📌 Core Information
🔹 Job Title: Channel Marketing Manager - Retail
🔹 Company: Fortune Brands
🔹 Location: Deerfield, Illinois, United States
🔹 Job Type: Full-time, Hybrid (3 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and owning the overall channel marketing strategy for the retail channel
- Leading the planning and execution of channel-specific marketing campaigns and programs
- Collaborating with cross-functional teams to align on priorities and drive channel growth initiatives
- Analyzing market trends, customer behavior, and competitive activity to inform strategy and optimize marketing efforts
- Ensuring the sales team is equipped with modern marketing tools, compelling collateral, and training to drive success in the field
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive channel growth and improve the consumer experience.
📋 Key Responsibilities
✅ Develop and own the overall channel marketing strategy for the retail channel, aligning with business goals and P&L objectives
✅ Lead the planning and execution of channel-specific marketing campaigns and programs, ensuring they are delivered on time, on budget, and with measurable results
✅ Collaborate with Sales, Product Management, Brand, and Digital teams to align on priorities, support product launches, and drive channel growth initiatives
✅ Analyze market trends, customer behavior, and competitive activity to inform strategy and optimize marketing efforts
✅ Ensure the sales team is equipped with modern marketing tools, compelling collateral, and training to drive success in the field
✅ Track and report on the effectiveness of channel marketing programs, continuously refining strategies based on data and feedback
ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to manage multiple priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of five (5) years of product management or marketing experience required. Channel leadership experience preferred. Experience within the Consumer/Durable Goods industry preferred.
Required Skills:
- Strategic thinking and planning
- Strong analytical skills and problem-solving ability with basic financial acumen
- Effective communication skills with the ability to communicate with all levels of the business
- Strong multi-tasking and project management skills
- Strong resilience to find solutions; independent thinking and problem-solving
- Growth mindset with a demonstrated ability and desire to rapidly learn
Preferred Skills:
- Experience managing agency partners
ASSUMPTION: This role requires a well-rounded marketing professional with a strong foundation in strategic planning, analytics, and communication. Experience in channel marketing and the consumer goods industry is highly desirable.
💰 Compensation & Benefits
Salary Range: $70,000 - $110,000 USD per year. Actual salaries may vary based on factors including education, training, experience, professional achievement, business need, and location.
Benefits:
- Health Plans
- 401(k) Program with company contribution
- Product Discounts
- Flexible Time Off Benefits (including half-day summer Fridays per policy)
- Inclusive fertility / adoption benefits
Working Hours: Full-time, typically 40 hours per week. Occasional travel required (up to 20%).
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the factors listed.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically focused on home products, security, and commercial building markets
Company Size: 10,001+ employees. Fortune Brands offers a large, diverse work environment with numerous opportunities for growth and collaboration.
Founded: 1919 (as a part of American Brands, Inc.). Fortune Brands Innovations, Inc. was established in 2007 as an independent, publicly traded company.
Company Description:
- Fortune Brands is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives
- The company's driving purpose is to elevate every life by transforming spaces into havens
- Fortune Brands is a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets
Company Specialties:
- Home Products
- Security
- Commercial Building
Company Website: www.fbin.com
ASSUMPTION: Fortune Brands is a well-established company with a strong reputation in the manufacturing industry. The company's focus on innovation and transformation makes it an attractive employer for forward-thinking professionals.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, with the opportunity for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Director of Channel Marketing and may have supervisory responsibilities for junior marketing team members
Work Arrangement: Hybrid, with 3 days per week in the office at the company's headquarters in Deerfield, IL. Occasional travel required (up to 20%).
Growth Opportunities:
- Advancement within the marketing department or other functions within the company
- Expansion of responsibilities and leadership opportunities as the company grows and evolves
- Professional development and training opportunities to enhance skills and knowledge
ASSUMPTION: This role offers a strong platform for career growth and development within a large, established company. The hybrid work arrangement provides flexibility while maintaining a strong connection to the company's headquarters and culture.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 520 Lake Cook Road, Deerfield, IL, US
Geographic Context:
- Deerfield, IL is a suburb of Chicago, offering a mix of urban and suburban living with easy access to the city's amenities
- The area is known for its strong job market, high-quality schools, and diverse communities
- Deerfield is home to numerous Fortune 500 companies and offers ample opportunities for professional networking and growth
Work Schedule: Full-time, typically 40 hours per week. Occasional travel required (up to 20%).
ASSUMPTION: The company's headquarters in Deerfield, IL, offers a modern, collaborative work environment with easy access to the amenities and opportunities of the greater Chicago area.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and other team members
- Final interview with the Senior Director of Channel Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and problem-solving ability
- Communication and interpersonal skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the retail channel and marketing strategies specific to this industry
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Channel Marketing, Retail Marketing, Strategic Planning, Market Analysis, Sales Enablement, Performance Measurement, Project Management, Marketing Campaigns, Brand Management, Cross-Functional Collaboration
ASSUMPTION: Fortune Brands uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure your application is properly screened and considered for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: This role requires proficiency in standard office software and marketing automation tools. Familiarity with project management tools and presentation software is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We push boundaries and challenge the status quo to create meaningful change
- Integrity: We act with honesty, fairness, and respect in all our interactions
- Collaboration: We work together, leveraging our diverse perspectives and expertise to achieve common goals
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful channel marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities?
- Do you have strong analytical skills and the ability to use data to inform decision-making?
- Are you a collaborative team player with strong communication and interpersonal skills?
ASSUMPTION: Fortune Brands values innovation, integrity, and collaboration. Prospective candidates should assess their fit with these values and the company's fast-paced, data-driven work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams and stakeholders to align on priorities and drive growth initiatives
- Analyzing and interpreting complex data to inform strategy and optimize marketing efforts
- Occasional travel requirements (up to 20%)
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Prospective candidates should carefully consider their fit with the role's demands and the company's work environment.
📈 Similar Roles Comparison
- This role is focused on the retail channel, requiring a deep understanding of retail marketing strategies and consumer behavior
- Compared to other channel marketing roles, this position places a greater emphasis on merchandising strategies, off-shelf promotional strategies, and trade show execution
- Career progression in this role may lead to broader channel marketing leadership or general management opportunities within the company
ASSUMPTION: This role offers a unique focus on the retail channel and presents distinct opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a retail channel off-shelf promotional strategy to drive brand awareness and sales
- Analyzing market data and consumer behavior to inform retail channel merchandising strategies and optimize product placement
- Collaborating with cross-functional teams to create compelling sales enablement content and tools for the retail channel
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role and provide insight into the types of initiatives the successful candidate will be expected to lead.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing channels and functions within the company?
- What are the key performance indicators (KPIs) used to measure the success of channel marketing programs, and how are they tracked and reported?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, expectations, and opportunities for growth and development within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: www.fbin.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Prepare questions to ask the interviewer about the role, the team, and the company
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
