📌 Core Information
🔹 Job Title: Channel Marketing Specialist
🔹 Company: Fortra
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting channel marketing strategies
- Event planning and logistics
- Content creation and management
- Collaboration with various teams
- Analysis and reporting of marketing initiatives
ASSUMPTION: This role requires a dynamic individual with strong organizational skills, attention to detail, and proficiency in digital marketing strategies.
📋 Key Responsibilities
✅ In-Person Event Planning & Logistics:
- Assist in coordinating and executing in-person events
- Oversee logistical details, including venue coordination, travel arrangements, catering, and promotional materials
- Support the creation and maintenance of event timelines and budgets
- Act as a liaison between vendors, partners, and internal teams
- Assist in developing event messaging, collateral, and presentations for partner engagement
- Track, analyze, report, measure, and communicate program results
✅ Webinar Facilitation & Coordination:
- Manage the logistics of virtual webinars
- Partner internally on content creation and promotional strategies
- Collaborate with internal teams to ensure webinars align with broader channel marketing strategies and goals
- Provide on-the-day support during webinars
✅ Partner Marketing Support:
- Aid channel partners with marketing materials, campaign assets, and training
- Assist in developing and implementing co-branded marketing campaigns for partners
- Measure and report on campaign performance
✅ Administrative & Reporting Tasks:
- Maintain an up-to-date directory of events, webinars, and partner activities
- Prepare regular reports to evaluate event and campaign success
- Provide recommendations to leadership based on program results
- Assist in managing marketing budgets and tracking expenses
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive channel marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 2-4 years of experience in marketing, event planning, or a related field, preferably in the technology industry
Required Skills:
- Event planning and coordination
- Digital marketing strategies
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Strong organizational skills and attention to detail
- Ability to work both independently and collaboratively in a fast-paced environment
- Strong problem-solving and troubleshooting skills
- Familiarity with Microsoft Dynamics CRM, Salesforce CRM, marketing automation tools, Wrike, Google Analytics and AdWords
Preferred Skills:
- Experience with specific marketing automation tools
- Knowledge of specific industry trends and best practices
ASSUMPTION: Candidates should have a strong foundation in marketing principles, with a focus on event planning and digital marketing strategies.
💰 Compensation & Benefits
Salary Range: $50,000 - $80,000 USD per year
Benefits:
- Health, dental, and vision coverage as of hire
- Immediate enrollment in 401(k), HSA, and FSA plans
- Flexible PTO policy
- Participation in the equity program
- Tuition and personal enrichment reimbursement
- Option to enroll in ID Theft Protection Program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The benefits package is comprehensive and designed to support the holistic well-being of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 1987 (as a combination of several companies)
Company Description:
- Fortra is a leading provider of cybersecurity solutions
- The company offers a portfolio of integrated solutions designed to protect against evolving threats
- Fortra's approach is centered around problem-solving, proactive protection, and relentless allyship
Company Specialties:
- Cybersecurity solutions
- Threat intelligence
- Managed detection and response
- Endpoint security
- Network security
Company Website: fortra.com
ASSUMPTION: Fortra's focus on collaboration and customer-centric solutions sets it apart in the cybersecurity industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Channel Marketing Manager
Work Arrangement: On-site, with occasional travel required (up to 10%)
Growth Opportunities:
- Potential advancement to Senior Channel Marketing Specialist or similar roles
- Expansion of responsibilities based on performance and company growth
- Opportunities to gain experience in related fields, such as product marketing or demand generation
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Eden Prairie, Minnesota
Geographic Context:
- Eden Prairie is a suburb of Minneapolis-Saint Paul, Minnesota
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
- Minnesota experiences all four seasons, with cold winters and warm summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event-related work
ASSUMPTION: The work environment at Fortra's headquarters is designed to foster collaboration, creativity, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with the Channel Marketing team
- Final interview with the Director of Channel Marketing
Key Assessment Areas:
- Event planning and logistics experience
- Digital marketing strategies and tools
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight specific event planning and marketing experiences in your resume
- Tailor your resume to emphasize skills and experiences relevant to the role
- Prepare for behavioral and situational interview questions related to event planning and marketing strategies
- Research Fortra's company culture and values to demonstrate alignment
ATS Keywords: Event Planning, Marketing Strategies, Digital Marketing, Communication, Collaboration, Problem Solving, Webinar Coordination, Campaign Management, Reporting, CRM, Marketing Automation, Google Analytics, AdWords
ASSUMPTION: The interview process for this role will focus on assessing the candidate's event planning and marketing skills, as well as their cultural fit with the Fortra team.
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Microsoft Dynamics CRM
- Salesforce CRM
- Marketing automation tools (e.g., Marketo, Pardot)
- Wrike project management software
- Google Analytics and AdWords
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Fortra provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Problem solver
- Proactive protector
- Relentless ally
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you approach problem-solving in a fast-paced, dynamic environment?
- Can you provide an example of a successful event you planned and executed?
- How do you stay up-to-date with digital marketing trends and tools?
ASSUMPTION: Fortra values candidates who embody their core values and can thrive in a collaborative, adaptable work environment.
⚠️ Potential Challenges
- Occasional travel requirements for events and conferences
- Working non-standard hours for event-related tasks
- Managing multiple projects and deadlines simultaneously
- Keeping up with evolving digital marketing trends and tools
ASSUMPTION: These challenges are inherent to the role and can be managed effectively with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to Event Marketing Manager or Event Coordinator positions in other industries
- However, the focus on channel marketing and collaboration with partners sets it apart
- Career progression may involve moving into senior marketing roles or specializing in a specific marketing discipline
ASSUMPTION: While this role shares similarities with other event marketing positions, its unique focus on channel marketing and partner collaboration makes it a distinct opportunity.
📝 Sample Projects
- Planning and executing a successful channel partner conference
- Developing and implementing a targeted digital marketing campaign for a specific product line
- Creating and delivering a webinar series to educate channel partners on new product features and benefits
ASSUMPTION: These sample projects illustrate the diverse responsibilities and strategic focus of the Channel Marketing Specialist role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the channel marketing team currently, and how can this role help address them?
- How does Fortra support the professional development and growth of its marketing team members?
- Can you describe a recent successful channel marketing campaign and the role this position played in its execution?
- How does Fortra measure the success of its channel marketing initiatives, and what key performance indicators (KPIs) are tracked?
- What opportunities are there for collaboration with other departments, such as product marketing or demand generation, to enhance channel marketing efforts?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Fortra careers page
- Tailor your resume to highlight your event planning and marketing experiences
- Prepare a cover letter emphasizing your relevant skills and enthusiasm for the role
- If applicable, provide examples of your event planning and marketing work
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
