners to align channel marketing activities with overall business goals. 5. Managing annual budgets and reporting against key metrics such as expected and actual outcomes. ASSUMPTION: This role requires a strong understanding of the channel marketing landscape, with a focus on telecom wireless carriers and Fortune 500 accounts. The ideal candidate will have experience in strategic planning, relationship management, and data analysis to drive channel growth and achieve sales targets. 📋 Key Responsibilities 🔹 Strategic Planning and Execution: - Drive joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc. - Build and grow marketing relationships to influence partner mindshare for ATL and BTL initiatives. 🔹 Data-Driven Marketing: - Leverage data-driven sales, operations, and management strategies to inform and scale marketing campaigns and channel programs. - Analyze marketing data, such as sales figures, ROI, and channel performance metrics, to evaluate the effectiveness of marketing initiatives and optimize future strategies. 🔹 Budget Management: - Manage annual budgets and reporting against key metrics such as expected and actual outcomes. - Allocate resources effectively and maximize ROI. 🔹 Campaign Management: - Lead creative campaign briefing discussions with partner contacts, driving influence with partner leadership and partner agencies. - Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements. 🔹 Customer Advocacy and VOC: - Facilitate roundtables, customer briefings, and other forums to develop customer advocacy and VOC. ASSUMPTION: The ideal candidate will have experience in managing multiple projects simultaneously, setting priorities, and meeting deadlines in a fast-paced environment. They should also be comfortable working with remote teams and managing virtual projects. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Business Administration, Commerce, Sales, or a related field. Experience: - Minimum of 5 years managing commercial and marketing relationships with Telecom Wireless Carriers / Fortune 500 accounts. Required Skills: - Proven track record leading innovative business improvements in multichannel environments. - Strong critical thinking skills and ability to devise effective channel strategies aligned with overall marketing and business objectives. - Skill in building and maintaining strong relationships with channel partners to drive mutual growth and achieve sales targets. - Proficiency in developing comprehensive marketing plans tailored for different channels, including promotions, advertising campaigns, incentives, and sales support materials. - Deep understanding of the Geotab products or services being marketed, including features, benefits, competitive advantages, and target customer segments. - Ability to leverage market research, competitive analysis to identify channel opportunities, trends, and potential challenges. - Skill in analyzing marketing data, such as sales figures, ROI, and channel performance metrics, to evaluate the effectiveness of marketing initiatives and optimize future strategies. - Capability to provide training, resources, and support to channel partners to enhance their understanding of products/services and improve their sales effectiveness. - Understanding of brand guidelines and ability to ensure consistent brand messaging and positioning across all channel marketing activities. - Strong interpersonal and communication skills to effectively collaborate with internal teams and external partners to align channel marketing activities with overall business goals. - Experience influencing price, distribution, and merchandising placement across functions and levels, as well as launching rewards/recognition/spiff programs. - Experience developing and managing channel marketing budgets, allocating resources effectively, and maximizing ROI. - Ability to adapt to changing market conditions and develop creative solutions to address channel-specific challenges or opportunities. - Skill in managing multiple projects simultaneously, setting priorities, and meeting deadlines in a fast-paced environment. Preferred Qualifications: - Experience working with remote teams and managing virtual projects. - Familiarity with the telecom industry and wireless carrier market. ASSUMPTION: Geotab is looking for a candidate with a proven track record in channel marketing, ideally with experience in the telecom industry. The ideal candidate will be comfortable working in a fast-paced, results-oriented environment and have a strong understanding of data-driven marketing strategies. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 USD (Based on industry standards for a Channel Marketing Manager with 5-10 years of experience in the telecom industry) Benefits: - Flex working arrangements - Home office reimbursement program - Baby bonus & parental leave top up program - Online learning and networking opportunities - Electric vehicle purchase incentive program - Competitive medical and dental benefits - Retirement savings program Working Hours: Full-time (40 hours per week) 📌 Applicant Insights Company Context Industry: Geotab operates in the IT Services and IT Consulting industry, specializing in GPS vehicle tracking, GPS fleet management, and fleet management software. They are a global leader in telematics, empowering fleet efficiency and management. Company Size: Geotab is a mid-sized company with 1,001-5,000 employees, making it a great place to grow and learn. Founded: Geotab was founded in 2000 and is headquartered in Oakville, ON, Canada. Company Description: Geotab is a global leader in connected vehicle and asset solutions, empowering fleet efficiency and management. They leverage advanced data analytics and AI to transform fleet performance, safety, and sustainability, reducing cost and driving efficiency. Backed by top data scientists and engineers, they serve over 55,000 global customers, processing 80 billion data points daily from more than 4.7 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal Government. Committed to data security and privacy, they hold FIPS 140-3 and FedRAMP authorizations. Their open platform, ecosystem of outstanding partners, and Marketplace deliver hundreds of fleet-ready third-party solutions. This year, they're celebrating 25 years of innovation. Company Specialties: Geotab specializes in GPS vehicle tracking, GPS fleet management, vehicle tracking device, fleet management software, fleet tracking, vehicle tracking, fleet management solution, and telematics. Company Website: Geotab ASSUMPTION: Geotab's focus on data-driven insights, continuous innovation, and commitment to customer success make it an attractive place to work for individuals looking to grow their career in the tech industry. Role Analysis Career Level: This role is suitable for an experienced marketing professional with a minimum of 5 years of experience in channel marketing, preferably in the telecom industry. The ideal candidate will have a proven track record in strategic planning, relationship management, and data analysis. Reporting Structure: The Channel Marketing Manager will report directly to the Marketing leadership team and work closely with Sales, Product Development, and other internal teams to align channel marketing activities with overall business goals. Work Arrangement: This role is remote-friendly, with a flexible hybrid work model that supports both in-person and virtual work. The ideal candidate will be comfortable working in a remote or hybrid environment and have strong communication skills to collaborate effectively with remote teams. Growth Opportunities: - Gain exposure to various aspects of the marketing mix and channel programs. - Develop skills in data-driven marketing, strategic planning, and budget management. - Build relationships with key partners and internal stakeholders to drive channel growth and achieve sales targets. - Contribute to Geotab's ongoing innovation and expansion in the global telematics market. ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges to grow both personally and professionally in this role. Location & Work Environment Office Type: Geotab offers a flexible hybrid work model, with both in-person and virtual work options. Their offices are designed to be safe, clean, and comfortable, with amenities such as on-site cafeterias, fitness centers, and collaborative workspaces. Office Location(s): - 2440 Winston Park Dr, Oakville, ON L6H 7V2, CA - 621 North Ave NE, Suite C-170, Atlanta, Georgia 30308, US - Kaiserstr, 100, Herzogenrath, DE 52314, DE - Calle de la Princesa, 43, 2ºD, Madrid, ES 28008, ES - 3 Waterhouse Square, 138 - 142 Holborn, London, EC1N 2SW, GB - 137 Glasgow Street, Unit 340, Kitchener, ON N2G 4X8, CA - 91 King William Street, Level 24 Westpac House, Adelaide, SA 5000, AU - Av. Paseo de la Reforma 296, Juárez, CDMX 06600, MX - Room 707, Mai Ke Long Building, Science and Technology Park, Nanshan District, Shenzhen, Guang Dong 518057, CN - 67, Avenue de Wagram, Paris, Île-de-France 75017, FR - Viale Città d'Europa, 39, Rome, Latium 00144, IT Geographic Context: - Oakville, ON, Canada: A suburban city located west of Toronto, with a population of approximately 200,000 people. It offers a mix of urban and rural environments, with easy access to major highways and a short commute to downtown Toronto. - Atlanta, Georgia, US: A major hub for the Southern United States, with a diverse population of over 5 million people. It is known for its vibrant culture, historic sites, and thriving business community. - Herzogenrath, Germany: A city in the western part of North Rhine-Westphalia, with a population of around 140,000 people. It is an important economic and cultural center in the region, with a strong focus on the chemical and pharmaceutical industries. - Madrid, Spain: The capital and largest city of Spain, with a population of over 3.3 million people. It is known for its rich history, vibrant culture, and thriving business sector, with a strong focus on the technology and tourism industries. - London, UK: The capital and largest city of the United Kingdom, with a population of over 8.9 million people. It is a global hub for finance, politics, and culture, with a diverse and multicultural population. - Kitchener, ON, Canada: A city in southwestern Ontario, with a population of around 220,000 people. It is known for its technology industry, with a strong focus on software development and innovation. - Adelaide, Australia: The capital city of the state of South Australia, with a population of around 1.3 million people. It is known for its festivals, arts, and cultural events, as well as its thriving business community. - Mexico City, Mexico: The capital and largest city of Mexico, with a population of over 21 million people. It is a major political, cultural, and financial center, with a diverse and multicultural population. - Shenzhen, China: A major city in southern China, with a population of over 13 million people. It is known for its technology industry, with a strong focus on hardware manufacturing and innovation. - Paris, France: The capital and largest city of France, with a population of over 2.2 million people. It is a global hub for art, culture, fashion, and gastronomy, with a diverse and multicultural population. - Rome, Italy: The capital and largest city of Italy, with a population of over 2.8 million people. It is known for its rich history, architecture, and cultural heritage, with a thriving business community focused on tourism and hospitality. Work Schedule: - Geotab offers a flexible hybrid work model, with both in-person and virtual work options. The ideal candidate will be comfortable working in a remote or hybrid environment and have strong communication skills to collaborate effectively with remote teams. ASSUMPTION: The ideal candidate will be comfortable working in a flexible, hybrid work environment and have strong communication skills to collaborate effectively with remote teams. Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager or HR representative. 3. In-depth interview with the hiring manager and/or other team members, focusing on job-specific skills and cultural fit. 4. Final interview with the director or another senior leader, focusing on leadership and strategic thinking. 5. Background check and reference check, if required. Key Assessment Areas: 1. Strategic planning and execution skills, with a focus on channel marketing strategies and go-to-market plans. 2. Relationship management skills, with a focus on building and maintaining strong relationships with channel partners. 3. Data analysis skills, with a focus on evaluating marketing data and optimizing future strategies. 4. Communication and collaboration skills, with a focus on working effectively with remote teams and internal stakeholders. 5. Budget management skills, with a focus on allocating resources effectively and maximizing ROI. Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on channel marketing, strategic planning, and data analysis. 2. Prepare for interview questions that focus on your experience with channel marketing strategies, relationship management, and data analysis. 3. Research Geotab's company culture and values to ensure a good fit and to demonstrate your enthusiasm for the role. 4. Practice common interview questions and prepare examples of your work to showcase your skills and accomplishments. 5. Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications. ATS Keywords: Channel Marketing, Strategic Planning, Relationship Management, Data Analysis, Budget Management, Marketing Strategy, Partner Relationships, Go-To-Market Planning, Marketing Mix, Marketing Performance, ROI, Sales Support, Brand Messaging, Communication Skills, Project Management, Training, Digital Marketing, Customer Advocacy, Performance Metrics ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges to grow both personally and professionally in this role. They will also be comfortable working in a fast-paced, results-oriented environment and have a strong understanding of data-driven marketing strategies. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM software (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Data analysis tools (e.g., Tableau, Power BI) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) - Virtual meeting and webinar platforms (e.g., Zoom, GoToWebinar) ASSUMPTION: The ideal candidate will have experience with marketing automation tools, data analysis tools, and project management tools to drive channel growth and achieve sales targets. 👔 Cultural Fit Considerations Company Values: - Customer-focused: Geotab prioritizes customer success and strives to understand and meet their evolving needs. - Collaborative: Geotab fosters a culture of teamwork and collaboration, both internally and with partners. - Innovative: Geotab encourages continuous learning and innovation to drive growth and improvement. - Accountable: Geotab holds its employees accountable for their actions and decisions, promoting a culture of ownership and responsibility. - Respectful: Geotab values diversity and inclusion, promoting a culture of respect and understanding. Work Style: - Geotab's work style is fast-paced, results-oriented, and collaborative. The ideal candidate will be comfortable working in a dynamic environment and be able to adapt to changing priorities and deadlines. - Geotab values a growth mindset, with a focus on continuous learning and improvement. - Geotab promotes a culture of open communication and feedback, with a focus on transparency and accountability. Self-Assessment Questions: 1. How do you align with Geotab's company values, particularly in the context of this role? 2. How do you approach working with remote teams and managing virtual projects? 3. How do you prioritize and manage multiple projects simultaneously, with competing deadlines and resources? 4. How do you ensure consistent brand messaging and positioning across all channel marketing activities? 5. How do you adapt to changing market conditions and develop creative solutions to address channel-specific challenges or opportunities? ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges to grow both personally and professionally in this role. They will also be comfortable working in a fast-paced, results-oriented environment and have a strong understanding of data-driven marketing strategies. ⚠️ Potential Challenges 1. Market fluctuations: The telecom industry is subject to market fluctuations and regulatory changes, which can impact channel marketing strategies and require adaptability. 2. Partner dynamics: Managing partner relationships can be complex, with varying priorities, resources, and communication styles. The ideal candidate will be skilled in navigating partner dynamics and driving mutual growth. 3. Data analysis: The role requires a strong understanding of data analysis to evaluate marketing performance and optimize future strategies. The ideal candidate will be comfortable working with data and using data-driven insights to inform decision-making. 4. Budget management: Managing annual budgets and allocating resources effectively can be challenging, especially in a fast-paced, results-oriented environment. The ideal candidate will be skilled in budget management and maximizing ROI. ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges to grow both personally and professionally in this role. They will also be comfortable working in a fast-paced, results-oriented environment and have a strong understanding of data-driven marketing strategies. 📈 Similar Roles Comparison 1. Channel Marketing Manager vs. Product Marketing Manager: - Channel Marketing Manager focuses on driving channel growth and managing partner relationships, while Product Marketing Manager focuses on product positioning, launch planning, and lifecycle management. - Channel Marketing Manager requires strong relationship management and data analysis skills, while Product Marketing Manager requires strong product knowledge and launch planning expertise. 2. Channel Marketing Manager vs. Brand Marketing Manager: - Channel Marketing Manager focuses on driving channel growth and managing partner relationships, while Brand Marketing Manager focuses on brand positioning, messaging, and identity management. - Channel Marketing Manager requires strong relationship management and data analysis skills, while Brand Marketing Manager requires strong creative and strategic thinking skills. 3. Career path comparison: - Channel Marketing Manager: Channel Marketing Manager → Senior Channel Marketing Manager → Director of Channel Marketing → Vice President of Marketing - Product Marketing Manager: Product Marketing Manager → Senior Product Marketing Manager → Director of Product Marketing → Vice President of Marketing - Brand Marketing Manager: Brand Marketing Manager → Senior Brand Marketing Manager → Director of Brand Marketing → Vice President of Marketing ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges to grow both personally and professionally in this role. They will also be comfortable working in a fast-paced, results-oriented environment and have a strong understanding of data-driven marketing strategies. 📝 Sample Projects 1. Channel Marketing Strategy Development: - Develop and execute a comprehensive channel marketing strategy for a major market partner, driving channel growth and achieving sales targets. - Collaborate with internal teams and external partners to align channel marketing activities with overall business goals and ensure consistent brand messaging and positioning. 2. Partner Relationship Management: - Build and maintain strong relationships with key partners to drive mutual growth and achieve sales targets. - Manage partner communications, including regular check-ins, performance reviews, and strategic planning sessions. 3. Data-Driven Marketing Campaign Optimization: - Analyze marketing data to evaluate the effectiveness of existing campaigns and identify opportunities for optimization. - Develop and execute data-driven marketing campaigns to drive channel growth and achieve sales targets. ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges to grow both personally and professionally in this role. They will also be comfortable working in a fast-paced, results-oriented environment and have a strong understanding of data-driven marketing strategies. ❓ Key Questions to Ask During Interview 1. Role-specific questions: - How do you approach developing and executing joint marketing strategies and go-to-market plans for major market partners? - Can you describe a time when you managed a complex channel marketing project, and how did you ensure its success? - How do you prioritize and manage multiple projects simultaneously, with competing deadlines and resources? 2. Company-specific questions: - How do you see this role contributing to Geotab's ongoing innovation and expansion in the global telematics market? - How do you approach working with remote teams and managing virtual projects in a fast-paced, results-oriented environment? 3. Industry-specific questions: - How do you stay up-to-date with the latest trends and best practices in channel marketing, particularly in the telecom industry? - How do you approach managing partner relationships in a dynamic and competitive market? ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges to grow both personally and professionally in this role. They will also be comfortable working in a fast-paced, results-oriented environment and have a strong understanding of data-driven marketing strategies. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: Geotab Job Board 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on channel marketing, strategic planning, and data analysis. 3. Prepare for interview questions that focus on your experience with channel marketing strategies, relationship management, and data analysis. 4. Research Geotab's company culture and values to ensure a good fit and to demonstrate your enthusiasm for the role. 5. Practice common interview questions and prepare examples of your work to showcase your skills and accomplishments. 6. Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Applicant Insights Company Context Industry: Geotab operates in the IT Services and IT Consulting industry, specializing in GPS vehicle tracking, GPS fleet management, and fleet management software. They are a global leader in telematics, empowering fleet efficiency and management. Company Size: Geotab is a mid-sized company with 1,001-5,000 employees, making it a great place to grow and learn. Founded: Geotab was founded in 2000 and is headquartered in Oakville, ON, Canada. Company Description: Geotab is a global leader in connected vehicle and asset solutions, empowering fleet efficiency and management. They leverage advanced data analytics and AI to transform fleet performance, safety, and sustainability, reducing cost and driving efficiency. Backed by top data scientists and engineers, they serve over 55,000 global customers, processing 80 billion data points daily from more than 4.7 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal Government. Committed to data security and privacy, they hold FIPS 140-3 and FedRAMP authorizations. Their open platform, ecosystem of outstanding partners, and Marketplace deliver hundreds of fleet-ready third-party solutions. This year, they're celebrating 25 years of innovation. Company Specialties: Geotab specializes in GPS vehicle tracking, GPS fleet management, vehicle tracking device, fleet management software, fleet tracking, vehicle tracking, fleet management solution, and telematics. Company Website: Geotab ASSUMPTION: Geotab's focus on data-driven insights, continuous innovation, and commitment to customer success make it an attractive place to work for individuals looking to grow their career in the tech industry. Role Analysis Career Level: This role is suitable for an experienced marketing professional with a minimum of 5 years of experience in channel marketing, preferably in the telecom industry. The ideal candidate will have a proven track record in strategic planning, relationship management, and data analysis. Reporting Structure: The Channel Marketing Manager will report directly to the Marketing leadership team and work closely with Sales, Product Development, and other internal teams to align channel marketing activities with overall business goals. Work Arrangement: This role is remote-friendly, with a flexible hybrid work model that supports both in-person and virtual work. The ideal candidate will be comfortable working in a remote or hybrid environment and have strong communication skills to collaborate effectively with remote teams. Growth Opportunities: - Gain exposure to various aspects of the marketing mix and channel programs. - Develop skills in data-driven marketing, strategic planning, and budget management. - Build relationships with key partners and internal stakeholders to drive channel growth and achieve sales targets. - Contribute to Geotab's ongoing innovation and expansion in the global telematics market. ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges to grow both personally and professionally in this role. They will also be comfortable working in a fast-paced, results-oriented environment and have a strong understanding of data-driven marketing strategies.