📌 Core Information
🔹 Job Title: Coca-Cola Ignite Intern, Marketing
🔹 Company: The Coca-Cola Company
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-Time, Intern
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gain hands-on experience and develop critical skills in marketing
- Work on complex projects with real business impact
- Accelerate career growth within Coca-Cola's global networked organization
- Network with leaders and colleagues, learning from their expertise
- Represent Coca-Cola as a campus ambassador and contribute to meaningful initiatives
ASSUMPTION: This internship is designed to provide a comprehensive introduction to the marketing field, offering a mix of theoretical learning and practical application.
📋 Key Responsibilities
✅ Support the development and execution of 360-degree marketing campaigns
✅ Conduct consumer and market research to uncover insights
✅ Collaborate with cross-functional teams to align marketing strategies with business objectives
✅ Monitor and evaluate the effectiveness of marketing initiatives and campaigns
✅ Manage social media and digital marketing channels to foster engagement and drive brand awareness
✅ Assist in coordinating product launches, events, and sponsorships to enhance brand visibility
ASSUMPTION: The responsibilities listed are typical for an entry-level marketing intern role and may vary depending on the specific needs of the team and the projects assigned.
🎯 Required Qualifications
Education: Pursuing a bachelor's or master's degree
Experience: No prior experience required
Required Skills:
- Fluency in Italian and English
- Knowledge in marketing principles, creativity, digital marketing, social media, market research, and data analysis
- Strong in Powerpoint and Excel
Preferred Skills:
- Previous experience in marketing or a related field
- Strong analytical skills
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have strong communication skills, both written and verbal, in English.
💰 Compensation & Benefits
Salary Range: €1,500 - €2,000 per month (based on industry standards for entry-level marketing internships in Milan)
Benefits:
- Internship allowance to recognize hard work and dedication
- Opportunity to gain valuable work experience in a global company
Working Hours: 37.5 hours/week
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Milan. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on beverages.
Company Size: The Coca-Cola Company has over 10,000 employees globally, providing a large and diverse work environment.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into one of the most globally-recognized brands in the world.
Company Description:
- The Coca-Cola Company offers a portfolio of over 200 beverages, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, and fairlife.
- The company is committed to bringing about real change, innovating its portfolio, working with global partners to transform its business, and providing jobs and opportunities to local economies.
- The Coca-Cola Company is a public company headquartered in Atlanta, GA, with a strong global presence.
Company Specialties:
Company Website: http://www.coca-colacompany.com
ASSUMPTION: The company's focus on innovation, sustainability, and community engagement creates an environment that encourages growth and learning.
📊 Role Analysis
Career Level: This role is an entry-level position, suitable for students or recent graduates seeking to gain experience in marketing.
Reporting Structure: The intern will report directly to the Marketing Manager or a designated supervisor within the Marketing department.
Work Arrangement: This is an on-site role, with a commitment of 37.5 hours/week for a 12-month internship starting October 1st, 2025.
Growth Opportunities:
- Gain valuable work experience in a global company
- Network with leaders and colleagues, learning from their expertise
- Potential full-time employment opportunities upon completion of the internship
ASSUMPTION: While not explicitly stated, it is assumed that the internship may lead to full-time employment opportunities based on the intern's performance and the company's needs.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's Milan office is a corporate environment, with a focus on collaboration and innovation.
Office Location(s): Milan, Lombardy, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic, financial, and cultural hub
- The city is known for its fashion, design, and finance industries, providing a dynamic and vibrant work environment
- Milan has a Mediterranean climate, with mild winters and warm summers
Work Schedule: The work schedule is Monday to Friday, with flexible hours based on project needs and team collaboration.
ASSUMPTION: The Milan office offers a diverse and multicultural work environment, with opportunities to collaborate with colleagues from various backgrounds and departments.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager or a member of the marketing team
- Background check and onboarding for successful candidates
Key Assessment Areas:
- Communication skills, both written and verbal
- Cultural fit and alignment with the company's values
- Problem-solving skills and the ability to work independently
- Knowledge of marketing principles and digital marketing channels
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for Coca-Cola and its brands in your application materials
- Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview
ATS Keywords: Marketing, Intern, Coca-Cola, Campaign, Consumer Research, Digital Marketing, Social Media, Brand Awareness, Product Launch, Events, Sponsorships, Powerpoint, Excel
ASSUMPTION: The interview process may vary depending on the specific needs of the team and the number of applicants.
🛠️ Tools & Technologies
- Microsoft Office Suite (Powerpoint, Excel)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Marketo)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects assigned and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Leadership: Inspire and empower others to achieve excellence
- Collaboration: Work together to achieve common goals and drive results
- Innovation: Embrace change and continuously improve
- Integrity: Act with honesty and integrity in all aspects of our business
- Quality: Deliver high-quality products and services that meet or exceed customer expectations
Work Style:
- Dynamic and fast-paced work environment
- Opportunities for collaboration and teamwork
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you align with Coca-Cola's values and work style?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have strong communication skills and the ability to work independently?
ASSUMPTION: The company values and work style are designed to foster a collaborative and innovative work environment, encouraging employees to grow both personally and professionally.
⚠️ Potential Challenges
- The internship may require working on weekends or evenings to support events and sponsorships
- The role may involve managing multiple projects and deadlines simultaneously
- The internship is for a 12-month duration, which may be challenging for some candidates
- The role may require travel within Italy and potentially internationally
ASSUMPTION: While the internship offers valuable experience and growth opportunities, it also presents challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- This role is an entry-level marketing internship, focusing on gaining hands-on experience and developing critical skills
- Similar roles may be found in other industries, such as advertising, public relations, or communications
- Career paths for marketing professionals may include roles such as Marketing Coordinator, Marketing Manager, or Brand Manager
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the industry and the company's size and structure.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Conducting market research to identify consumer preferences and trends in the Italian beverage market
- Assisting in the coordination of a corporate event, such as a product launch or sponsorship activation
ASSUMPTION: The specific projects assigned may vary depending on the team's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into the overall marketing strategy for the Italian market?
- What opportunities are there for professional growth and development within the company?
- How does the team collaborate and support each other to achieve common goals?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.coca-colacompany.com/careers
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview
- Follow up with the hiring manager or a member of the marketing team within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
