Classics Product Marketing Intern

📌 Core Information

🔹 Job Title: Classics Product Marketing Intern

🔹 Company: Reebok International, Ltd

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Remote

🔹 Category: 📦 Product Marketing, 👔 Marketing Internships & Entry-Level

🔹 Date Posted: Fri Mar 28 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Assist with the product creation lifecycle
• Participate in market and trend analysis
• Facilitate consumer insights discussions
• Support coordination of key milestones

ASSUMPTION: The intern will focus on both creative tasks related to product development and administrative tasks such as organizing samples and setting up showrooms.

📋 Key Responsibilities

✅ Conduct research on target consumers, key competitors, and market trends

✅ Assist in showroom setup for meetings and pre-lines

✅ Track, document, and organize seasonal samples

✅ Collaborate with overseas product creation and operating partners

✅ Participate in seasonal product review sessions and strategy meetings

ASSUMPTION: Interns will be expected to manage both daily operational tasks and ad-hoc projects related to product marketing and storytelling.

🎯 Required Qualifications

Education: Currently enrolled in an undergraduate program in Business Management, Finance, Supply Chain, Product Creation, or a related field

Experience: No prior experience required, internship targeted at students with anticipated graduation in Winter 2025 or Spring 2026

Required Skills:

• Strong interest in Sport or Lifestyle & Fashion
• Ability to handle high-volume work and prioritize tasks
• Excellent communication and organizational skills
• Proficiency in Microsoft Word, PowerPoint, Excel

Preferred Skills:

• Great collaboration skills and ability to work as a self-starter
• Attention to detail in managing multiple systems

ASSUMPTION: There is a high emphasis on multitasking abilities and a passion for the industry to support various ongoing projects.

💰 Compensation & Benefits

Salary Range: Not specified, but industry standards suggest compensation for internships could be hourly or a stipend

Benefits:

• Professional development through Intern Orientation and Speaker Series
• Networking opportunities with business leadership
• Engagement in social activities and mentorship support

Working Hours: 40 hours per week, with a requirement to be onsite in Boston HQ three days a week (Tuesday to Thursday)

ASSUMPTION: Compensation details are not provided and should be clarified during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing with a focus on consumer goods and sporting goods

Company Size: 1,001-5,000 employees, indicating a well-established medium-sized organization with broad opportunities for networking and learning

Founded: 1895, reflecting a long-standing presence in the market

Company Description:

• American-inspired global brand
• Deep fitness heritage focused on designing top-tier gear for fitness athletes
• Mission-driven to inspire physical, mental, and social excellence

Company Specialties:

• Consumer goods
• Wholesale and retail operations
• Sporting goods

Company Website: http://www.reebok.com/

ASSUMPTION: The company's values are inherent in its long history and focus on fitness, likely fostering a culture of health and well-being within the workplace.

📊 Role Analysis

Career Level: Internship level, providing entry-level exposure to product marketing in a dynamic industry

Reporting Structure: Likely reports to the Product Marketing team, with exposure to various related departments such as Design and Sales

Work Arrangement: Hybrid, requiring both remote and in-office work

Growth Opportunities:

• Potential to gain hands-on experience in GTM activities
• Exposure to trend analysis and category strategy development
• Opportunities to network with a cross-functional team

ASSUMPTION: This role is specially designed to provide comprehensive learning experiences across product marketing processes.

🌍 Location & Work Environment

Office Type: Modern office in a creative and fast-paced environment

Office Location(s): 25 Drydock Ave, Boston, MA 02210, US

Geographic Context:

• Located in the bustling industry and educational hub of Boston
• Surrounded by a vibrant community with a strong sneaker culture
• Easily accessible by public transportation

Work Schedule: Standard full-time working hours with potential for occasional extended hours during launch phases

ASSUMPTION: The hybrid model supports both flexibility and team collaboration effectively, critical for roles in creative industries.

💼 Interview & Application Insights

Typical Process:

• Initial online application submission
• Phone or virtual interview with HR
• Technical or task-based assessment to gauge relevant skills

Key Assessment Areas:

• Interest and passion for the industry
• Ability to multitask and handle project management
• Communication and collaboration skills

Application Tips:

• Highlight any relevant coursework or projects related to marketing or product creation
• Demonstrate a deep interest in fashion and lifestyle trends
• Prepare examples of past teamwork and initiative

ATS Keywords: Product marketing, marketplace analysis, consumer insights, fashion trends, Microsoft Office

ASSUMPTION: The hiring process is structured to identify candidates who are proactive, enthusiastic learners passionate about product marketing.

🛠️ Tools & Technologies

• Microsoft Word, PowerPoint, Excel
• Product development and inventory management systems
• Market analysis tools

ASSUMPTION: Continuous familiarity with product development tools and MS Office is critical for success, as indicated by the main responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Commitment to fitness and well-being
• Fostering a spirit of innovation and creativity
• Emphasis on teamwork and community impact

Work Style:

• Collaborative and open-minded
• Proactive in seeking and giving feedback
• Driven to achieve both individual and team goals

Self-Assessment Questions:

• Do you have a proven interest in sport and lifestyle industries?
• Are you comfortable in dynamic and fast-paced environments?
• Can you balance multiple priorities effectively?

ASSUMPTION: Candidates who match Reebok’s cultural values will likely thrive in collaborative and ideation-based work environments.

⚠️ Potential Challenges

• Balancing multiple projects with tight deadlines
• Navigating between creative and operational tasks
• Quickly adapting to industry trends and company strategies
• Managing logistics of physical and remote work setup

ASSUMPTION: The role's diverse task nature will require adaptability and resilience, key for succeeding in a competitive market environment.

📈 Similar Roles Comparison

• May require more diverse competencies compared to traditional internships
• Offers a more strategic learning experience than administrative-focused internships
• Provides brand-specific insights into consumer goods marketing

ASSUMPTION: This internship offers deeper engagement in strategic processes than standard internships, suiting those passionate about learning at corporate levels.

📝 Sample Projects

• Develop a strategy for a seasonal product launch
• Participate in a competitive analysis project
• Support a category strategy development initiative

ASSUMPTION: Intern projects are designed to provide holistic learning from conceptual ideas to execution.

❓ Key Questions to Ask During Interview

• What are the specific goals expected of an intern in this position?
• Can you provide examples of successful past projects led by interns?
• How will my performance be evaluated throughout the internship?
• What opportunities exist for interns to transition into full-time roles?
• How does Reebok support learning and growth within the internship program?

ASSUMPTION: Reinforcing an understanding of the intern's role and contribution within the team structure will be pivotal in the interview.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experiences and passion for the industry
• Prepare a cover letter detailing your interest and how it aligns with Reebok’s mission
• Expect further instructions for completing any additional assessments
• Monitor your email for interview scheduling information

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.