🔹 Job Title: Chargé de marketing digital/ CRM (H/F) - Alternance
🔹 Company: Allianz Insurance
🔹 Location: Puteaux, Île-de-France, France
🔹 Job Type: Full-time, Temporary, Intern
🔹 Category: Marketing, Digital Marketing, CRM
🔹 Date Posted: May 29, 2025
🚀 Job Overview
Key aspects of this role include:
- Assisting in the design and implementation of marketing communication campaigns aimed at clients.
- Coordinating projects with various internal stakeholders.
- Analyzing campaign performance for optimization.
- Gaining hands-on experience with Adobe Campaign and CRM tools.
- Working in a dynamic team environment within the Data, Engagement, Marketing & Strategy unit.
ASSUMPTION: This role is ideal for a Master's student in Marketing Digital or a related field, seeking a 24-month apprenticeship with a leading insurance company.
📋 Key Responsibilities
✅ Campaign Management:
- Implement marketing communication campaigns for professional and enterprise clients.
- Coordinate projects with various internal stakeholders, ensuring strict adherence to timelines.
- Create emailings, including HTML construction and visual research.
- Perform client segmentation within Adobe Campaign.
- Integrate HTML, conduct A/B tests, and route emails/SMS through Adobe Campaign.
✅ Campaign Analysis & Optimization:
- Analyze campaign performance and propose data-driven optimizations.
- Participate in user and A/B tests to evaluate campaign impact.
ASSUMPTION: Successful candidates will have a strong analytical mindset and a keen eye for detail.
🎯 Required Qualifications
Education:
- Pursuing a Master's degree in Marketing Digital, Business, or a related field from a recognized university or business school.
Experience:
- No prior professional experience required, but relevant internships or projects are a plus.
Required Skills:
- Strong proficiency in French (written and spoken).
- Excellent communication and writing skills.
- Knowledge of HTML and Adobe Campaign.
- Familiarity with CRM and data analysis tools.
- Proficient in Microsoft Office Suite.
Preferred Skills:
- Knowledge of another European language (English, German, Spanish, Italian, or Dutch).
- Basic understanding of artificial intelligence (AI) and its applications in marketing.
ASSUMPTION: Candidates with relevant coursework or projects in digital marketing, CRM, or data analysis will be prioritized.
💰 Compensation & Benefits
Salary Range: The salary for this apprenticeship position is not explicitly stated. However, based on industry standards for marketing apprentices in France, the estimated range is €1,200 - €1,500 gross per month.
Benefits:
- Attractive compensation package, including participation and interest.
- One day of remote work per week.
- 28 paid vacation days per year.
- Meal subsidies through a restaurant card and cantine.
- Rich training opportunities.
- Access to the company's employee committee.
- Dedicated onboarding process for apprentices.
- Good social coverage.
Working Hours: 35 hours per week, with flexibility for project demands.
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, Insurance
Company Size: 10,001+ employees
Founded: 1890 (as Allianz AG)
Company Description: Allianz Group is a global leader in insurance and asset management, operating in over 70 countries. It is the Worldwide Insurance Partner of the Olympic & Paralympic Movements from 2021 until 2028 and is recognized as an industry leader in the Dow Jones Sustainability Index.
- Key Company Aspects: Strong global presence, diverse product offerings, commitment to sustainability and social responsibility.
- Company Specialties: Insurance, Asset Management, and Financial Services.
📊 Role Analysis
Career Level: Entry-level to Junior (apprenticeship)
Reporting Structure: Reporting to the Chef de Projet Communication Marketing within the Data, Engagement, Marketing & Strategy unit.
Work Arrangement: Hybrid (1 day remote, 4 days on-site)
Growth Opportunities:
- Potential full-time employment upon successful completion of the apprenticeship.
- Opportunities to work on diverse projects and gain experience in various aspects of marketing and CRM.
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in digital marketing and CRM within a large, multinational corporation.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Puteaux, France.
Office Location: 1 Cours Michelet, 92800 Puteaux, France.
Geographic Context:
- Puteaux is a western suburb of Paris, located approximately 10 kilometers from the city center.
- The office is easily accessible by public transportation, with nearby train and metro stations.
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.
ASSUMPTION: The work environment is dynamic and multicultural, reflecting Allianz's global presence.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager and/or team members.
4. Final decision and offer.
Key Assessment Areas:
- Technical skills in digital marketing, CRM, and Adobe Campaign.
- Communication and interpersonal skills.
- Analytical and problem-solving abilities.
- Cultural fit and alignment with Allianz's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your understanding of the role and Allianz's business.
- Prepare examples of your previous work, such as marketing campaigns or CRM projects.
ATS Keywords: Digital Marketing, CRM, Adobe Campaign, HTML, Marketing Communication, Campaign Management, Data Analysis, A/B Testing, User Testing, Apprenticeship, Internship, Marketing Apprentice, Marketing Intern.
ASSUMPTION: Applicants should emphasize their relevant skills and experiences, demonstrating their fit for the role and Allianz's company culture.
🛠️ Tools & Technologies
- Adobe Campaign
- CRM (likely Salesforce or similar)
- Microsoft Office Suite
- HTML and CSS
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with these tools is essential for success in this role.
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Results-focused and accountable
Self-Assessment Questions:
1. How do you align with Allianz's customer-centric approach in your previous marketing experiences?
2. Describe a time when you demonstrated courage in overcoming a challenge in a marketing project.
3. How do you ensure responsible data management when working with customer information in CRM systems?
4. Can you provide an example of successful partnership with stakeholders in a marketing campaign?
ASSUMPTION: Candidates should reflect on their personal values and work style to ensure a strong cultural fit with Allianz.
⚠️ Potential Challenges
1. Workload: The role may require working additional hours during peak campaign periods.
2. Fast-paced environment: The dynamic nature of the marketing industry may present challenges in keeping up with trends and tools.
3. Stakeholder management: Coordinating with various internal stakeholders may require strong communication and diplomatic skills.
ASSUMPTION: Successful candidates will be proactive, adaptable, and able to manage their time effectively.
📈 Similar Roles Comparison
1. Marketing Specialist vs. Marketing Apprentice: As a marketing apprentice, you will have more structured training and guidance than a marketing specialist. However, you may have less autonomy and responsibility.
2. CRM Specialist vs. Marketing Apprentice: This role combines marketing and CRM responsibilities. As a marketing apprentice, you will gain experience in both areas, while a CRM specialist would focus solely on CRM systems.
3. Industry-specific context: The insurance industry has unique regulations and compliance requirements, which may differ from other industries.
ASSUMPTION: Applicants should consider their career goals and personal preferences when comparing this role to similar positions.
📝 Sample Projects
1. Email Marketing Campaign: Design, implement, and analyze an email marketing campaign targeting professional and enterprise clients.
2. CRM Data Analysis: Conduct data analysis on CRM client segments to identify trends and opportunities for targeted marketing campaigns.
3. User Testing: Participate in user testing for a new marketing platform or tool, providing feedback to improve its functionality.
ASSUMPTION: These sample projects reflect the diverse responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
1. What are the most important qualities you look for in a marketing apprentice?
2. How does this role fit into the overall marketing strategy for Allianz France?
3. What opportunities are there for professional development and growth within the company?
4. How does Allianz support work-life balance for its employees?
5. Can you describe a typical day or week in this role?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to better understand the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application Link]
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare examples of your previous work, such as marketing campaigns or CRM projects.
- Follow up with the hiring manager one week after submission, inquiring about the status of your application.
- If invited for an interview, research Allianz's company culture and values to demonstrate your fit for the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
