Channel Marketing Manager - Retail

📌 Core Information

🔹 Job Title: Channel Marketing Manager - Retail

🔹 Company: Fortune Brands

🔹 Location: Deerfield, Illinois, United States

🔹 Job Type: Full-time, Hybrid (3 days per week in office)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with occasional travel (up to 20%)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the overall channel marketing strategy
• Leading the planning and execution of channel-specific marketing campaigns
• Collaborating with cross-functional teams to drive channel growth initiatives
• Analyzing market trends and competitive activity to inform strategy

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive channel marketing success.

📋 Key Responsibilities

✅ Develop and own the overall channel marketing strategy, assessing current programs, identifying gaps, and building a forward-looking plan that aligns with business goals and P&L objectives

✅ Lead the planning and execution of channel-specific marketing campaigns and programs, ensuring all initiatives are delivered on time, on budget, and with measurable results

✅ Partner with Sales, Product Management, Brand, and Digital teams to align on priorities, support product launches, and drive channel growth initiatives

✅ Analyze market trends, customer behavior, and competitive activity to inform strategy and optimize marketing efforts

✅ Ensure the sales team is equipped with modern marketing tools, compelling collateral, and training to drive success in the field

✅ Track and report on the effectiveness of channel marketing programs, continuously refining strategies based on data and feedback

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive channel marketing success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field

Experience: Minimum of five (5) years of product management or marketing experience required. Channel leadership experience preferred. Experience within the Consumer/Durable Goods industry preferred.

Required Skills:

• Strategic thinking and planning
• Strong analytical skills and problem-solving ability with basic financial acumen
• Effective communication with all levels of the business
• Strong multi-tasking and project management skills
• Resilience and independent thinking
• Growth mindset with a desire to rapidly learn

Preferred Skills:

• Experience managing agency partners

ASSUMPTION: Candidates should have a strong foundation in marketing, with a proven track record of driving channel growth and collaborating effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $70,000 USD - $110,000 USD (based on company-provided range)

Benefits:

• Health Plans
• 401(k) Program
• Product Discounts
• Flexible Time Off Benefits
• Fertility / Adoption Benefits

Working Hours: Full-time, with flexible summer hours (half-day Fridays)

ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as education, training, experience, professional achievement, business need, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, focusing on home products, security, and commercial building markets

Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration

Founded: Not specified, but a well-established company with a strong brand portfolio

Company Description:

• Fortune Brands is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives
• The company is a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets
• Fortune Brands is headquartered in Deerfield, Illinois, and trades on the NYSE as FBIN

Company Specialties:

• Home Products
• Security
• Commercial Building

Company Website: www.fbin.com

ASSUMPTION: Fortune Brands is a well-established company with a strong brand portfolio, offering ample opportunities for career growth and collaboration within the manufacturing industry.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on channel marketing strategies

Reporting Structure: This role reports directly to the Senior Director of Channel Marketing and collaborates with various cross-functional teams

Work Arrangement: Hybrid, with 3 days per week in the office and occasional travel (up to 20%)

Growth Opportunities:

• Potential to expand the role's scope and impact as the company grows
• Opportunities to work on new product commercialization and go-to-market decisions
• Chance to develop expertise in the retail channel and drive strategic initiatives

ASSUMPTION: This role offers strong growth potential, with the opportunity to make a significant impact on channel marketing strategies and collaborate with various teams across the organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a hybrid work arrangement

Office Location(s): 520 Lake Cook Road, Deerfield, IL, US

Geographic Context:

• Deerfield, Illinois, is a suburb of Chicago, offering a mix of urban and suburban living
• The area has a diverse range of housing options, dining, and entertainment
• Deerfield is conveniently located near major highways and has easy access to Chicago's O'Hare International Airport

Work Schedule: Full-time, with flexible summer hours (half-day Fridays)

ASSUMPTION: The hybrid work arrangement and flexible summer hours provide a good balance between work and personal life, while the location offers easy access to urban amenities and transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with cross-functional team members
• Final interview with the Senior Director of Channel Marketing

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and problem-solving ability
• Communication and collaboration skills
• Resilience and adaptability

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills align with the required qualifications
• Prepare examples of channel marketing strategies or campaigns you've led in the past

ATS Keywords: Channel Marketing Strategy, Cross-Functional Collaboration, Market Analysis, Sales Enablement, Performance Measurement, Project Management, Analytical Skills, Problem-Solving, Communication Skills, Influencing Skills, Growth Mindset, Agency Management

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's role within the marketing team.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Accountability
• Customer-centricity

Work Style:

• Data-driven decision-making
• Cross-functional collaboration
• Agile and adaptable
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment?
• Are you comfortable working with data to inform strategic decisions?
• Can you balance multiple projects and priorities effectively?

ASSUMPTION: Fortune Brands values a data-driven, collaborative, and results-oriented work style, with a strong emphasis on innovation and customer-centricity.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic thinking with tactical execution
• Collaborating effectively with various cross-functional teams
• Occasional travel requirements (up to 20%)

ASSUMPTION: This role may present challenges in managing multiple priorities, balancing strategic and tactical work, and collaborating effectively with various teams. Occasional travel may also be required.

📈 Similar Roles Comparison

• This role focuses more on channel-specific marketing strategies compared to broader marketing management roles
• Channel Marketing Manager roles may have more tactical execution responsibilities compared to higher-level marketing roles
• Career progression may involve moving into senior marketing roles or specializing in channel marketing

ASSUMPTION: Channel Marketing Manager roles focus on channel-specific strategies and may have more tactical execution responsibilities compared to broader marketing roles. Career progression may involve moving into senior marketing roles or specializing in channel marketing.

📝 Sample Projects

• Developing and executing a retail channel off-shelf promotional strategy
• Collaborating with product management teams to identify and implement growth initiatives within the current product portfolio
• Designing and executing a retail channel merchandising strategy to elevate the brand experience with consumers

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, focusing on channel-specific marketing initiatives and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its marketing team members?
• What is the company's approach to measuring and optimizing channel marketing performance?
• How does the company foster a culture of innovation and collaboration within its marketing teams?

ASSUMPTION: These interview questions focus on understanding the role's strategic fit, priorities, growth opportunities, performance metrics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter demonstrating your understanding of the role and how your skills align with the required qualifications
• Prepare examples of channel marketing strategies or campaigns you've led in the past
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.