Chargé(e) de contenu - Brand Content

📌 Core Information

🔹 Job Title: Chargé(e) de contenu - Brand Content

🔹 Company: BOULANGER

🔹 Location: Lesquin, Hauts-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing engaging content that resonates with the audience
• Ensuring brand consistency across all channels
• Defining editorial strategies and managing content production
• Analyzing performance metrics to optimize content

ASSUMPTION: This role requires a strong ability to identify content needs and prioritize them effectively. Creativity and a solid understanding of digital trends are essential for success in this position.

📋 Key Responsibilities

✅ Identify and prioritize content needs for your vertical in collaboration with stakeholders

✅ Define the editorial strategy and content calendar for your vertical

✅ Co-construct expressions of need and briefs for content production

✅ Follow the production of contents and ensure quality, budget, and deadline compliance

✅ Analyze the performance of content and devices, and write RETEX (retours d'expérience)

ASSUMPTION: The candidate should have a strong ability to collaborate, communicate effectively, and prioritize tasks. They should also be creative and have a solid understanding of digital trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in content creation or a related role

Required Skills:

• Excellent writing and communication skills in French
• Strong organizational skills and ability to prioritize tasks
• Proficient in AEM, Content Square, and Conductor
• Knowledge of SEO, social media, and RSE (Responsabilité Sociétale des Entreprises)
• Ability to work collaboratively and manage stakeholders

Preferred Skills:

• Experience with video production
• Fluency in English

ASSUMPTION: The candidate should have a strong ability to identify content needs and prioritize them effectively. Creativity and a solid understanding of digital trends are essential for success in this position.

💰 Compensation & Benefits

Salary Range: €28,000 - €35,000 per year (based on experience level and industry standards)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Boulanger products
• Training and development opportunities

Working Hours: 35 hours per week, Monday to Friday

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level content creator role in France.

📌 Applicant Insights

🔍 Company Context

Industry: Computers and Electronics Manufacturing

Company Size: 501-1,000 employees

Founded: 2013

Company Description:

• Solvarea is a subsidiary of Boulanger, specializing in the repair of electrical appliances
• The company's mission is to help people enjoy the connected world more sustainably by prolonging the life of their products
• Solvarea recruits future repair specialists to promote a more sustainable consumption

Company Specialties:

• Repair
• Electroménagers
• Multimédia
• Economie circulaire
• Durabilité
• Ecologie
• Fitness
• Service client
• Pro
• Simple
• and Sympa

Company Website: http://www.solvarea.com/

ASSUMPTION: Solvarea is a subsidiary of Boulanger, specializing in the repair of electrical appliances. The company's mission is to help people enjoy the connected world more sustainably by prolonging the life of their products. Solvarea recruits future repair specialists to promote a more sustainable consumption.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years)

Reporting Structure: The Chargé(e) de contenu reports directly to the Brand Content Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career progression to Brand Content Manager or similar roles
• Opportunities to develop skills in content creation, strategy, and management
• Chance to work on a variety of content projects and campaigns

ASSUMPTION: This role offers opportunities for career growth and skill development within the content creation and management field.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and dynamic work environment

Office Location(s): Lesquin, Oignies, Mérignac, St Herblain, Champigny-sur-Marne, Lançon-Provence

Geographic Context:

• Lesquin is located in the Hauts-de-France region of France, near Lille
• The region is known for its vibrant tech and manufacturing industries
• The office is easily accessible by public transportation

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment is collaborative and dynamic, with opportunities for growth and skill development. The office is located in the Hauts-de-France region of France, near Lille, and is easily accessible by public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the Brand Content Manager and a member of the HR team
• Final interview with the Brand Content Manager and the Marketing Director

Key Assessment Areas:

• Writing and communication skills
• Creativity and innovation
• Collaboration and stakeholder management
• Understanding of digital trends and SEO

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Provide examples of your previous content creation work
• Be prepared to discuss your understanding of digital trends and SEO

ATS Keywords: Content creation, editorial strategy, content management, stakeholder management, SEO, social media, RSE

ASSUMPTION: The application process involves several interviews, with a focus on assessing the candidate's writing and communication skills, creativity, collaboration, and understanding of digital trends and SEO.

🛠️ Tools & Technologies

• AEM
• Content Square
• Conductor
• Notion
• SEMrush or similar SEO tools

ASSUMPTION: The candidate should be proficient in AEM, Content Square, and Conductor. Familiarity with Notion and SEO tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Durability
• Sustainability
• Collaboration
• Customer focus

Work Style:

• Collaborative
• Dynamic
• Innovative
• Customer-focused

Self-Assessment Questions:

• Do you have a strong commitment to sustainability and durability?
• Are you comfortable working in a collaborative and dynamic environment?
• Do you have a customer-focused mindset?

ASSUMPTION: The company values durability, sustainability, collaboration, and customer focus. The work style is collaborative, dynamic, innovative, and customer-focused.

⚠️ Potential Challenges

• Managing multiple stakeholders and content projects simultaneously
• Keeping up with the latest digital trends and SEO best practices
• Ensuring brand consistency across all channels
• Working in a fast-paced and dynamic environment

ASSUMPTION: The role may present challenges in managing multiple stakeholders and content projects simultaneously, keeping up with digital trends, ensuring brand consistency, and working in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Content Manager or Brand Content Manager position, but with a focus on content creation and strategy rather than management
• It is also similar to a Digital Marketing Specialist or SEO Specialist role, but with a focus on content creation and brand consistency
• Career progression opportunities include roles such as Brand Content Manager, Marketing Manager, or similar positions

ASSUMPTION: This role is similar to Content Manager, Brand Content Manager, Digital Marketing Specialist, and SEO Specialist positions, with career progression opportunities in Brand Content Manager, Marketing Manager, or similar roles.

📝 Sample Projects

• Developing a content strategy for a new product launch
• Creating engaging content for social media channels
• Managing a content calendar for a brand's website
• Collaborating with stakeholders to create content that meets their needs and objectives

ASSUMPTION: Sample projects may include developing content strategies, creating engaging content, managing content calendars, and collaborating with stakeholders.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall content strategy for the brand?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for professional growth and development in this role?
• How does the company support work-life balance for its employees?

ASSUMPTION: Key questions to ask during the interview may include inquiries about role priorities, content strategy, challenges, professional growth, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your previous content creation work
• Be prepared to discuss your understanding of digital trends and SEO
• Follow up with the HR team one week after your application submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.