Chargé de projets Marketing CRM - en Alternance (F/H)

📌 Core Information

🔹 Job Title: Chargé de projets Marketing CRM - en Alternance (F/H)

🔹 Company: Carrefour

🔹 Location: Massy, Île-de-France, France

🔹 Job Type: Apprentissage (Internship)

🔹 Category: Marketing

🔹 Date Posted: 2025-06-10

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (2 days of telecommuting possible after 6 months)

🚀 Job Overview

Key aspects of this role include:

• Developing visibility, revenue, and brand awareness for various Carrefour services through CRM marketing campaigns
• Managing campaign creation, integration, and optimization
• Analyzing campaign performance and providing recommendations
• Collaborating with cross-functional teams on data, segmentation, and scoring projects

ASSUMPTION: This role requires strong analytical and organizational skills, as well as excellent communication skills to effectively manage campaigns and collaborate with teams.

📋 Key Responsibilities

✅ Defining the CRM animation calendar and key events for various Carrefour services

✅ Creating and integrating marketing campaigns (email, SMS, notifications) with HTML and tracking

✅ Optimizing campaigns through AB testing, ciblings, and competitive benchmarking

✅ Analyzing campaign performance and providing weekly reports

✅ Monitoring sales and traffic generated from CRM

✅ Developing and implementing optimization projects for ciblings

✅ Contributing to data, segmentation, and scoring projects

✅ Supporting the communication strategy

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong attention to detail and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Pursuing a BAC +5 degree in marketing or communication

Experience: None specified

Required Skills:

• Curiosity and proactivity
• Rigueur and sense of organization
• Excellent analytical and reporting skills
• Strong writing skills
• Excellent synthesis skills
• Good interpersonal skills and teamwork

Preferred Skills:

• Experience with CRM software
• Knowledge of HTML and tracking

ASSUMPTION: While not explicitly stated, experience with CRM software and knowledge of HTML and tracking would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €1,200 - €1,800 per month (based on industry standards for internships in France)

Benefits:

• Telework (2 days per week after 6 months)
• Savings plan with company matching (after 1 year of service)
• 12% discount on Carrefour purchases
• Meal vouchers and transport reimbursement (up to 50%)
• Health insurance and provident fund
• Attractive CSE offers

Working Hours: Full-time (35 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for internships in France. The benefits listed are based on the job description and industry standards for internships in France.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Supermarkets)

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1958 (Belgium)

Company Description:

• Carrefour is a multinational retail corporation headquartered in Belgium
• Operates in over 30 countries with more than 12,300 stores worldwide
• Offers a wide range of products and services, including supermarkets, hypermarkets, convenience stores, and online retail

Company Specialties:

• Retail
• Shops
• Food
• Logistics
• E-commerce
• Digital
• CMI
• Big Data
• Winkel
• Magasin
• Verkoop
• and Ventes

Company Website: Carrefour Belgium

ASSUMPTION: Carrefour is a large, multinational corporation with a strong presence in the retail industry. The company offers a wide range of products and services, making it a diverse and dynamic workplace.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: Reports to the Marketing Director

Work Arrangement: Hybrid (2 days of telecommuting possible after 6 months)

Growth Opportunities:

• Potential full-time employment after the internship
• Opportunities to work on various projects and gain experience in different areas of marketing
• Possibility to work in a multinational corporation with global opportunities

ASSUMPTION: This role offers the opportunity to gain valuable experience in marketing and CRM, as well as the potential for long-term career growth within the company.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Massy, Île-de-France, France

Geographic Context:

• Massy is a suburb of Paris, located in the southern part of the Île-de-France region
• The area has a high concentration of corporate offices and is well-connected by public transportation
• Massy offers a mix of urban and suburban living, with easy access to cultural and recreational activities in Paris

Work Schedule: Full-time (35 hours per week), with 2 days of telecommuting possible after 6 months

ASSUMPTION: The office is located in a suburban area with easy access to public transportation and cultural activities. The work schedule offers a good balance between on-site and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Analytical skills and problem-solving
• Communication and interpersonal skills
• Creativity and innovation
• Adaptability and flexibility

Application Tips:

• Highlight relevant coursework and projects that demonstrate analytical and communication skills
• Tailor your resume and cover letter to emphasize your curiosity, proactivity, and organizational skills
• Prepare examples of marketing campaigns you've worked on or ideas for optimizing ciblings

ATS Keywords: Marketing, CRM, campaign management, analysis, optimization, ciblings, AB testing, benchmarking, data, segmentation, scoring, communication strategy

ASSUMPTION: The application process is typical for an internship, with a focus on assessing analytical and communication skills. Applicants should highlight relevant coursework and projects, as well as any marketing experience they have.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, Microsoft Dynamics 365)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• HTML and tracking
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The role requires experience with CRM software and knowledge of HTML and tracking. Familiarity with email marketing platforms and data analysis tools would also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Responsibility
• Innovation
• Performance
• Sharing

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Creative and innovative

Self-Assessment Questions:

• Do you have strong analytical skills and the ability to work with data?
• Are you comfortable working in a team and collaborating with cross-functional stakeholders?
• Do you have a creative approach to problem-solving and a willingness to learn and adapt?

ASSUMPTION: Carrefour values a customer-focused, data-driven, and collaborative work environment. Applicants should assess their fit with these values and work styles before applying.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Working with large datasets and analyzing complex information
• Collaborating with cross-functional teams and stakeholders
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: The role may present challenges in managing multiple campaigns and projects, working with large datasets, and collaborating with cross-functional teams. Applicants should be prepared to work in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Assistant, with a focus on CRM and campaign management
• Unlike other marketing roles, this position requires strong analytical skills and experience with CRM software
• Career progression may include roles such as Marketing Specialist, Marketing Manager, or CRM Manager

ASSUMPTION: This role is similar to other entry-level marketing positions, with a focus on CRM and campaign management. Applicants should compare this role to other marketing positions and consider their career progression opportunities.

📝 Sample Projects

• Developing and implementing a new email marketing campaign for Carrefour Voyages
• Optimizing the ciblings for Carrefour Location through AB testing and competitive benchmarking
• Analyzing the performance of Carrefour Cartes Cadeaux and recommending strategies for improvement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, from campaign development and optimization to performance analysis and strategy development.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Carrefour support the professional development and growth of its interns?
• What are the key challenges facing the marketing team, and how can this role contribute to addressing them?
• What is the work environment like, and how does Carrefour foster collaboration and innovation?

ASSUMPTION: These interview questions are designed to assess the role's fit within the organization, the team's priorities and challenges, and the company's support for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Carrefour careers website
• Tailor your resume and cover letter to highlight your curiosity, proactivity, and organizational skills
• Prepare examples of marketing campaigns you've worked on or ideas for optimizing ciblings
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.