📌 Core Information
🔹 Job Title: Channel Marketing Manager - SMS and Push Notifications
🔹 Company: Verano
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing, deploying, and optimizing SMS and push notification marketing campaigns across multiple markets
- Collaborating with cross-functional teams to ensure cohesive customer experiences
- Analyzing campaign performance and drawing insights for continuous improvement
- Working in a highly regulated industry with a focus on market-specific nuance and regulations
ASSUMPTION: This role requires a high degree of organization, attention to detail, and excellent follow-through to manage multiple campaigns and projects effectively.
📋 Key Responsibilities
✅ Drive the development, deployment, and optimization of SMS and Push marketing campaigns across multiple markets with high attention to market-specific nuance and regulations
✅ Communicate effectively with stakeholders to define requirements and campaign goals, provide updates, and solicit feedback to ensure all campaigns and projects are aligned with broader marketing initiatives
✅ Collaborate cross-functionally with Brand and Design teams to develop compelling marketing content, including copywriting
✅ Build, schedule, evaluate, and optimize campaigns and automations
✅ Measure and analyze campaign performance to maximize results; Provide regular reports and insights on campaign performance, trends, and recommendations for improvement
✅ Conduct A/B tests and analyze results to optimize subject lines, content, layout, send times, and calls-to-action for improved engagement and conversions
✅ Collaborate on other marketing projects such as seasonal campaigns or efforts to gather customer insights and feedback
✅ Other duties as assigned, contributing to our overall marketing objectives
ASSUMPTION: This role involves a high level of multitasking and requires strong prioritization skills to manage various campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5 years of professional experience in hands-on email marketing execution and campaign management, with experience working in a highly regulated industry being a plus
Required Skills:
- Proficient in managing marketing platforms, tools, and strategies to build and deploy SMS and Push Notification campaigns
- Experienced in copywriting and content creation
- Familiarity with marketing automation, segmentation, and A/B testing methodologies to deliver effective communications
- Strong attention to detail while operating in a fast-paced environment
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
- Excellent communication and collaboration skills
- Can learn systems/platforms and programs quickly and adapt to ever-changing markets
- Ability to work independently with little supervision; highly organized with strong time management skills
- Self-motivated, results-driven, and action-oriented
Preferred Skills:
- Experience working in the cannabis industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the cannabis industry or fluency in Spanish may have an advantage in this role due to the regulated nature of the industry and the diverse customer base.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Chicago area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Verano products
- Opportunities for career growth and development
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the Chicago area. The actual salary may vary depending on factors such as the candidate's specific skills, qualifications, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Alternative Medicine (Cannabis)
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2014
Company Description:
- Verano is a vertically integrated, multi-state operator in the cannabis industry
- Offers a superior cannabis shopping experience through Zen Leaf™ and MÜV™ dispensary banners
- Produces a comprehensive suite of high-quality, regulated cannabis products under various consumer brands
Company Specialties:
- Alternative Medicine
- Vertical Integration
- Cultivation
- Manufacturing
- Retail
- Health
- medical cannabis
- and recreational cannabis
Company Website: www.verano.com
ASSUMPTION: Verano is a well-established company in the cannabis industry with a strong focus on vertical integration and providing high-quality cannabis products to its customers.
📊 Role Analysis
Career Level: Mid-level Marketing Manager
Reporting Structure: Reports directly to the Senior Marketing Manager
Work Arrangement: Hybrid (2-3 days per week on-site at Verano HQ in Chicago)
Growth Opportunities:
- Potential career progression to Senior Marketing Manager or other leadership roles within the marketing department
- Opportunities to gain experience in a highly regulated industry and work with a diverse customer base
- Chance to contribute to the overall marketing objectives and help shape the company's marketing strategy
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern and collaborative work environment
Office Location(s): 224 W. Hill St, Chicago IL 60610
Geographic Context:
- Chicago, Illinois, United States
- Diverse and vibrant city with a rich cultural scene
- Accessible public transportation and numerous dining and entertainment options nearby
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The work environment at Verano HQ is collaborative and supportive, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Senior Marketing Manager and other team members
- Final interview with the Director of Marketing
- Background check and reference check
Key Assessment Areas:
- Campaign management and optimization skills
- Communication and collaboration skills
- Attention to detail and analytical mindset
- Adaptability and ability to learn new systems/platforms quickly
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your campaign management experience and achievements
- Demonstrate your understanding of the cannabis industry and Verano's products and services
ATS Keywords: Channel Marketing, SMS Marketing, Push Notifications, Campaign Management, Copywriting, Content Creation, Marketing Automation, Segmentation, A/B Testing, Data Analysis, Communication, Collaboration, Attention to Detail, Time Management, Self-Motivation, Results-Driven
ASSUMPTION: Verano uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, or similar)
- Email service providers (e.g., Mailchimp, Constant Contact, or similar)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Verano may provide training and support to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Say Yes to plant progress
- Embrace bold exploration
- Craft exceptional experiences
Work Style:
- Collaborative and supportive team environment
- Focus on open communication and continuous learning
- Adaptability and flexibility in a fast-paced, growing industry
Self-Assessment Questions:
- Do you align with Verano's company values and embrace a culture of saying Yes to plant progress and bold exploration?
- Are you comfortable working in a highly regulated industry and collaborating with diverse teams to deliver cohesive customer experiences?
- Do you have strong attention to detail and the ability to manage multiple campaigns and projects simultaneously?
ASSUMPTION: Verano values candidates who are passionate about the cannabis industry, embrace a culture of continuous learning, and thrive in a collaborative and supportive team environment.
⚠️ Potential Challenges
- Working in a highly regulated industry with strict compliance requirements
- Managing multiple campaigns and projects simultaneously, requiring strong prioritization skills
- Adapting to ever-changing markets and regulations, necessitating continuous learning and flexibility
- Balancing on-site and remote work responsibilities effectively
ASSUMPTION: These challenges require candidates to be adaptable, organized, and capable of managing multiple priorities in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique to Verano, focusing on SMS and push notification marketing campaigns in the cannabis industry
- Compared to other marketing roles, this position requires a strong focus on campaign management, optimization, and analysis, with less emphasis on brand strategy and creative development
- Career progression in this role may lead to senior marketing positions within Verano or other cannabis industry companies
ASSUMPTION: This role offers a unique opportunity to gain experience in a specific aspect of marketing within the cannabis industry and contribute to the company's overall marketing objectives.
📝 Sample Projects
- Developing and executing a targeted SMS campaign to promote a new product launch in a specific market
- Conducting A/B tests to optimize push notification content and engagement rates for a seasonal campaign
- Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on campaign management, optimization, and analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the most significant challenges facing the cannabis industry, and how does this role address them?
- How does Verano support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Verano ensure a positive work-life balance for its employees?
ASSUMPTION: These questions help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your campaign management experience and achievements
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
