📌 Core Information
🔹 Job Title: Channel Marketing Specialist (Remote)
🔹 Company: KnowBe4
🔹 Location: Remote (US only)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Implementing marketing plays with channel partners
- Executing campaigns to recruit and enable partners
- Planning partner marketing activities within budget and deadlines
- Collaborating with cross-functional teams to support partner growth plans
- Staying updated on channel and marketing best practices
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Plan and manage partner marketing activities within budgetary guidelines and deadlines
✅ Execute strategic partner marketing programs with extreme ownership, attention to detail, and commitment to tracking success
✅ Partner with regional partner strategy team, channel sales, and field marketing to support partner growth plans
✅ Coordinate logistics for partner-focused webinars, workshops, and regional events, including traveling for on-site support as needed
✅ Nurture and build strong relationships with internal stakeholders, including channel sales, partner program office, field marketing, and other marketing team members
✅ Stay in the know about channel and marketing best practices
ASSUMPTION: This role may require occasional travel for on-site support at partner events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: A minimum of 2 years of experience in channel marketing, specifically with a focus on supporting a network of partners
Required Skills:
- Proficient in Salesforce customer database
- Prior experience or usage of project management software such as Monday.com, Asana, ClickUp, or other similar products
- Strong verbal and written communications
- Familiarity with channel partner business and operations, including revenue and pipeline principles
- High attention to detail and discipline to follow established policies and procedures whilst proposing incremental improvements
- Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities, and influence successful outcomes
- Excellent time management and organizational skills
- Excellent interpersonal skills: You will be working with other business professionals and are expected to convey the value of our product and programs and the culture and beliefs of our company outward to our partners
- “Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback whilst executing consistently at a high level
Preferred Skills:
- Experience in the IT Security or SaaS technology industry
- Previous experience with partner marketing funding/MDF programs
- Prior experience or usage of partner relationship management (PRM) software such as Impartner, Salesforce PRM, or equivalent
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $90,000 per year (based on experience and skills)
Benefits:
- Company-wide bonuses based on monthly sales targets
- Employee referral bonuses
- Adoption assistance
- Tuition reimbursement
- Certification reimbursement
- Certification completion bonuses
- Relaxed dress code
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Channel Marketing Specialist role with 2-5 years of experience in the IT Security or SaaS technology industry.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 1,001-5,000 employees
Founded: 2010 (based on LinkedIn profile)
Company Description:
- KnowBe4 empowers your workforce to make smarter security decisions every day
- Trusted by over 70,000 organizations worldwide, KnowBe4 helps you strengthen your security culture and manage human risk
- Offers a comprehensive AI-driven \"best-of-suite\" platform for human risk management (HRM)
Company Specialties:
- Internet Security Awareness Training
- Network Security
- Cybercrime Prevention
- Simulated Phishing
- Security Awareness Training
- Cybersecurity
- Governance
- Risk & Compliance
- World's Largest Security Awareness Training Library
- Free IT Security Tools
- Inoculating Employees Against Social Engineering
- Enable Employees To Make Smarter Security Decisions
- KCM GRC Platform
- Phishing Security Test
- Phish Alert Button
- Ransomware Simulator
- Cybersecurity Webinars
- Cybersecurity Whitepapers
Company Website: www.knowbe4.com
ASSUMPTION: KnowBe4 has been recognized as a great place to work for women, millennials, and in technology for four years in a row. They have also been certified as a “Great Place To Work” in multiple countries.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Regional Channel Marketing Manager
Work Arrangement: Remote (US only) with occasional travel for on-site support at partner events
Growth Opportunities:
- Potential career progression into senior channel marketing roles or management positions
- Opportunities to work with and learn from experienced marketing professionals
- Chance to gain experience in the growing field of human risk management
ASSUMPTION: This role may offer opportunities for professional development and career growth within the company.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Remote (US only)
Geographic Context:
- Remote work allows for a flexible work-life balance
- Opportunity to work with a diverse range of channel partners across the US
- Potential for occasional travel to attend partner events and meetings
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: While this role is remote, it may require occasional travel for on-site support at partner events. The work schedule is flexible, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the regional channel marketing manager and other team members
- Background check and offer extension
Key Assessment Areas:
- Channel marketing experience and expertise
- Communication and interpersonal skills
- Attention to detail and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant channel marketing experience and achievements
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare examples of successful partner marketing campaigns or projects you've worked on
- Research KnowBe4's products, services, and company culture to demonstrate your interest and fit
ATS Keywords: Channel Marketing, Partner Marketing, Salesforce, Project Management, Marketing Campaigns, Cross-functional Teams, Attention to Detail, Collaboration, Time Management, Organizational Skills, Interpersonal Skills
ASSUMPTION: KnowBe4 uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed.
🛠️ Tools & Technologies
- Salesforce
- Project management software (e.g., Monday.com, Asana, ClickUp)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is likely expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Radical transparency
- Extreme ownership
- Continuous professional development
- Welcoming workplace that encourages all employees to be themselves
Work Style:
- Collaborative and cross-functional team environment
- Flexible and remote-friendly work arrangements
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative and cross-functional team environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a \"can do\" attitude and a willingness to learn and adapt in a dynamic work environment?
ASSUMPTION: KnowBe4 places a strong emphasis on cultural fit and alignment with their company values. Applicants should carefully consider how their work style and personal values align with those of the company.
⚠️ Potential Challenges
- Occasional travel for on-site support at partner events
- Managing multiple partner relationships and marketing campaigns simultaneously
- Keeping up with channel and marketing best practices and industry trends
- Working with a diverse range of partners with varying needs and expectations
ASSUMPTION: While this role offers many exciting opportunities, it also presents unique challenges that require strong organizational skills, attention to detail, and the ability to work effectively with a wide range of partners and stakeholders.
📈 Similar Roles Comparison
- This role is similar to a Channel Marketing Manager but focuses specifically on supporting a network of partners
- Unlike other marketing roles, this position requires a strong understanding of channel partner business and operations, including revenue and pipeline principles
- Career progression in this role may lead to senior channel marketing roles or management positions within the company
ASSUMPTION: While this role shares similarities with other marketing positions, it is unique in its focus on supporting a network of channel partners and requires specific skills and knowledge in channel partner business and operations.
📝 Sample Projects
- Developing and executing a quarterly marketing plan for a key partner, including webinars, workshops, and regional events
- Managing a partner marketing funding/MDF program, including tracking and reporting on partner marketing activities and ROI
- Collaborating with cross-functional teams to create and distribute co-branded marketing materials for a partner-focused campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, highlighting the need for strong organizational skills, attention to detail, and the ability to work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other teams within the company, such as channel sales and field marketing?
- What opportunities are there for professional development and career growth within the company?
- How does KnowBe4 support work-life balance for remote employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role, as well as your commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant channel marketing experience and skills
- Prepare examples of successful partner marketing campaigns or projects you've worked on to showcase your expertise
- Research KnowBe4's products, services, and company culture to demonstrate your interest and fit
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
