Channel Trade Marketing Director, MRT

📌 Core Information

🔹 Job Title: Channel Trade Marketing Director, MRT

🔹 Company: Haleon

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Consumer Services

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 15+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving pharmacy channel leadership by aligning long-term growth ambitions with short-term financial targets
• Managing investments, optimizing trade spend, and fostering customer-centric innovation to maximize ROI and market share
• Collaborating cross-functionally to create customer-centric solutions and balance regional priorities with national objectives
• Serving as a bridge between category TMKT teams, regional field teams, and sales leadership to optimize resource allocation and strategic execution

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to navigate complex, cross-functional environments.

📋 Key Responsibilities

✅ Category & Strategy Execution: Align category strategies (Wellness/OTC) with pharmacy channel needs, ensuring seamless execution of national shopper, brand, and channel campaigns. Drive O2O growth strategy implementation.

✅ Customer-Centric Solutions: Lead customer development strategies, design category management initiatives for major retailers, and scale CRM programs to strengthen key account partnerships.

✅ Regional Investment Oversight: Manage regional G2N/ANP budget planning and activity execution, ensuring alignment with national strategies and local market demands.

✅ Integrated Investment Management: Consolidate channel investments into a unified view, providing transparent reporting to pharmacy channel heads and regional sales managers.

✅ Cross-Functional Collaboration: Partner with channel leadership to co-create customer-centric solutions, balancing regional priorities with national objectives.

✅ Stakeholder Alignment: Serve as a bridge between category TMKT teams, regional field teams, and sales leadership to optimize resource allocation and strategic execution.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication and influencing skills.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 15+ years of sales and management experience in FMCG or Pharmacy

Required Skills:

• Proven track record in sales and management within FMCG or Pharmacy
• Strategic thinking and planning skills
• Cross-functional collaboration and stakeholder management
• Budget planning and investment management
• Customer development and account management
• Fluency in English and Mandarin Chinese

Preferred Skills:

• Experience in trade marketing or a related field
• Knowledge of the Chinese pharmacy market
• Familiarity with CRM systems and category management tools

ASSUMPTION: Candidates with experience in trade marketing, CRM, or category management may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director-level role in Shanghai, the estimated salary range is ¥600,000 - ¥800,000 per year. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Competitive benefits package
• Agile working culture with flexibility opportunities
• Diverse and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Haleon operates in the consumer services industry, focusing on consumer health and wellness. The company has a strong global presence and a portfolio of category-leading brands.

Company Size: Haleon is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Haleon was founded in 2022, making it a relatively new company with a clear purpose and a strong focus on innovation and growth.

Company Description:

• Haleon is a world-leading consumer health company, shaped by its diverse workforce and focused on improving everyday health for billions of people.
• The company combines deep human understanding and trusted science to deliver better everyday health with humanity.
• Haleon's category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren.

Company Specialties:

• Consumer Goods and Consumer Health

Company Website: http://www.haleon.com

ASSUMPTION: Haleon's focus on diversity, equity, and inclusion creates an inclusive work environment that celebrates unique perspectives and promotes fair and equitable outcomes for everyone.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the Head of Pharmacy Channel. It offers significant responsibility and the opportunity to drive strategic initiatives that impact the company's growth and success.

Reporting Structure: The Channel Trade Marketing Director, MRT will report directly to the Head of Pharmacy Channel and work closely with category TMKT teams, regional field teams, and sales leadership.

Work Arrangement: This role is on-site, with the opportunity for agile working and flexibility based on individual needs and team requirements.

Growth Opportunities:

• Potential to expand the role's scope and impact as the pharmacy channel grows and evolves
• Opportunities to work on cross-functional projects and collaborate with diverse teams
• Possibility to take on additional responsibilities or move into a broader role as the company expands

ASSUMPTION: This role offers significant growth potential, both within the pharmacy channel and across the broader organization.

🌍 Location & Work Environment

Office Type: Haleon's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Shanghai, China

Geographic Context:

• Shanghai is a major global city with a vibrant business environment and a large consumer market
• The city offers a high quality of life, with numerous cultural attractions, dining options, and recreational activities
• Shanghai is well-connected by public transportation, making it easy to commute to and from work

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with occasional overtime as needed.

ASSUMPTION: Haleon's agile working culture allows for flexibility in work arrangements, enabling employees to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring manager and other stakeholders
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and planning skills
• Cross-functional collaboration and stakeholder management
• Budget planning and investment management
• Customer development and account management
• Language skills (English and Mandarin Chinese)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and collaboration skills
• Research Haleon's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Trade Marketing, Pharmacy Channel, Category Strategy, Customer Development, Budget Planning, Investment Management, Cross-Functional Collaboration, Stakeholder Alignment, CRM Programs, Market Share Optimization, Agile Decision-Making, Operational Execution, Customer-Centric Solutions, Strategic Vision

ASSUMPTION: Haleon's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring that they are well-suited for the role and the company's values.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Category management tools (e.g., Nielsen, IRI)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with CRM systems and category management tools is preferred but not required. Haleon provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Better everyday health with humanity
• Inclusive and diverse workforce
• Agile working culture

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you balance regional priorities with national objectives in a cross-functional environment?
• Can you provide an example of a time when you successfully managed a complex, cross-functional project?
• How do you approach building and maintaining strong relationships with key stakeholders?

ASSUMPTION: Haleon values candidates who are collaborative, data-driven, and adaptable, with a strong commitment to diversity, equity, and inclusion.

⚠️ Potential Challenges

• Navigating a complex, cross-functional environment with multiple stakeholders
• Managing a significant budget and ensuring alignment with national strategies and local market demands
• Balancing short-term financial targets with long-term growth ambitions
• Adapting to a rapidly evolving business landscape and consumer market

ASSUMPTION: These challenges can be overcome through strong leadership, strategic planning, and effective cross-functional collaboration.

📈 Similar Roles Comparison

• Unlike other trade marketing roles, this position focuses specifically on the pharmacy channel, requiring a deep understanding of the retail landscape and customer needs
• Haleon's focus on consumer health and wellness sets it apart from other consumer goods companies, offering unique opportunities for growth and innovation
• This role offers significant strategic responsibility and the opportunity to drive meaningful impact on the company's growth and success

ASSUMPTION: This role is unique in its focus on the pharmacy channel and offers a compelling opportunity for experienced professionals looking to drive strategic initiatives in a dynamic and growing industry.

📝 Sample Projects

• Developing and implementing a national shopper campaign to drive O2O growth in the pharmacy channel
• Designing a category management initiative for a major retailer to optimize shelf space and drive sales
• Managing regional G2N/ANP budget planning and activity execution to ensure alignment with national strategies and local market demands

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring strong leadership, collaboration, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does this role fit into Haleon's long-term growth strategy for the pharmacy channel?
• Can you describe the team structure and dynamics within the pharmacy channel?
• How does Haleon support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Haleon foster an inclusive and diverse work environment, and what initiatives are in place to support this?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, and help you better understand the expectations and opportunities associated with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://gsknch.wd3.myworkdayjobs.com/GSKCareers/job/Shanghai/Channel-Trade-Marketing-Director--MRT_533516-1
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and collaboration skills
• Research Haleon's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.