📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Wispr Flow
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing strategies across multiple channels
- Optimizing customer communication using tools like Customer.io
- Collaborating with cross-functional teams to improve user engagement and drive growth
- Analyzing performance data to inform decision-making and improve campaign effectiveness
ASSUMPTION: This role requires a strong blend of strategic thinking, technical execution, and cross-functional collaboration. Success will depend on the ability to balance data-driven insights with creative problem-solving.
📋 Key Responsibilities
✅ Own end-to-end lifecycle strategy: onboarding, activation, usage nudges, retention, win-back, and upsell
✅ Use Customer.io email platform to its full potential: segmentation, triggers, A/B testing, dynamic content
✅ Launch SMS as a channel and build and manage comms frameworks that scale
✅ Collaborate with Marketing and Product teams to tie messaging to key user actions, behaviors, and funnel stages
✅ Set a roadmap for comms automation that drives measurable business outcomes
✅ Define and track performance KPIs: open rate, CTR, conversion, retention, ARR impact
✅ Run experiments to improve email/SMS performance and test new channels or surfaces
✅ Turn insights into action: use analytics to continuously refine campaigns and journeys
✅ Stay close to the user: dig into usage data, support tickets, interviews, and feedback, and be intimate with the product and roadmap
✅ Help translate features into clear end-user value across messaging touchpoints
✅ Identify lifecycle gaps and propose new programs that improve user outcomes
✅ Work with Marketing, Product, and Support to ensure lifecycle messaging is consistent, helpful, and human
✅ Maintain a scalable voice and tone guide for lifecycle comms - standardizing our language and positioning in a framework that scales across channels
✅ Ensure internal teams have visibility into what's working and why
ASSUMPTION: This role requires a high degree of ownership and initiative, with a focus on driving measurable results through strategic communication and data-informed decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in lifecycle marketing, CRM, or a related role, with a proven track record of driving growth and improving user engagement
Required Skills:
- Proven expertise in lifecycle marketing and CRM strategy
- Strong technical fluency in tools like Customer.io, Braze, or Iterable
- Excellent data analysis and optimization skills
- Strong cross-functional collaboration and communication skills
- Proven ability to balance strategic thinking with tactical execution
Preferred Skills:
- Experience in SaaS, AI, or product-led growth environments
- Familiarity with SQL or other data querying languages
- Experience with customer interviews and user research
ASSUMPTION: Candidates should have a strong background in lifecycle marketing and CRM, with a proven ability to drive growth and improve user engagement through strategic communication and data-informed decision-making.
💰 Compensation & Benefits
Salary Range: $145,000 - $165,000 a year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Wispr Flow operates in the technology industry, specifically focusing on voice assistants and human-computer interaction. The company is part of a rapidly growing market, with increasing demand for natural language interfaces and voice-driven applications.
Company Size: Wispr Flow is a small company with 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: Wispr Flow was founded in 2021, making it a relatively new company with a strong focus on innovation and growth.
Company Description:
- Wispr Flow is a voice interface platform that replaces traditional keyboards, allowing users to speak naturally and see their words perfectly formatted
- The company aims to improve productivity and accessibility by providing a seamless and intuitive voice-driven user experience
- Wispr Flow is committed to maintaining a high standard of accuracy and ease of use, ensuring that users can communicate effectively and efficiently
Company Specialties:
- Artificial Intelligence
- Voice Assistants
- Human Computer Interaction
Company Website: wisprflow.ai
ASSUMPTION: Wispr Flow is a dynamic and innovative company with a strong focus on growth and user experience. The company's small size and focus on voice technology present unique opportunities and challenges for the Lifecycle Marketing Manager role.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional with a strong background in lifecycle marketing and CRM. The ideal candidate will have 5-10 years of experience in a similar role and be looking to take on a strategic and impactful position within a growing company.
Reporting Structure: The Lifecycle Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Support, and Engineering.
Work Arrangement: This role is remote-friendly, with flexible work hours and the option to work from the company's San Francisco office or remotely.
Growth Opportunities:
- As Wispr Flow continues to grow, there will be opportunities for the Lifecycle Marketing Manager to take on additional responsibilities and expand their role within the company
- The company's focus on innovation and experimentation presents opportunities for the Lifecycle Marketing Manager to explore new channels and strategies
- The Lifecycle Marketing Manager will have the opportunity to work closely with cross-functional teams, gaining exposure to different aspects of the business and developing their skills in areas such as product management, user research, and data analysis
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and develop their skills in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Wispr Flow's office is located in San Francisco, California, with a collaborative and creative work environment that fosters innovation and productivity.
Office Location(s): Townsend St, San Francisco, California 94107, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem and a strong focus on innovation and growth
- The city offers a diverse range of cultural, recreational, and culinary experiences, as well as a mild Mediterranean climate
- San Francisco is well-connected by public transportation, making it easy to commute to the office or explore the city
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: Wispr Flow's office environment is designed to support collaboration, creativity, and productivity, with a focus on fostering a positive and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Phone screen to discuss the role and assess cultural fit
- Technical assessment to evaluate skills in lifecycle marketing and CRM strategy
- On-site or virtual interview with the hiring manager and cross-functional team members
- Final interview with the Head of Marketing to discuss the role and company culture
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical proficiency in lifecycle marketing and CRM tools
- Cross-functional collaboration and communication skills
- Data analysis and optimization skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with lifecycle marketing and CRM strategy, and provide specific examples of your achievements in these areas
- Tailor your resume and cover letter to emphasize your skills and experience in the areas outlined in the job description
- Prepare for the technical assessment by brushing up on your skills in lifecycle marketing and CRM tools, and be ready to discuss your approach to data analysis and optimization
- Research Wispr Flow's company culture and values, and be prepared to discuss how your skills and experience align with the company's mission and goals
ATS Keywords: Lifecycle Marketing, CRM Strategy, Customer.io, Email Marketing, SMS Marketing, A/B Testing, User Behavior Analysis, Cross-Functional Collaboration, Performance Optimization, Segmentation, Customer Insights, Product Messaging, Automation, Communication Frameworks, Technical Fluency, Growth Strategy
ASSUMPTION: Wispr Flow's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible fit for the Lifecycle Marketing Manager role.
🛠️ Tools & Technologies
- Customer.io - email and SMS marketing platform
- Figma - creative reviews and design collaboration
- Webflow - website design and development
- Notion - internal wiki and knowledge management
- Linear, Slack, Google Workspace - project management, communication, and productivity
- Wispr Flow - voice interface platform
- New tools and technologies as needed to advance the company's ability to scale and be accurate
ASSUMPTION: Wispr Flow uses a range of tools and technologies to support its voice interface platform and marketing efforts. The ideal candidate will have experience with relevant tools and be eager to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Wispr Flow values creativity, experimentation, and a focus on continuous improvement
- Collaboration: The company fosters a culture of teamwork, open communication, and cross-functional collaboration
- User-centric: Wispr Flow prioritizes user experience and accessibility, with a focus on creating intuitive and effective voice-driven interfaces
Work Style:
- Agile and adaptable: Wispr Flow's small size and focus on innovation require employees to be flexible and responsive to change
- Data-driven: The company values data-informed decision-making and a focus on measurable results
- Creative and strategic: Wispr Flow seeks employees who can think outside the box and develop innovative solutions to complex problems
Self-Assessment Questions:
- How do you approach balancing strategic thinking with tactical execution in your work?
- Can you provide an example of a time when you used data to inform a marketing decision or strategy?
- How do you ensure that your communication style aligns with the company's values and user-centric focus?
ASSUMPTION: Wispr Flow's company culture is characterized by innovation, collaboration, and a user-centric focus. The ideal candidate will be able to thrive in a dynamic and creative environment, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- As a small and growing company, Wispr Flow may face challenges in scaling its marketing efforts and maintaining a consistent user experience across multiple channels
- The company's focus on innovation and experimentation may require the Lifecycle Marketing Manager to adapt to new tools and technologies and adjust their strategies accordingly
- The Lifecycle Marketing Manager may face challenges in balancing the need for data-driven decision-making with the need for creative and strategic problem-solving
- The role may require the Lifecycle Marketing Manager to work with cross-functional teams and navigate complex organizational dynamics
ASSUMPTION: The Lifecycle Marketing Manager role presents unique opportunities and challenges, with a focus on driving growth and improving user engagement in a dynamic and innovative environment.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a greater emphasis on strategic thinking, cross-functional collaboration, and data-driven decision-making
- Wispr Flow's focus on voice technology and user experience sets it apart from other companies in the industry, presenting unique opportunities and challenges for the Lifecycle Marketing Manager
- As a small and growing company, Wispr Flow offers more opportunities for growth and impact than larger, more established organizations in the industry
ASSUMPTION: The Lifecycle Marketing Manager role at Wispr Flow is unique in its focus on voice technology, user experience, and data-driven decision-making, presenting a compelling opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve user activation and retention
- Launching an SMS channel and optimizing messaging to drive user engagement and growth
- Conducting user research and interviews to inform the development of new lifecycle programs and messaging frameworks
ASSUMPTION: The Lifecycle Marketing Manager role at Wispr Flow offers a range of projects and initiatives, with a focus on driving growth, improving user engagement, and enhancing the company's voice interface platform.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to user research and how it informs lifecycle marketing strategies?
- How does the Lifecycle Marketing Manager role collaborate with cross-functional teams, such as Product and Engineering?
- What are the biggest challenges facing the Lifecycle Marketing Manager in this role, and how can I help address them?
- How does Wispr Flow measure the success of lifecycle marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for growth and professional development within the Lifecycle Marketing Manager role and the company as a whole?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help the candidate better understand the role, the company, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your skills and experience in lifecycle marketing and CRM strategy, with a focus on specific examples of your achievements in these areas
- Prepare for the technical assessment by brushing up on your skills in lifecycle marketing and CRM tools, and be ready to discuss your approach to data analysis and optimization
- Research Wispr Flow's company culture and values, and be prepared to discuss how your skills and experience align with the company's mission and goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
