📌 Core Information
🔹 Job Title: Cluster Marketing & PR Manager (MARCOM)
🔹 Company: AccorHotel
🔹 Location: Pullman Maamutaa & Mercure Kooddoo, Gaafu Alifu, Maldives
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual marketing and communication plans
- Managing brand positioning and ensuring consistency across channels
- Collaborating with internal teams and external agencies for campaign creation and execution
- Building and maintaining relationships with media outlets, journalists, and industry influencers
- Overseeing the creation of promotional and marketing materials, including digital content
- Managing company website, social media platforms, and email marketing strategies
- Analyzing online engagement and campaign performance metrics to drive improvements
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and execute the annual marketing and communication plan in line with organizational objectives
✅ Manage the brand positioning and ensure consistency across all channels
✅ Collaborate with internal teams and external agencies for campaign creation and execution
✅ Build and maintain relationships with media outlets, journalists, and industry influencers
✅ Draft and distribute press releases, media kits, and manage PR events
✅ Act as a company spokesperson when necessary
✅ Oversee the creation of promotional and marketing materials, including digital content, brochures, presentations, and newsletters
✅ Ensure messaging aligns with brand voice and business goals
✅ Manage company website, social media platforms, and email marketing strategies
✅ Monitor and analyze online engagement and campaign performance metrics
✅ Coordinate logistics, promotional activities, and post-event analysis
✅ Conduct competitor analysis, market research, and audience profiling to identify trends and opportunities
✅ Recommend and implement improvements based on insights
✅ Prepare and manage the marketing and PR budget, ensuring cost-effectiveness and ROI tracking
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive marketing and PR efforts that support business goals.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Public Relations, or related field
Experience: 3+ years of experience in a marketing and communications role, preferably in the Hospitality Industry
Required Skills:
- Strong knowledge of digital marketing, media relations, and brand management
- Excellent writing, editing, and verbal communication skills
- Experience managing marketing budgets and agencies/vendors
- Proficiency with marketing automation tools, CMS platforms, and social media management
Preferred Skills:
- Fluency in multiple languages
- Experience working in a resort or hotel environment
ASSUMPTION: Candidates with experience in the hospitality industry and proficiency in multiple languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between $50,000 and $70,000 per year, depending on experience and qualifications. This estimate is based on industry standards for marketing and communications managers in the hospitality industry in the Maldives.
Benefits:
- Employee benefit card offering discounted rates in Accor Hotels Worldwide
- Develop your talent through learning programs by Academy Accor
- Opportunity to grow within your property and across the world!
- Ability to contribute to local community and make a difference through our Corporate Social Responsibility activities.
Working Hours: Full-time position with standard working hours, including evenings and weekends as needed to support events and campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services across the globe.
Company Size: AccorHotel is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.
Founded: AccorHotel was founded in 1967 and has since grown into a leading hospitality company with a presence in over 100 countries.
Company Description:
- AccorHotel is a global leader in the hospitality industry, offering a wide range of hotel brands and services to meet the needs of all types of travelers
- The company is committed to sustainability and responsible tourism, with initiatives aimed at reducing its environmental impact and supporting local communities
- AccorHotel fosters a culture of innovation and continuous improvement, encouraging employees to challenge the status quo and drive change
Company Specialties:
- Hotel operations and management
- Food and beverage services
- Loyalty programs and customer relationships
- Sustainable tourism and corporate social responsibility
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the hospitality industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Area Director of Marketing and Communications.
Reporting Structure: The Cluster Marketing & PR Manager (MARCOM) will oversee a team of marketing and communications professionals responsible for executing marketing and PR initiatives across multiple properties within the cluster.
Work Arrangement: This is an on-site, full-time position with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a regional or global marketing role within AccorHotel
- Expansion into other areas of the business, such as hotel management or revenue management
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers opportunities for career growth and development within AccorHotel's extensive global network and diverse portfolio of brands.
🌍 Location & Work Environment
Office Type: The primary office for this role is located on-site at the Pullman Maamutaa & Mercure Kooddoo resort in the Maldives.
Office Location(s): Pullman Maamutaa & Mercure Kooddoo, Gaafu Alifu, Maldives
Geographic Context:
- The Maldives is an archipelagic nation in the Indian Ocean, known for its white-sand beaches, blue lagoons, and extensive reefs
- The resort is located in the southern Gaafu Alifu Atoll, offering a tropical island setting with easy access to water-based activities and local cultural experiences
- The Maldives has a tropical monsoon climate, with warm temperatures year-round and distinct wet and dry seasons
Work Schedule: The work schedule for this role is typically Monday to Friday, with additional hours required to support events and campaigns as needed. The role may also involve occasional weekend work and on-call responsibilities.
ASSUMPTION: The tropical island setting of the Maldives offers a unique work environment, with the potential for a high quality of life and access to water-based leisure activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the Area Director of Marketing and Communications
- In-person interview at the resort with the Area Director and other key stakeholders
- Background check and reference verification
Key Assessment Areas:
- Strategic thinking and planning skills
- Creativity and innovation in marketing and PR campaigns
- Communication and interpersonal skills, both written and verbal
- Budget management and financial acumen
Application Tips:
- Highlight relevant experience in marketing and communications, with a focus on the hospitality industry
- Demonstrate strong analytical and problem-solving skills, with examples of how you have used data to inform decision-making
- Showcase your ability to work effectively with diverse teams and stakeholders, with examples of successful collaborations
ATS Keywords: Marketing, PR, Brand Management, Campaign Management, Digital Marketing, Social Media, Event Coordination, Budget Management, Writing, Editing, Communication, Marketing Automation, CMS Platforms, Hospitality Industry
ASSUMPTION: AccorHotel's application process is designed to assess candidates' skills and experience in marketing and communications, with a focus on the hospitality industry and the specific needs of the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CMS platforms (e.g., WordPress, Drupal)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Budget management tools (e.g., Microsoft Excel, Google Sheets)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on AccorHotel's internal systems and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Spirit of Conquest
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, with the ability to work in a dynamic and changing environment
- Results-driven and focused on achieving business objectives
Self-Assessment Questions:
- How do you align with AccorHotel's core values, particularly 'Respect' and 'Integrity'?
- How comfortable are you working in a multicultural and diverse team environment?
- How do you approach balancing the need for creativity and innovation with the requirement to meet business objectives and stay within budget?
ASSUMPTION: AccorHotel values candidates who demonstrate a strong fit with the company's core values and a willingness to work collaboratively and adaptably in a diverse team environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Working in a remote location with limited resources, necessitating creativity and adaptability in problem-solving
- Navigating a large and complex organization, with the need to build and maintain relationships with various stakeholders
- Adapting to a tropical island work environment, with unique cultural and logistical considerations
ASSUMPTION: The unique challenges of this role require candidates with strong organizational skills, adaptability, and the ability to thrive in a dynamic and changing environment.
📈 Similar Roles Comparison
- Unlike traditional marketing and communications roles, this position requires a strong understanding of the hospitality industry and the unique challenges and opportunities it presents
- AccorHotel's global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the hospitality industry
- This role offers the potential for a high quality of life and access to water-based leisure activities in a tropical island setting
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing and communications positions in other industries or organizations.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new resort or hotel within the cluster
- Managing a crisis communication plan in response to a natural disaster or other unexpected event
- Conducting market research and audience profiling to inform the development of a new marketing strategy for the cluster
ASSUMPTION: The specific projects required for this role may vary depending on the needs of the cluster and the priorities of the Area Director of Marketing and Communications.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing and communications strategy for AccorHotel in the region?
- What opportunities are there for professional development and growth within the company?
- How does AccorHotel support its employees in balancing work and personal life, particularly in a remote location?
- What are the key challenges facing the hospitality industry in the Maldives, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the organization's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/AccorHotel/744000059618021-cluster-marketing-pr-manager-marcom-
- Tailor your resume and cover letter to highlight your relevant experience in marketing and communications, with a focus on the hospitality industry
- Prepare examples of your past marketing and PR campaigns, with an emphasis on their strategic planning, creative execution, and analytical evaluation
- Follow up with the Area Director of Marketing and Communications one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
