Channel Marketing Manager - Retail

📌 Core Information

🔹 Job Title: Channel Marketing Manager - Retail

🔹 Company: Fortune Brands

🔹 Location: Deerfield, Illinois, United States

🔹 Job Type: Full-time, Hybrid (3 days per week)

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the overall channel marketing strategy for the retail channel
• Leading the planning and execution of channel-specific marketing campaigns and programs
• Collaborating with cross-functional teams to align on priorities and drive channel growth initiatives
• Analyzing market trends, customer behavior, and competitive activity to inform strategy and optimize marketing efforts
• Ensuring the sales team is equipped with modern marketing tools, compelling collateral, and training to drive success in the field

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve business goals.

📋 Key Responsibilities

✅ Developing and executing retail channel off-shelf promotional strategies

✅ Developing and executing retail channel merchandising strategies to elevate the brand experience with consumers

✅ Collaborating with Product Management teams to identify and implement growth initiatives within the current product portfolio and expansion areas

✅ Understanding business unit P&L objectives to make sound go-to-market recommendations to drive top and bottom-line growth

✅ Developing and executing tradeshow strategy and execution

✅ Developing and executing sales enablement content, including print, digital, and marketing content portal

✅ Serving as a key contributor to new product commercialization planning and execution, representing the retail channel in Commercialization and Go-to-Market decisions

✅ Building and maintaining channel expertise through customer collaboration and presentations, attendance at industry events, competitive analysis, and close collaboration with sales and business unit partners

✅ Leading cross-functional planning to ensure alignment and preparedness across multiple stakeholders, delivering on time and on-quality work

✅ Partnering with the brand execution team to ensure the development of digital collateral to drive product launches, promotions, key marketing campaigns, programs within the channel, and customer-specific marketing

✅ Analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies

✅ Evaluating and improving existing channel marketing strategies

✅ Developing, executing, and tracking the annual marketing budgeting process

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive channel marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of five (5) years of product management or marketing experience required. Channel leadership experience preferred. Experience within the Consumer/Durable Goods industry preferred.

Required Skills:

• Strategic thinking and planning
• Cross-functional collaboration and influencing skills
• Strong analytical skills and problem-solving ability with basic financial acumen
• Effective communication skills with all levels of the business
• Strong multi-tasking and project management skills
• Strong resilience to find solutions; independent thinking and problem-solving
• Growth mindset - demonstrated ability and desire to rapidly learn

Preferred Skills:

• Experience managing agency partners

ASSUMPTION: Candidates should have a strong foundation in marketing, with a proven track record in channel marketing or a related field.

💰 Compensation & Benefits

Salary Range: $70,000 USD - $110,000 USD (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health Plans
• 401(k) Program
• Product Discounts
• Flexible Time Off
• Fertility Benefits
• Adoption Benefits

Working Hours: Full-time, 40 hours per week, with occasional travel required (up to 20%)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salaries may vary based on factors including education, training, experience, professional achievement, business need, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specifically in home products, security, and commercial building markets

Company Size: 10,001+ employees (Large enterprise)

Founded: 1999 (As a public company, Fortune Brands has a long history, but the current entity was formed in 1999)

Company Description:

• Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives
• The company's driving purpose is to elevate every life by transforming spaces into havens
• Fortune Brands is a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets

Company Specialties:

• Home Products
• Security
• Commercial Building

Company Website: www.fbin.com

ASSUMPTION: Fortune Brands is a large, established company with a diverse portfolio of brands and a strong focus on innovation and growth.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth and career advancement

Reporting Structure: This role reports directly to the Senior Director of Channel Marketing and may have supervisory responsibilities for junior marketing team members

Work Arrangement: Hybrid, with 3 days per week in the office and the remaining days working remotely

Growth Opportunities:

• Potential for career advancement within the marketing department or other functions within the organization
• Opportunities to work on new product launches and expansion areas, driving top and bottom-line growth
• Chance to develop and refine channel marketing strategies, improving existing programs and implementing new initiatives

ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, with opportunities for growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a hybrid work arrangement

Office Location(s): 520 Lake Cook Road, Deerfield, IL, US

Geographic Context:

• Deerfield is a suburb of Chicago, located approximately 25 miles north of the city
• The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and dining options
• The office is located near major highways and public transportation, making it easily accessible

Work Schedule: Full-time, with occasional travel required (up to 20%)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, with the office serving as a central hub for team meetings and events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other team members
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional collaboration and influencing skills
• Analytical skills and problem-solving ability
• Communication skills and presentation abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your channel marketing experience and provide examples of successful campaigns or initiatives you've led
• Demonstrate your understanding of the retail channel and the consumer durable goods industry
• Showcase your ability to work effectively with cross-functional teams and influence stakeholders

ATS Keywords: Channel Marketing, Retail Channel, Strategic Planning, Cross-Functional Collaboration, Market Analysis, Competitive Insights, Sales Enablement, Performance Measurement, Project Management, Analytical Skills, Problem Solving, Communication Skills, Influencing Skills, Growth Mindset, Agency Management, Complexity Management, Situational Adaptability

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and ability to work effectively with cross-functional teams to drive channel marketing success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned or refined as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We drive growth through continuous improvement and innovation
• Collaboration: We work together to achieve exceptional results
• Integrity: We act with honesty and integrity in all that we do
• Accountability: We take ownership and responsibility for our actions and results
• Customer Focus: We put our customers at the center of everything we do

Work Style:

• Strategic and forward-thinking
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• Do you have experience developing and executing channel-specific marketing strategies?
• Are you comfortable working with cross-functional teams and influencing stakeholders?
• Do you have a growth mindset and a desire to learn and adapt in a dynamic environment?

ASSUMPTION: Fortune Brands values candidates who are strategic, collaborative, data-driven, adaptable, and customer-focused, with a strong commitment to innovation and integrity.

⚠️ Potential Challenges

• Balancing strategic planning with tactical execution and cross-functional collaboration
• Managing multiple priorities and projects simultaneously
• Occasional travel requirements (up to 20%)
• Working in a dynamic and fast-paced environment with evolving priorities and market conditions

ASSUMPTION: This role requires strong time management, prioritization, and adaptability skills to balance strategic planning with tactical execution and cross-functional collaboration.

📈 Similar Roles Comparison

• Compared to other channel marketing roles, this position places a greater emphasis on strategic planning and cross-functional collaboration
• In the consumer durable goods industry, this role offers a unique opportunity to work on a diverse portfolio of brands and products
• Career-wise, this role provides a strong foundation in channel marketing, with potential for growth and advancement within the marketing department or the broader organization

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, with opportunities for growth and development within the marketing department and the broader organization.

📝 Sample Projects

• Developing and executing a retail channel off-shelf promotional strategy to drive sales and brand awareness
• Collaborating with product management teams to identify and implement growth initiatives within the current product portfolio and expansion areas
• Evaluating and improving existing channel marketing strategies to optimize performance and drive business growth

ASSUMPTION: These sample projects illustrate the strategic, tactical, and cross-functional nature of the role, with a focus on driving channel marketing success and business growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the broader marketing strategy and organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Fortune Brands support the growth and development of its employees?
• What are the key challenges facing the retail channel, and how can this role address them?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through www.fbin.com/careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful channel marketing campaigns or initiatives you've led
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.