Chargé de marketing digital/ CRM (H/F) - Alternance

📌 Core Information 🔹 Job Title: Chargé de marketing digital/ CRM (H/F) - Alternance 🔹 Company: Allianz Insurance 🔹 Location: Puteaux, Île-de-France, France 🔹 Job Type: Full-time, Temporary, Internship 🔹 Category: Marketing 🔹 Date Posted: May 29, 2025 🔹 Experience Level: Entry-level (0-2 years) 🚀 Job Overview Key aspects of this role include: - Assisting in the design and implementation of marketing communication campaigns for professional and corporate clients. - Coordinating projects with various internal stakeholders and analyzing campaign performance for optimization. - Gaining hands-on experience with Adobe Campaign and working closely with a dedicated tutor. - Contributing to strategic initiatives and innovative projects within the Data, Engagement, Marketing & Strategy unit. ASSUMPTION: This role is ideal for a motivated student seeking a challenging and rewarding internship in digital marketing and CRM within a large, global insurance company. 📋 Key Responsibilities ✅ Campaign Management: - Implement marketing communication campaigns for professional and corporate clients. - Coordinate projects with various internal stakeholders, ensuring strict adherence to timelines. - Create emailings, including HTML construction and visual research. - Perform client segmentation and targeting within Adobe Campaign. - Integrate HTML, conduct BAT tests, and route emails/SMS through Adobe Campaign. - Analyze campaign performance and propose data-driven optimizations. ✅ User Testing & A/B Testing: - Participate in and conduct user tests or A/B tests to evaluate the impact of different messages/objects on campaign performance. ASSUMPTION: Successful candidates will have strong organizational skills, attention to detail, and the ability to work effectively in a dynamic, collaborative environment. 🎯 Required Qualifications Education: - Pursuing a Master's degree in Digital Marketing from a recognized university or business school. Experience: - No prior professional experience required. Required Skills: - Strong affinity for IT tools and CRM. - Proficiency in HTML. - Excellent writing skills, with a keen eye for detail and a strong sense of formula and orthography. - Curiosity and a proactive approach to learning. - Autonomy and initiative, with a focus on results and continuous improvement. - Strong analytical and problem-solving skills. - Ability to work logically and synthetically. - Basic understanding of artificial intelligence (AI) and its potential applications in the insurance industry. Preferred Skills: - Familiarity with Adobe Campaign. - Knowledge of user testing and A/B testing methodologies. ASSUMPTION: Candidates with relevant coursework, projects, or extracurricular activities demonstrating their skills in digital marketing, CRM, and HTML will be strongly considered. 💰 Compensation & Benefits Salary Range: €1,800 - €2,200 per month (gross), based on industry standards for entry-level marketing internships in France. Benefits: - Attractive compensation package, including participation and interest payments. - One day of remote work per week. - 28 days of paid leave per year. - Meal subsidies through a restaurant card and on-site cafeteria. - Rich training offer, with access to Allianz's comprehensive learning and development programs. - Access to the company's Employee Committee. - Dedicated onboarding process for interns. - Good social coverage, including health insurance and retirement plans. Working Hours: 35 hours per week, with flexible scheduling options. ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in France. Actual compensation may vary depending on the candidate's qualifications and experience. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services Company Size: 10,001+ employees (global), 8,000 employees in France Founded: 1890 (global), 1900 (France) Company Description: Allianz Group is a global leader in insurance and asset management, with over 100 million private and corporate customers in more than 70 countries. Allianz France, with 8,000 employees, is the sixth-largest company in the Great Place to Work® France ranking, offering innovative, high-performing, and agile work environments. Company Specialties: - Insurance - Asset Management - Financial Services Company Website: Allianz Group ASSUMPTION: Allianz's large size and global presence offer interns unparalleled opportunities to gain experience in various aspects of the insurance industry and work on international projects. 📊 Role Analysis Career Level: Entry-level (0-2 years of experience) Reporting Structure: This role reports directly to the Chef de Projet Communication Marketing within the Data, Engagement, Marketing & Strategy unit. Work Arrangement: Hybrid (one day of remote work per week) Growth Opportunities: - Potential full-time employment upon successful completion of the internship. - Opportunities to work on diverse projects and collaborate with various teams across the organization. - Access to Allianz's comprehensive learning and development programs. ASSUMPTION: This role offers a unique opportunity for personal and professional growth within a dynamic and supportive work environment. 🌍 Location & Work Environment Office Type: Hybrid (one day of remote work per week) Office Location: Allianz France Headquarters, 1 Cours Michelet, La Défense, IdF 92800, France Geographic Context: - Puteaux is a suburb of Paris, located in the western part of the Île-de-France region. - The office is situated in the La Défense business district, offering easy access to public transportation and various amenities. Work Schedule: - Standard office hours: Monday - Friday, 9:00 AM - 6:00 PM - Flexible scheduling options, with the possibility of working from home one day per week. ASSUMPTION: The hybrid work arrangement and central office location provide a balanced work-life experience, with convenient access to both urban and suburban amenities. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the Allianz Careers portal. 2. Phone or video screening with the HR department. 3. In-depth interviews with the hiring manager and relevant team members. 4. Final decision and offer extension. Key Assessment Areas: - Technical skills in digital marketing, CRM, and HTML. - Problem-solving and analytical abilities. - Communication and interpersonal skills. - Cultural fit and alignment with Allianz's values. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. 2. Showcase your understanding of the insurance industry and Allianz's business. 3. Demonstrate your enthusiasm for learning and growing within the company. ATS Keywords: Digital Marketing, CRM, HTML, Marketing Communication, Campaign Management, User Testing, A/B Testing, Adobe Campaign, Internship, Entry-level, Hybrid Work, Insurance Industry ASSUMPTION: Successful candidates will demonstrate a strong understanding of the role's requirements, as well as their enthusiasm for learning and growing within the company. 🛠️ Tools & Technologies - Adobe Campaign - HTML/CSS - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM software (e.g., Salesforce, HubSpot, Zoho CRM) - Project management tools (e.g., Asana, Trello, Jira) ASSUMPTION: Familiarity with these tools and technologies is not required, as training will be provided. However, candidates with relevant experience will have an advantage. 👔 Cultural Fit Considerations Company Values: - Customer-centricity - Responsibility - Courage - Partnership - Sustainability Work Style: - Collaborative and inclusive team environment. - Results-driven and focused on continuous improvement. - Agile and adaptable, with a strong focus on innovation and digital transformation. Self-Assessment Questions: 1. How do you align with Allianz's customer-centric approach, and how have you demonstrated this in previous experiences? 2. Can you provide an example of a time when you took responsibility for a challenging project or task, and what was the outcome? 3. How have you shown courage in pursuing a goal or overcoming an obstacle in your academic or professional career? 4. Describe your experience working in a collaborative, inclusive team environment, and how have you contributed to its success? 5. How do you stay up-to-date with industry trends and innovations in the insurance and digital marketing fields? ASSUMPTION: Candidates who can demonstrate a strong fit with Allianz's values and work style will be more likely to succeed in this role. ⚠️ Potential Challenges 1. Language Barrier: While French is the primary language used in the office, English is widely spoken. Candidates should be comfortable working in a bilingual environment. 2. Fast-paced Work Environment: The marketing and CRM teams work on tight deadlines and multiple projects simultaneously. Candidates should be able to manage their time effectively and prioritize tasks accordingly. 3. Technical Learning Curve: While training will be provided, candidates should be prepared to learn new tools and technologies quickly and apply them to their daily tasks. ASSUMPTION: Successful candidates will be proactive, adaptable, and committed to continuous learning to overcome these challenges. 📈 Similar Roles Comparison 1. Marketing Coordinator vs. Chargé de marketing digital/ CRM (H/F) - Alternance: - The Marketing Coordinator role focuses more on event planning and coordination, while the Chargé de marketing digital/ CRM (H/F) - Alternance role is centered around digital campaign management and CRM. - The Marketing Coordinator role may require more face-to-face interaction and on-site event management, while the Chargé de marketing digital/ CRM (H/F) - Alternance role involves more remote collaboration and digital project management. 2. Industry-specific Context: - The insurance industry is highly regulated and competitive, with a strong focus on data protection and customer trust. - Digital marketing and CRM play a crucial role in maintaining customer relationships, driving customer acquisition, and improving operational efficiency. 3. Career Path Comparison: - A successful internship in this role can lead to full-time employment as a Marketing Specialist or CRM Analyst, with potential career progression to Marketing Manager or CRM Manager roles. - Alternatively, candidates may choose to pursue a career in digital marketing or CRM within another industry, leveraging the transferable skills gained during their internship. ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development when comparing it to similar positions. 📝 Sample Projects 1. Email Marketing Campaign for Professional Clients: - Develop and execute an email marketing campaign targeting professional clients, focusing on a specific product or service. - Collaborate with various internal stakeholders to gather content, ensure brand consistency, and optimize campaign performance. 2. CRM Data Analysis and Segmentation: - Analyze CRM data to identify trends, patterns, and opportunities for targeted marketing campaigns. - Create and implement customer segmentation strategies to improve campaign relevance and effectiveness. 3. User Testing and A/B Testing for Campaign Optimization: - Design and conduct user tests or A/B tests to evaluate the impact of different messages/objects on campaign performance. - Analyze test results and make data-driven recommendations to optimize campaign performance and improve user experience. ASSUMPTION: These sample projects demonstrate the hands-on, data-driven approach required for success in this role, with a strong focus on continuous improvement and optimization. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: - Can you provide more details about the day-to-day tasks and responsibilities of this role? - How does this role fit into the broader marketing and CRM strategy for professional and corporate clients? 2. Team Structure and Collaboration: - How does the marketing and CRM team collaborate with other departments, such as sales, product, and legal? - What is the team's dynamic, and how do team members support each other's growth and development? 3. Company Culture and Values: - How does Allianz's customer-centric approach translate into day-to-day work, and how can I contribute to this focus as an intern? - Can you provide an example of how Allianz's values have been demonstrated within the marketing and CRM team? 4. Growth Opportunities and Career Path: - What opportunities are there for professional development and career progression within this role and the broader marketing and CRM function? - How does Allianz support the growth and success of its interns, and what resources are available to help me achieve my career goals? 5. Work-Life Balance and Flexibility: - How does Allianz support work-life balance, particularly for interns working in a hybrid or remote setting? - What flexibility is there in terms of working hours and remote work arrangements, and how can I make the most of these opportunities to maintain a healthy work-life balance? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to contributing to the team's success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: Allianz Careers Portal 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role. 3. Prepare for your interview by researching Allianz's business, industry trends, and the specific requirements of this role. 4. Follow up with the hiring manager one week after your interview to express your continued interest in the position and reiterate your qualifications. 5. If selected for the role, be prepared to provide any additional information or documentation required for onboarding, such as proof of enrollment in your Master's program and any necessary background checks. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.