Channel Partner Marketing Manager

📌 Core Information

🔹 Job Title: Channel Partner Marketing Manager

🔹 Company: iManage

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-Time (Remote)

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Global team with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for channel partnerships
• Collaborating with cross-functional teams to drive growth and generate partner-qualified opportunities
• Managing marketing assets and resources for partners
• Overseeing the Partner Marketing Resource Center
• Integrating channel activity into wider campaign strategies
• Designing and packaging successful internal campaigns for partners
• Managing partner sponsorship of iManage events
• Creating content pipeline for joint press releases and customer case studies
• Building and maintaining relationships with channel partners
• Communicating marketing initiatives, product updates, and events through various channels
• Analyzing performance of partner marketing campaigns and MDF-funded activities

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with both internal teams and external partners.

📋 Key Responsibilities

✅ Develop and implement marketing plans aligned with company and marketing objectives to drive growth and generate partner-qualified opportunities with the channel partner audience

✅ Collaborate with Partner Development Managers (PDMs), Sales, and Marketing to identify strategic partnerships and align marketing strategies with key sales plays

✅ Manage marketing assets and resources for partners, ensuring they can effectively drive lead generation and partner-led pipeline

✅ Oversee the Partner Marketing Resource Center, ensuring it is kept up to date, maintain governance processes, and monitor usage and effectiveness

✅ Ensure all channel activity aligns and feeds into wider campaign strategies and plans, adapted for regional requirements

✅ Design and package successful internal campaigns 'Campaigns in a Box' for partners to use directly or inspire their own campaigns

✅ Manage the process of partner sponsorship of iManage events, ensuring benefits are promoted and communication is effective at driving participation and amplification of the events

✅ Drive the content pipeline for joint press releases and customer case studies, focusing on advocacy within regions, segments, personas, and industries to create a broad spectrum of advocacy

✅ Maintain regular updates and meetings with channel partners, and partners providing necessary support and resources

✅ Ensure consistent communication with partners globally about marketing initiatives, product updates, and events through newsletters, webinars, and other channels

✅ Analyze the performance of partner marketing campaigns and MDF-funded activities, ensuring ROI is tracked and monitored

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8-10+ years of experience in Channel Marketing, preferably with experience working for a reseller or technology partner

Required Skills:

• Proven experience in SaaS marketing and understanding of how to leverage partner networks for maximum impact
• Strong field and digital marketing skills, with a track record of planning and executing successful campaigns and events
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
• Strong communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal teams
• A comfort working in a global role and considering the regional requirements of partners in different countries with experience in creating and adapting marketing content for different regions and ensuring localization or translation as needed
• Ability to analyze marketing performance data internally and create processes to assess partner marketing performance and provide actionable insights for improvement
• Experience of developing comprehensive partnership and alliances marketing strategy aligned with the company’s and marketing specific goals and objectives

Preferred Skills:

• Knowledge of the LegalTech industry
• Experience working with tools such as Salesforce, Totango, Asana, PRM systems, Marketo, and Smartsheet

ASSUMPTION: Candidates should have a growth mindset and be comfortable working in a dynamic, evolving environment.

💰 Compensation & Benefits

Salary Range: $140,000 - $210,000 per year

Benefits:

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life Insurance
• 401k Retirement Savings Plan with company match up to 4%
• Paid Leave
• Flexible Time Off
• Wellness Days
• Behavioral Health Support

Working Hours: Full-time (40 hours per week) with flexible work hours and remote work arrangement

ASSUMPTION: The salary range is based on industry standards for similar roles and experience levels, and may vary depending on the candidate's location and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, LegalTech)

Company Size: 1,001-5,000 employees

Founded: 2015

Company Description:

• iManage is dedicated to Making Knowledge Work™, empowering professionals to unlock the full potential of their business content and communications
• The company's intelligent, cloud-enabled, secure platform is trusted by over 4,100 customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data
• iManage enables better business outcomes by empowering professionals to collaborate, share, and access critical information and expertise

Company Specialties:

• Document and Email Management
• Intelligent Information Governance
• Secure File Sharing
• AI-Powered Insights and Analytics

Company Website: imanage.com

ASSUMPTION: iManage's focus on innovation, security, and user experience makes it a strong player in the LegalTech industry.

📊 Role Analysis

Career Level: Mid-career to Senior-level role, with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Global Field Marketing Director, Sasha Urry

Work Arrangement: Remote work with occasional travel to local offices for in-person collaboration, company events, team building activities, or strategic meetings

Growth Opportunities:

• Potential to carve out a new functional area and have a long-term impact on the business
• Opportunities to learn from and collaborate with experienced marketing and channel teams
• Chance to work with a diverse range of partners and contribute to iManage's growth and success

ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: iManage has multiple offices worldwide, with this role primarily working remotely

Office Location(s): Chicago, Illinois, United States (with occasional travel to local offices)

Geographic Context:

• Chicago is a major city in the Midwest region of the United States
• The city is known for its vibrant culture, diverse neighborhoods, and rich history
• Chicago is home to numerous Fortune 500 companies and offers a dynamic job market

Work Schedule: Full-time (40 hours per week) with flexible work hours and remote work arrangement

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from various locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final round interview with key stakeholders

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Partner relationship building and management
• Performance analysis and reporting
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your marketing strategy, campaign management, and partner relationship-building skills
• Showcase your understanding of the LegalTech industry and iManage's platform

ATS Keywords: Channel Marketing, SaaS Marketing, Partner Relationship Management, Campaign Management, Marketing Strategy, LegalTech, Partner Marketing

ASSUMPTION: iManage's hiring process is designed to assess candidates' strategic thinking, communication skills, and industry knowledge.

🛠️ Tools & Technologies

• Salesforce
• Totango
• Asana
• PRM systems
• Marketo
• Smartsheet
• Microsoft Office Suite
• Google Workspace
• Slack

ASSUMPTION: Familiarity with these tools is preferred, but iManage provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Focus on results and continuous improvement
• Data-driven decision-making
• Strong commitment to diversity, equity, and inclusion

Self-Assessment Questions:

• How do you align with iManage's core values, and how have you demonstrated these values in previous roles?
• How do you approach working in a global, remote team, and what strategies do you use to build and maintain relationships with partners and colleagues?
• How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?

ASSUMPTION: iManage values candidates who are proactive, adaptable, and committed to driving results in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing the needs of internal teams and external partners
• Adapting marketing strategies for different regions and partner types
• Occasional travel requirements for in-person collaboration and events
• Keeping up-to-date with industry trends and best practices in channel marketing

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is unique in its focus on channel partner marketing within the LegalTech industry
• Compared to similar roles in other industries, this position requires a deep understanding of the LegalTech industry and its specific marketing challenges
• Career paths may vary depending on the company's growth and the individual's personal development

ASSUMPTION: Candidates should have a strong understanding of the LegalTech industry and be prepared to adapt their marketing strategies to the unique challenges and opportunities it presents.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a new channel partner program
• Managing a global event sponsorship campaign with multiple partners
• Creating a localized marketing campaign for a specific region or partner segment
• Analyzing partner marketing performance data and making data-driven recommendations for improvement

ASSUMPTION: These sample projects demonstrate the strategic, analytical, and tactical skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy for iManage, and how will my work contribute to the company's overall success?
• What are the most significant challenges facing the channel partner marketing team, and how can this role help address them?
• How does iManage support the professional development and growth of its employees, particularly in this role?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your own professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the iManage careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your marketing strategy, campaign management, and partner relationship-building skills
• Showcase your understanding of the LegalTech industry and iManage's platform
• Follow up with the hiring team after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.