Channel Marketing Specialist

📌 Core Information

🔹 Job Title: Channel Marketing Specialist

🔹 Company: Ceragon

🔹 Location: București, Romania

🔹 Job Type: Full-time

🔹 Category: Telecommunications

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days from office)

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation and partner enablement through the Global Partner Program
• Developing, executing, and managing targeted marketing initiatives and resources
• Collaborating with cross-functional teams to drive clear accountability and predictable results
• Analyzing marketing ROI and continuously improving initiatives
• Managing partner marketing collateral and partner-focused events

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with multiple teams and stakeholders.

📋 Key Responsibilities

✅ Collaborate with the partner team to develop and execute regional and global partner marketing plans aligned with sales objectives and partner capabilities

✅ Establish and implement ROI tracking processes for all partner marketing activities

✅ Manage the allocation, tracking, and reporting of Market Development Funds (MDF) for partner marketing activities

✅ Create, adapt, and manage partner-facing marketing collateral

✅ Plan, manage, and execute marketing activities for partner-focused events

✅ Oversee the logistical and marketing aspects of securing sponsorships at relevant industry or partner events

✅ Own the content strategy and day-to-day management of the Partner Portal

✅ Act as a key marketing contact for partners within the assigned region or globally

✅ Work closely with Partner Account Managers to understand partner needs and drive marketing adoption

✅ Collaborate with the central marketing team to leverage and tailor global campaigns for the partner channel

ASSUMPTION: This role may require occasional global travel for partner events and meetings (2-3 trips annually).

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business Administration, or a related field

Experience: 3-5 years in B2B partner/channel marketing

Required Skills:

• Proven experience developing integrated B2B marketing campaigns
• Strong project management and event planning skills
• Ability to handle last-minute changes and creatively resolve on-site challenges
• Proficiency with CRM (e.g., Salesforce) and data analysis tools
• English Proficiency - C1/C2 level

Preferred Skills:

• Experience working with Marketing Development Funds (MDF) programs
• Experience managing or contributing content to a Partner Relationship Management (PRM) system or Partner Portal

ASSUMPTION: Candidates with experience in the telecommunications industry or related fields may have an advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Channel Marketing Specialist role in Romania, the estimated salary range is €35,000 - €50,000 per year.

Benefits:

• Private medical subscription: Priority Plus at Regina Maria
• Special bonuses for life's milestones
• Additional vacation days that increase with tenure
• Additional time off for health care needs
• A day off for your birthday
• Compensation days for public holidays
• Extra vouchers/gifts for special events
• Bookster
• Glasses allowance
• Daily coffee, fresh fruits, and warm pastries
• Breakroom with games and a cozy terrace
• Social activities: Sports Day, Easter & Christmas Party, other quarterly events and Happy hours
• Central location on Calea Victoriei and parking facilities

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2 days from the office).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Ceragon operates in the telecommunications industry, focusing on wireless transport solutions for 5G and 4G networks.

Company Size: Ceragon has 1,001-5,000 employees globally, with a significant presence in the United States and Europe.

Founded: Ceragon was founded in 1996 and is headquartered in Richardson, Texas, USA.

Company Description:

• Ceragon is a global innovator and leading solutions provider of 5G wireless transport
• The company helps operators and other service providers worldwide increase operational efficiency and enhance end customers’ quality of experience
• Ceragon’s unique multicore technology and disaggregated approach to wireless transport provide highly reliable, fast to deploy, high-capacity wireless transport for 5G and 4G networks

Company Specialties:

• LTE, 4G Networks, Microwave Radio, Backhaul, Wireless Backhaul, Mobile Backhaul, 5G Backhaul, Fronthaul, LTE Backhaul, 5G, Mobile, ISP, Telco, Public Safety Communications, Open Networks, Disaggregated cell Site Gateway, Wireless Fronthaul, Wideband, Millimeter Band, Managed Services, Wireless Transport, Rural Broadband, Offshore, and Private Networks

Company Website: www.ceragon.com

ASSUMPTION: Ceragon's focus on innovation and commitment to equal digital opportunities worldwide makes it an attractive employer for tech enthusiasts seeking to make an impact in the connectivity industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in B2B partner/channel marketing.

Reporting Structure: The Channel Marketing Specialist will report directly to the EMEA & APAC Field Marketing Manager and collaborate with various teams, including the VP Global Channels, partner account managers, regional sales teams, and the central marketing organization.

Work Arrangement: This role operates on a hybrid work arrangement, with employees working from the office for 2 days a week.

Growth Opportunities:

• Expanding skills in partner marketing, demand generation, and event planning
• Gaining experience working with global teams and stakeholders
• Potential career progression into senior marketing roles or management positions

ASSUMPTION: Ceragon's focus on innovation and growth presents numerous opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: Ceragon's Bucharest office is located in a central and modern building on Calea Victoriei, offering a comfortable and collaborative work environment.

Office Location(s): Strada Gheorghe Manu, nr. 5, 4th Floor, 1st District, București, Romania

Geographic Context:

• Bucharest is the capital and largest city of Romania, with a population of approximately 1.8 million people
• The city offers a mix of historical and modern attractions, with a vibrant cultural scene and numerous parks and green spaces
• Bucharest is well-connected by public transportation, with easy access to the city center from Ceragon's office location

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2 days from the office).

ASSUMPTION: Bucharest's central location, vibrant culture, and well-connected public transportation make it an attractive place to live and work for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the EMEA & APAC Field Marketing Manager

Key Assessment Areas:

• Marketing expertise and experience in partner/channel marketing
• Project management and event planning skills
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with partner marketing, demand generation, and event planning
• Research Ceragon's products, services, and company culture to demonstrate your interest and understanding of the role

ATS Keywords: B2B Partner Marketing, Demand Generation, Event Planning, Marketing ROI, Partner Marketing Collateral, Partner Portal, Global Partner Program, Cross-functional Teams

ASSUMPTION: Ceragon's hiring process is designed to assess candidates' marketing expertise, communication skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• CRM: Salesforce
• Data Analysis Tools: Excel, Google Analytics, or other relevant tools
• Marketing Automation Platforms: HubSpot, Marketo, or other relevant tools
• Project Management Tools: Asana, Trello, or other relevant tools

ASSUMPTION: Ceragon uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Ceragon values creativity, continuous learning, and pushing the boundaries of wireless connectivity
• Customer Focus: The company prioritizes understanding and meeting the needs of its customers to drive success
• Collaboration: Ceragon fosters a culture of teamwork, open communication, and mutual respect

Work Style:

• Dynamic: Ceragon operates in a fast-paced and ever-evolving industry, requiring employees to adapt and thrive in a changing environment
• Results-driven: The company values employees who take initiative, set clear goals, and deliver measurable results
• Global: Ceragon's diverse workforce and global customer base necessitate strong communication and collaboration skills

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you results-driven and proactive in setting and achieving goals?
• Do you possess strong communication and collaboration skills, with experience working in a global team?

ASSUMPTION: Ceragon's culture values innovation, customer focus, and collaboration, seeking candidates who align with these principles and can contribute to the company's success.

⚠️ Potential Challenges

• Occasional global travel for partner events and meetings (2-3 trips annually)
• Managing multiple projects simultaneously and meeting tight deadlines
• Adapting to a fast-paced and ever-evolving industry
• Working effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to succeed in this role.

📈 Similar Roles Comparison

• Channel Marketing Specialist vs. Partner Marketing Manager: Both roles focus on driving demand generation and partner enablement, but the Partner Marketing Manager may have a broader scope and more strategic responsibilities
• Industry-specific context: Ceragon's focus on wireless transport solutions for 5G and 4G networks sets it apart from other telecommunications companies
• Career path comparison: This role offers opportunities for professional development and career advancement within the marketing function or into management positions

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Ceragon's business model can help candidates tailor their applications and prepare for interviews.

📝 Sample Projects

• Developing and executing a regional partner marketing campaign to drive demand for Ceragon's 5G wireless transport solutions
• Managing the content strategy and day-to-day management of the Partner Portal, ensuring it remains up-to-date with the latest marketing materials and training resources
• Planning and executing a partner-focused event, such as a regional partner summit or online webinar, to educate partners about Ceragon's products and services and drive engagement

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Channel Marketing Specialist may undertake at Ceragon.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with the central marketing team and other departments to drive partner marketing initiatives?
• What opportunities are there for professional development and career growth within the marketing function or the company as a whole?
• How does Ceragon support work-life balance for its employees, particularly those working in a hybrid arrangement?
• What are the most challenging aspects of working in a fast-paced and ever-evolving industry like wireless connectivity?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your fit for the role and Ceragon's company culture
• Prepare for interviews by researching Ceragon's products, services, and company culture, and practicing your responses to common marketing and behavioral interview questions
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.