Channel Marketing Specialist, China

📌 Core Information

🔹 Job Title: Channel Marketing Specialist, China
🔹 Company: Bose Professional
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years of experience
🔹 Remote Status: On-site (Hybrid work arrangement available)
🔹 URL: [Apply Here](https://boseprofessional.applytojob.com/apply/pwCwqEiFF5/Channel-Marketing-Specialist-China)

🚀 Job Overview

Key aspects of this role include:

- Developing and executing marketing strategies to enhance brand awareness and support sales organization
- Collaborating with cross-functional teams to deliver integrated marketing campaigns
- Managing marketing events and trade exhibitions
- Coordinating with local partners and dealers to ensure brand consistency and market penetration
- Monitoring and analyzing marketing performance metrics to optimize strategies and tactics

ASSUMPTION: This role requires a proactive, detail-oriented individual with strong project management skills and the ability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

1. Digital Marketing & Branding

- Maintain PRO website content (press releases, product updates, event coverage) aligned with global strategy and local market needs
- Collaborate with social media agencies and ad suppliers to create and deliver digital content (WeChat, Facebook, etc.) that enhances brand awareness and drives engagement
- Execute brand campaigns to enhance awareness, ensuring alignment with headquarters' strategy and local market preferences

ASSUMPTION: Success in this role requires proficiency in digital marketing tools and a strong understanding of the local market landscape.

2. Event Management

- Plan, coordinate, and execute marketing events (dealer conferences, trade exhibitions, etc.) from overseeing logistics to attendee management and travel arrangements
- Support sales initiatives through case studies, dealer seminars, and consultant training sessions
- Develop localized promotional materials (brochures, flyers) for events and sales teams

ASSUMPTION: This role involves event setup requiring physical mobility, such as handling promotional materials or equipment.

3. Partner Collaboration & Brand Alignment

- Engage resellers/distributors to track marketing plan execution timelines and ensure brand consistency
- Support local rebranding initiatives by rolling out updated brand identity, training dealers/partners on correct branding usage, and localizing global brand guidelines while preserving integrity

ASSUMPTION: Strong communication and interpersonal skills are crucial for successful partner collaboration in this role.

4. Ad-hoc Support

- Assist in ad-hoc marketing activities as needed, supporting Company objectives by completing additional tasks

Qualifications

- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3-5 years of relevant experience in channel marketing, with a track record of working with distributors, resellers, or dealers
- Prior experience in the Professional Audio-Visual (Pro AV) or a related industry is highly preferred
- Understanding of B2B marketing tactics, event execution, and local channel models in the Chinese market
- Good project coordination skills with the ability to manage multiple priorities and stakeholders across functions and geographies
- Proficiency in Microsoft Office and digital marketing tools; experience with design or content creation tools is a plus
- Excellent communication skills in Chinese and comfortable using English too, with the ability to adapt messaging for different audiences
- Hands-on, proactive, and collaborative mindset with a passion for building strong brand presence through channel partners
- Travel may be required as needed

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ¥25,000 - ¥35,000 per month, based on industry standards for similar roles and experience levels in Shanghai. However, the actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

Benefits:

- Comprehensive health insurance coverage
- Retirement savings plan with company matching
- Generous vacation and leave policies
- Employee discounts on Bose Professional products
- Professional development opportunities and training programs
- A dynamic and inclusive work environment that values diversity and encourages growth

Working Hours: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the role may require occasional evening or weekend work to support events or projects.

📌 Applicant Insights

1. Company Context

Industry: Bose Professional operates in the competitive professional audio industry, specializing in the design and manufacturing of cutting-edge audio solutions. As a leader in the field, the company is committed to delivering high-quality products and exceptional customer experiences.

Company Size: With 201-500 employees, Bose Professional offers a dynamic work environment that fosters collaboration and innovation. The company's size allows for ample opportunities for professional growth and development.

Founded: Bose Professional was founded in 2023, building on the rich heritage and expertise of its parent company, Bose Corporation. The company's young history reflects its commitment to embracing new technologies and pushing the boundaries of audio innovation.

Company Description: Bose Professional brings unforgettable moments alive. It’s that moment. The one when the featured act brings everyone to their feet during the show’s encore. Or when the worship team rises to its powerful crescendo and moves the entire congregation. And it’s the key moment during a conference call that connects and unites a work team from around the globe. Pro audio is about creating incredible experiences. But these exceptional experiences don’t just happen. They need to be built, one piece at a time. That’s why we’re here.

Company Specialties: Bose Professional specializes in the design and manufacture of loudspeakers, amplifiers, signal processing devices, controls, software, and accessories for a wide range of applications, including live sound reinforcement, installed sound, and conferencing systems.

2. Role Analysis

Career Level: This role is positioned at the mid-level of Bose Professional's marketing career ladder, reporting directly to the Channel Marketing Manager, China. It offers opportunities for professional growth and development within the marketing function.

Reporting Structure: The Channel Marketing Specialist, China, will report directly to the Channel Marketing Manager, China, and collaborate closely with other marketing team members, sales representatives, and cross-functional stakeholders to deliver integrated marketing campaigns and support sales objectives.

Work Arrangement: The role is primarily on-site, with a hybrid work arrangement available. This allows for flexibility in work location while maintaining the benefits of in-person collaboration and communication.

Growth Opportunities: Bose Professional offers ample opportunities for professional growth and development. As the company continues to expand its presence in the Chinese market, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the marketing function.

3. Location & Work Environment

Office Type: Bose Professional's Shanghai office is a modern, collaborative workspace that fosters creativity and innovation. The office is designed to accommodate both individual focus and team collaboration, with a variety of workspaces and amenities to support productivity and well-being.

Office Location(s): The Shanghai office is conveniently located in the Pudong New Area, offering easy access to public transportation and nearby amenities.

Geographic Context: Shanghai is a bustling metropolis and the economic hub of China, offering a vibrant cultural scene, diverse dining options, and ample opportunities for personal and professional growth. The city's international business environment provides a dynamic backdrop for Bose Professional's operations.

Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the role may require occasional evening or weekend work to support events or projects.

ASSUMPTION: Bose Professional values work-life balance and provides employees with the flexibility and resources they need to succeed both professionally and personally.

4. Interview & Application Insights

Typical Process:

1. Online application submission through the provided link
2. Phone or video screening to assess communication skills and cultural fit
3. In-person or virtual interview with the hiring manager and/or other team members to discuss the role, responsibilities, and qualifications
4. Final interview with senior leadership to evaluate the candidate's fit for the role and the company

Key Assessment Areas:

- Marketing strategy and planning
- Event management and logistics
- Partner collaboration and communication
- Digital marketing and branding
- Problem-solving and adaptability
- Cultural fit and alignment with company values

Application Tips:

- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Bose Professional's industry, company history, and competitors to demonstrate your understanding of the market landscape
- Practice common interview questions and prepare thoughtful responses that showcase your qualifications and enthusiasm for the role

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