I

Chief Marketing Planner

Internal Cypress Automated Testing Co
Full-time
On-site
Remote
πŸ’‘ Marketing Strategy & Planning

πŸ“Œ Core Information

πŸ”Ή Job Title: Chief Marketing Planner

πŸ”Ή Company: Internal Cypress Automated Testing Co

πŸ”Ή Location: On-site (Atlanta, Georgia)

πŸ”Ή Job Type: Part-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: August 8, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies to enhance brand visibility
  • Driving customer engagement through strategic planning
  • Collaborating with various departments to align marketing efforts with business objectives
  • Proven experience in marketing with a strong background in strategic planning

ASSUMPTION: This role requires a high level of creativity, analytical skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Develop and implement marketing strategies to enhance brand visibility and drive customer engagement

βœ… Collaborate with various departments to ensure alignment with overall business objectives

βœ… Analyze market trends and competitor activities to inform strategic planning

βœ… Monitor and report on marketing campaign performance using relevant metrics

ASSUMPTION: This role may require occasional work outside of standard business hours to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on strategic planning

Required Skills:

  • Proven experience in strategic marketing planning
  • Excellent communication and analytical skills
  • Strong project management skills
  • Familiarity with marketing analytics tools

Preferred Skills:

  • Experience with marketing automation tools
  • Fluency in Spanish (or other languages)

ASSUMPTION: Candidates with experience in the software industry may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for mid-level marketing roles in Atlanta)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Flexible work schedule

Working Hours: 24 hours per week, with the flexibility to work remotely one day per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development

Company Size: 51-200 employees (Small to mid-sized company, offering a more intimate work environment with opportunities for growth)

Founded: 2015 (Relatively young company with a modern approach to software testing)

Company Description:

  • Cypress is a quality testing platform that brings together the open-source Cypress App tool and the Cypress Cloud platform
  • Focuses on catching regressions early and before code hits production to maximize the ROI of test creation and maintenance
  • Supports the entire testing lifecycle, helping deliver high-quality code swiftly to customers

Company Specialties:

  • Unit Testing
  • Integration Testing
  • Behavior Driven Testing
  • JavaScript Testing
  • Test Driven Development
  • Automated Tests
  • Cross Browser Testing
  • Continuous Integration
  • End to End Testing

Company Website: http://www.cypress.io/

ASSUMPTION: As a smaller company, Internal Cypress Automated Testing Co may offer more opportunities for career growth and direct impact on the company's success.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Part-time, with the flexibility to work remotely one day per week

Growth Opportunities:

  • Potential for full-time employment or advancement to a senior marketing role
  • Opportunities to work on diverse projects and gain experience in various aspects of marketing
  • Chance to contribute to the growth of a relatively young and dynamic company

ASSUMPTION: This role may require occasional overtime to meet project deadlines, but the company offers a flexible work schedule to balance work-life demands.

🌍 Location & Work Environment

Office Type: On-site (Atlanta, Georgia)

Office Location(s): Atlanta, Georgia (30303)

Geographic Context:

  • Atlanta offers a vibrant cultural scene, with numerous museums, theaters, and music venues
  • The city is also home to a diverse range of restaurants and parks, providing ample opportunities for leisure activities
  • Atlanta has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: 24 hours per week, with the flexibility to work remotely one day per week

ASSUMPTION: The flexible work arrangement allows for a better work-life balance, but may require occasional overtime to meet project deadlines.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess communication skills and cultural fit
  • In-depth behavioral interview to discuss past experiences and problem-solving skills
  • Final interview with the CMO to discuss long-term career goals and alignment with company objectives

Key Assessment Areas:

  • Strategic thinking and planning skills
  • Communication and presentation skills
  • Analytical and problem-solving skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume to highlight your strategic planning experience and relevant marketing skills
  • Prepare examples of marketing campaigns you've developed and their outcomes
  • Demonstrate your understanding of the software testing industry and Cypress's unique value proposition

ATS Keywords: Marketing strategy, strategic planning, brand visibility, customer engagement, cross-functional collaboration, marketing analytics

ASSUMPTION: As a smaller company, the interview process may be more personalized and focused on finding the best cultural fit for the team.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Marketing analytics tools (e.g., Google Analytics, Mixpanel)
  • Project management tools (e.g., Asana, Trello)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with marketing automation and analytics tools is preferred, but not required. The company may provide training to the right candidate.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-focused
  • Innovative
  • Collaborative
  • Accountable

Work Style:

  • Results-driven
  • Adaptable and flexible
  • Strong communicator and team player
  • Proactive and self-motivated

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a proven track record of driving results through strategic planning?

ASSUMPTION: As a smaller company, Internal Cypress Automated Testing Co places a strong emphasis on cultural fit and values-driven decision-making.

⚠️ Potential Challenges

  • Occasional overtime may be required to meet project deadlines
  • The role may involve working with technical teams, requiring a basic understanding of software testing concepts
  • As a part-time role, there may be limited opportunities for career advancement within the company
  • The Atlanta area can experience heavy traffic congestion, which may impact commuting times

ASSUMPTION: The company offers a flexible work schedule and remote work options to help mitigate the challenges associated with this role.

πŸ“ˆ Similar Roles Comparison

  • Unlike full-time marketing roles, this part-time position may offer more flexibility for personal or family commitments
  • However, part-time employment may limit access to certain benefits and career advancement opportunities
  • In the software testing industry, marketing roles often require a strong understanding of technical concepts, setting this role apart from marketing positions in other industries

ASSUMPTION: Candidates should carefully consider the trade-offs between the flexibility of part-time employment and the potential limitations in career growth and benefits.

πŸ“ Sample Projects

  • Developing a marketing campaign to launch a new software testing tool
  • Analyzing market trends to inform strategic planning for the upcoming fiscal year
  • Collaborating with the product team to create targeted content for specific customer segments

ASSUMPTION: The specific projects assigned to this role may vary depending on the company's current priorities and marketing objectives.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other departments, such as product and sales?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for part-time employees?
  • What are the most challenging aspects of this role, and how have previous incumbents addressed them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your strategic planning experience and relevant marketing skills
  • Prepare a cover letter explaining your interest in the role and how your background aligns with the company's mission and values
  • Prepare examples of marketing campaigns you've developed and their outcomes
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.