📌 Core Information
🔹 Job Title: Channel Marketing Specialist
🔹 Company: A. O. Smith Corporation
🔹 Location: Milwaukee, WI
🔹 Job Type: Hybrid
🔹 Category: Manufacturing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Designing, implementing, and optimizing channel partner programs
- Cross-functional collaboration with sales, marketing, operations, and product teams
- Driving revenue growth and partner satisfaction
- Managing partner training initiatives, events, and reward programs
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and excellent communication abilities to succeed in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Enablement & Training: Develop and deliver training materials, sales playbooks, and enablement resources to support partner success.
✅ Plan and Manage Training and Customer Events: Assist in planning, organizing, and executing events that support and foster partner engagement.
✅ Program Development: Create, launch, and maintain scalable channel partner programs including onboarding, training, incentives, and enablement tools.
✅ Performance Management: Monitor and analyze program KPIs to track partner performance, identify trends, and recommend improvements.
✅ Cross-Functional Collaboration: Work with sales, marketing, and product teams to ensure alignment and execution of channel program strategies.
✅ Marketing Support: Collaborate with marketing to create co-branded materials, joint campaigns, and lead-generation initiatives.
✅ Incentive Programs: Design and manage partner incentive plans, including co-op, rewards, and promotions.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical problem-solving to optimize channel partner programs and drive business growth.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or Related Field
Experience: 3-7 years of experience in channel management, partner programs, or B2B marketing.
Required Skills:
- Proven experience working with channel ecosystems
- Strong project management and organizational skills
- Excellent communication and relationship-building abilities
- Experience in maintaining an LMS platform (e.g., iSpring or similar)
- Experience with CRM and PRM tools (e.g., Salesforce, Impartner, or similar)
- Familiarity with partner onboarding processes and lifecycle management
- Knowledge of partner segmentation and tiering models
- Data-driven mindset with experience in performance analytics and reporting
- Proficiency in Microsoft Office suite (Excel, Outlook, Word) required
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in channel management or B2B marketing, coupled with excellent project management and communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Medical Insurance
- Dental Insurance
- Life Insurance
- Retirement Security Savings Plan
- Short-Term Disability
- Long-Term Disability
- Tuition Assistance
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Channel Marketing Specialist role in the Milwaukee area, with 3-7 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: A. O. Smith Corporation operates in the Manufacturing industry, specializing in water heating and water treatment solutions.
Company Size: A. O. Smith Corporation has 10,001+ employees, providing ample opportunities for career growth and collaboration.
Founded: 1874, with a rich history and established brand in the water technology sector.
Company Description:
- A global leader in water heating and water treatment solutions
- Operates in the United States, Canada, Mexico, China, India, the United Kingdom, and the Netherlands
- Employs over 12,000 people worldwide
Company Specialties:
- Global Provider of Residential and Commercial Water Heating Solutions
- Global Provider of Residential and Commercial Water Treatment Solutions
Company Website: https://www.aosmith.com
ASSUMPTION: A. O. Smith Corporation's extensive global presence and diverse product offerings provide a dynamic and challenging work environment for employees.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the channel marketing function or broader organization.
Reporting Structure: This role reports to the Director of Channel Marketing and works cross-functionally with various teams, including sales, marketing, operations, and product.
Work Arrangement: Hybrid, with a mix of on-site and remote work, offering flexibility and work-life balance.
Growth Opportunities:
- Advancement within the channel marketing function
- Expansion into other marketing or sales roles within the organization
- Potential international assignments, given the company's global presence
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a mix of on-site and remote work arrangements.
Office Location(s): Milwaukee, WI
Geographic Context:
- Milwaukee is the largest city in Wisconsin, offering a mix of urban and suburban living
- The city is known for its rich history, cultural attractions, and outdoor recreation opportunities
- Milwaukee has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Standard business hours, with flexibility for hybrid work arrangement
ASSUMPTION: Milwaukee's vibrant culture and diverse neighborhoods provide an engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Director of Channel Marketing and other team members
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Channel marketing expertise and strategic thinking
- Project management and organizational skills
- Communication and relationship-building abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant channel marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful channel marketing campaigns or projects you've led
ATS Keywords: Channel Marketing, Partner Programs, B2B Marketing, Project Management, CRM, LMS, Marketing Automation, Performance Analytics
ASSUMPTION: A strong understanding of channel marketing principles and a proven track record in driving partner engagement and revenue growth will be crucial for success in this role.
🛠️ Tools & Technologies
- CRM: Salesforce
- PRM: Impartner
- LMS: iSpring
- Marketing Automation: (Potentially) Marketo or similar
- Microsoft Office Suite
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, with the potential for additional tools based on the company's specific tech stack.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Innovation
- Teamwork
- Accountability
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and focused on driving business growth
Self-Assessment Questions:
- How have you successfully managed partner relationships in previous roles?
- Can you describe a time when you optimized a channel partner program to drive revenue growth?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: Candidates who align with A. O. Smith Corporation's values and demonstrate a strong work ethic, collaborative mindset, and results-driven approach will thrive in this role.
⚠️ Potential Challenges
- Managing multiple partner programs and priorities simultaneously
- Balancing strategic planning with day-to-day tactical execution
- Navigating a large, global organization with diverse stakeholders
- Adapting to changes in the channel partner landscape and market dynamics
ASSUMPTION: Successful candidates will possess strong project management skills, excellent communication abilities, and the capacity to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other channel marketing roles, this position offers a unique blend of strategic and tactical responsibilities, with a strong focus on driving partner engagement and revenue growth
- As a global leader in water technology, A. O. Smith Corporation provides extensive opportunities for career growth and development within the channel marketing function or broader organization
- This role offers a hybrid work arrangement, providing flexibility and work-life balance compared to fully on-site positions
ASSUMPTION: Candidates should consider their preferences for strategic vs. tactical responsibilities, as well as their desired work-life balance, when evaluating this role compared to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a new partner onboarding program to improve partner satisfaction and time-to-revenue
- Optimizing co-op marketing fund allocation and utilization to maximize partner engagement and performance
- Creating and delivering a comprehensive sales enablement program to support partner success and drive revenue growth
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Channel Marketing Specialist role, focusing on driving partner engagement, performance, and revenue growth.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams, such as sales, marketing, and product, to ensure strategic alignment and successful program execution?
- What are the key performance indicators (KPIs) used to track partner performance and program success?
- How does A. O. Smith Corporation support the professional development and growth of its channel marketing team members?
- What are the most rewarding aspects of working in channel marketing at A. O. Smith Corporation?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success in the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant channel marketing experience and achievements
- Write a compelling cover letter that demonstrates your understanding of the role and company
- Prepare examples of successful channel marketing campaigns or projects you've led
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and any updates on the application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
