Chargé(e) de contenu - Brand Content

📌 Core Information

🔹 Job Title: Chargé(e) de contenu - Brand Content

🔹 Company: BOULANGER

🔹 Location: Lesquin, Hauts-de-France, France

🔹 Job Type: Temps complet

🔹 Category: Marketing & Communication

🔹 Date Posted: 2025-05-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying and prioritizing content needs for a specific vertical
• Defining the editorial strategy for the vertical
• Co-constructing content expressions of need and briefs
• Following content production and ensuring quality and budget adherence
• Analyzing content performance and writing RETEX

ASSUMPTION: This role requires a strong understanding of content strategy, editorial planning, and stakeholder management. Candidates should have experience in content production and be comfortable working with various teams.

📋 Key Responsibilities

✅ Identify and prioritize content needs for the vertical by collaborating with stakeholders and consolidating requirements

✅ Define the editorial strategy for the vertical by structuring a clear and operational annual editorial calendar, budget, and KPIs

✅ Co-construct content expressions of need and briefs by working with internal contributors and ensuring all parties are aligned

✅ Follow content production by informing the production team, ensuring budget and timeline adherence, and guaranteeing the quality and conformity of deliverables

✅ Analyze content performance by ensuring editorial reporting and writing RETEX at the end of campaigns or devices

ASSUMPTION: The role requires strong analytical skills, creativity, and the ability to work effectively with various teams. Candidates should be comfortable with AEM, Content Square, Conductor, and other relevant tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, or a related field

Experience: 2-5 years of experience in content strategy, editorial planning, or a related role

Required Skills:

• Content strategy and editorial planning
• Collaboration and communication
• Prioritization and organization
• Creativity and problem-solving
• Budget management and performance analysis
• Brief writing and project management
• Stakeholder management
• Fluency in French

Preferred Skills:

• Experience with AEM, Content Square, and Conductor
• Knowledge of SEO, social media, and RSE
• Fluency in English

ASSUMPTION: Candidates should have a strong understanding of content production, editorial strategy, and collaboration with internal teams. Familiarity with the company's products and services would be an asset.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for a mid-level content strategist role in France)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Boulanger products
• Opportunities for professional development and growth

Working Hours: Full-time (35 hours/week), Monday to Friday, with flexibility for project needs

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level content strategist role in France. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: BOULANGER is a French retailer specializing in electronics, appliances, and furniture. The company operates both physical stores and an online platform, offering a wide range of products and services.

Company Size: BOULANGER has 200-500 employees, making it a mid-sized company. This size allows for a more personal work environment and opportunities for growth and advancement.

Founded: BOULANGER was founded in 1954 and has since grown to become one of the leading retailers in France.

Company Description:

• BOULANGER is committed to helping customers enjoy the world of connected devices while promoting sustainable and responsible consumption.
• The company offers a wide range of products, including electronics, appliances, and furniture, as well as services such as repair and maintenance.
• BOULANGER is dedicated to providing exceptional customer service and creating a positive work environment for its employees.

Company Specialties:

• Retail
• Electronics
• Appliances
• Furniture
• Repair and maintenance services
• Sustainable and responsible consumption

Company Website: http://www.solvarea.com/

ASSUMPTION: BOULANGER's commitment to sustainability and responsible consumption is an essential aspect of its brand and company culture. Candidates should be aligned with these values and be passionate about promoting sustainable practices.

📊 Role Analysis

Career Level: Mid-level content strategist

Reporting Structure: The content strategist will report directly to the marketing or communication department manager and collaborate with various internal teams, such as content production, design, and sales.

Work Arrangement: On-site, full-time position with the possibility of remote work for specific tasks or projects.

Growth Opportunities:

• Advancement to a senior content strategist or management role within the marketing or communication department
• Expansion into related fields, such as brand management or product marketing
• Opportunities to work on high-visibility projects and collaborate with cross-functional teams

ASSUMPTION: BOULANGER offers opportunities for professional growth and development, allowing employees to advance their careers within the company.

🌍 Location & Work Environment

Office Type: The Lesquin office is a modern and collaborative workspace designed to foster creativity and productivity.

Office Location(s): Lesquin, Hauts-de-France, France

Geographic Context:

• The Lesquin office is located near Lille, the fourth-largest city in France, offering a vibrant cultural scene and easy access to public transportation.
• The region is known for its rich history, art, and gastronomy, providing numerous opportunities for leisure and entertainment.
• The office is situated in a bustling business park, surrounded by other companies and amenities.

Work Schedule: The work schedule is typically Monday to Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexible hours may be available for specific projects or tasks.

ASSUMPTION: The Lesquin office offers a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and relevant team members
• Final interview with the marketing or communication department manager

Key Assessment Areas:

• Content strategy and editorial planning skills
• Collaboration and communication abilities
• Problem-solving and creativity
• Budget management and performance analysis
• Alignment with BOULANGER's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Provide specific examples of your content strategy and editorial planning work
• Demonstrate your understanding of BOULANGER's products, services, and commitment to sustainability

ATS Keywords: Content strategy, editorial planning, content production, stakeholder management, budget management, performance analysis, collaboration, communication, creativity, SEO, social media, RSE, AEM, Content Square, Conductor

ASSUMPTION: BOULANGER's application process is designed to assess candidates' skills, experiences, and cultural fit. Candidates should be prepared to provide specific examples of their work and demonstrate their understanding of the company's products, services, and values.

🛠️ Tools & Technologies

• AEM
• Content Square
• Conductor
• SEO and social media tools
• Project management software (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates should be comfortable using AEM, Content Square, and Conductor, as well as other relevant tools and technologies for content strategy and editorial planning.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and creativity
• Responsibility and sustainability
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you share BOULANGER's commitment to sustainability and responsible consumption?
• Are you comfortable working in a collaborative and dynamic environment?
• Do you have strong problem-solving skills and the ability to adapt to change?
• Are you passionate about creating impactful content and driving results?

ASSUMPTION: BOULANGER values candidates who are aligned with its commitment to sustainability, customer focus, and collaborative work environment. Candidates should be prepared to demonstrate their fit with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities
• Working in a fast-paced and dynamic environment
• Adapting to change and new tools or technologies
• Balancing budget constraints and performance expectations
• Keeping up with industry trends and best practices in content strategy and editorial planning

ASSUMPTION: The content strategist role at BOULANGER presents unique challenges that require strong organizational skills, adaptability, and a results-driven mindset. Candidates should be prepared to manage multiple priorities and work effectively in a fast-paced environment.

📈 Similar Roles Comparison

• Content Strategist vs. Content Manager: The content strategist role focuses more on planning and strategy, while the content manager role involves day-to-day content creation and management
• Content Strategist vs. UX Writer: The content strategist role is more focused on overall content strategy and planning, while the UX writer role involves creating clear and concise user interface text
• Career Path: Content Strategist → Senior Content Strategist → Content Manager → Director of Content

ASSUMPTION: The content strategist role at BOULANGER is similar to other content strategist roles in the industry, with a focus on planning, strategy, and collaboration. However, the specific responsibilities and requirements may vary depending on the company and its products or services.

📝 Sample Projects

• Developing an annual editorial calendar for a specific vertical, including content types, planning, and KPIs
• Collaborating with internal teams to create content expressions of need and briefs for a marketing campaign
• Analyzing content performance and providing data-driven recommendations for improvement

ASSUMPTION: The content strategist role at BOULANGER involves a wide range of projects, from strategic planning to day-to-day content management. Candidates should be prepared to provide specific examples of their work and demonstrate their ability to manage multiple projects and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the content strategy and editorial planning process for our verticals?
• How does the content team collaborate with other departments, such as sales and design?
• What are the key performance indicators (KPIs) for content performance, and how are they tracked and analyzed?
• How does BOULANGER support the professional growth and development of its employees?
• What are the biggest challenges facing the content team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role, the company, and the industry. They should also be prepared to discuss their relevant skills, experiences, and career goals during the interview.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare specific examples of your content strategy and editorial planning work to discuss during the interview
• Research BOULANGER's products, services, and commitment to sustainability to demonstrate your understanding and alignment with the company's values
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.