📌 Core Information
🔹 Job Title: Chargé de projets Marketing CRM - en Alternance (F/H)
🔹 Company: Carrefour
🔹 Location: Massy, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-06-10
🔹 Experience Level: Entry-level
🔹 Remote Status: Hybrid (2 days of telecommuting possible after 6 months of seniority)
🚀 Job Overview
Key aspects of this role include:
- Developing visibility, revenue, and brand awareness for various Carrefour services through CRM marketing campaigns
- Managing campaign creation, integration, and optimization
- Analyzing campaign performance and providing data-driven recommendations
- Collaborating with cross-functional teams to implement projects and strategies
ASSUMPTION: This role requires strong analytical and organizational skills, as well as a proactive attitude and ability to work in a team. The role is part of an internship program, offering an opportunity to gain practical experience in marketing and CRM.
📋 Key Responsibilities
✅ Defining the CRM animation calendar and key events for various Carrefour services
✅ Creating and integrating marketing campaigns (email, SMS, notifications) for Carrefour Voyages, Carrefour Spectacles, Carrefour Location, Carrefour Cartes Cadeaux, and Carrefour Energies
✅ Optimizing campaigns through AB testing, competitive analysis, and content enrichment
✅ Analyzing campaign performance and generating weekly reports
✅ Tracking project progress and contributing to data, segmentation, and scoring projects
✅ Supporting the implementation of communication strategies
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong attention to detail and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Pursuing a BAC +5 degree in marketing or communication
Required Skills:
- Curiosity and proactivity
- Rigueur and sense of organization
- Excellent analytical and reporting skills
- Strong writing skills
- Excellent synthesis skills
- Good interpersonal skills and teamwork
Preferred Skills:
- Experience with CRM software
- Knowledge of HTML and tracking
- Fluency in French and English
ASSUMPTION: While specific experience is not required, a strong foundation in marketing principles and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €1,200 - €1,800 per month (gross)
Benefits:
- Remote work (2 days per week after 6 months of seniority)
- Employee savings plan (PEG/PERCOL) with company matching (based on seniority)
- 12% discount on purchases at Carrefour
- Meal vouchers and 50% reimbursement of transportation costs
- Health insurance and retirement plan
- Attractive CSE offers
Working Hours: Full-time (35 hours per week)
ASSUMPTION: The salary range is based on industry standards for entry-level marketing internships in France. Benefits are subject to change and may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 5,001-10,000 employees
Founded: 1959 (as a part of the broader Carrefour Group)
Company Description:
- Carrefour is a multinational retail corporation headquartered in France
- It operates a chain of hypermarkets, supermarkets, and convenience stores
- Carrefour is committed to sustainable development and offers a wide range of local and organic products
Company Specialties:
- Retail
- Shops
- Food
- Logistics
- E-commerce
- Digital
- CMI
- Big Data
- Winkel
- Magasin
- Verkoop
- and Ventes
Company Website: https://www.carrefour.fr/
ASSUMPTION: Carrefour is a well-established company with a strong presence in the retail industry. Its commitment to sustainability and local products sets it apart from competitors.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The role reports directly to the Marketing Director
Work Arrangement: Hybrid (3 days in the office, 2 days remote after 6 months of seniority)
Growth Opportunities:
- Potential full-time employment after the completion of the internship
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Possibility to develop skills in CRM, data analysis, and project management
ASSUMPTION: This role offers an excellent opportunity for students to gain practical experience in marketing and CRM, while also developing their professional network.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 102 Avenue de Paris, 91300 Massy, France
Geographic Context:
- Massy is a commune in the southern suburbs of Paris, France
- The area offers a mix of urban and suburban living, with easy access to Paris
- Massy has a vibrant cultural scene, with numerous museums, theaters, and festivals
Work Schedule: Full-time (35 hours per week), with flexible hours and the possibility of working from home 2 days per week after 6 months of seniority
ASSUMPTION: The office is located in a dynamic and multicultural area, offering a pleasant work environment and easy access to public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Analytical skills and problem-solving
- Communication and interpersonal skills
- Creativity and innovation
- Adaptability and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Be prepared to discuss your understanding of marketing and CRM concepts
- Demonstrate your enthusiasm for the role and the company
- Follow up with the hiring manager after the interview to express your interest in the position
ATS Keywords: Marketing, CRM, Campaign Management, Data Analysis, Reporting, Project Tracking, Teamwork, Curiosity, Proactivity, Organization, Analytical Skills, Writing Skills, Teamwork
ASSUMPTION: The application process may vary depending on the specific needs of the company and the hiring manager. It is essential to follow the instructions provided in the job posting and to be prepared for a comprehensive interview process.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Microsoft Dynamics 365)
- Marketing automation tools (e.g., Mailchimp, Marketo, or Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Familiarity with these tools is not required, as training will be provided. However, any relevant experience with these tools will be an asset.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Responsibility
- Innovation
- Performance
- Sharing
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- Do you share Carrefour's commitment to customer focus and responsibility?
- Are you comfortable working in a collaborative and data-driven environment?
- Do you have a proactive and innovative mindset, and are you adaptable to change?
ASSUMPTION: Carrefour values diversity and inclusion, and encourages applicants from all backgrounds to apply. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with large datasets and generating meaningful insights
- Adapting to a dynamic and fast-paced work environment
- Balancing remote work and in-office collaboration
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on CRM marketing campaigns for various Carrefour services
- Similar roles in other companies may focus on specific services or products, rather than a broad range of services
- Career progression may involve specializing in a specific service or product area, or moving into a more senior marketing role
ASSUMPTION: This role offers a unique opportunity to gain experience in a broad range of marketing activities, while also developing specialized skills in CRM and data analysis.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote Carrefour Voyages
- Analyzing customer data to identify trends and optimize segmentation for Carrefour Cartes Cadeaux
- Collaborating with the Carrefour Spectacles team to create and integrate a notification campaign for an upcoming event
ASSUMPTION: These projects are intended to provide examples of the types of tasks and responsibilities associated with this role. The specific projects assigned may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 30 days?
- How does Carrefour support the professional development and growth of its interns?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Carrefour foster a culture of innovation and creativity in its marketing efforts?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the opportunities for professional growth. Applicants should also be prepared to ask questions specific to their own interests and experiences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://recrute1-carrefour.icims.com/jobs/119513/alternant.e-communication/job
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for the interview by researching Carrefour and the role, and practicing common interview questions
- Follow up with the hiring manager after the interview to express your interest in the position
- If selected, complete the onboarding process and begin your internship on 25/08/2025
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
