📌 Core Information
🔹 Job Title: Cold Email Marketing Specialist
🔹 Company: Phoenix Support Services
🔹 Location: Baguio City, Philippines
🔹 Job Type: Remote (Full-Time)
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- End-to-end cold email campaign management using Instantly.ai
- List building, sequence creation, and performance analysis
- Supporting the CEO with various tasks
- Achieving high reply rates and quality conversations
ASSUMPTION: This role requires a strong understanding of cold email marketing and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Campaign Strategy & Setup: Develop targeted prospect lists, configure Instantly.ai campaigns, and set up domain warm-up, sending schedules, and authentication.
✅ Copywriting & Sequence Design: Craft persuasive email copy and subject lines, and build multi-step, personalized outreach sequences with clear CTAs.
✅ Deliverability & Optimization: Monitor deliverability metrics, adjust settings for optimal inbox placement, and A/B test subject lines, messaging, and send times.
✅ Reporting & Analysis: Track key KPIs, present actionable insights, and integrate campaign data with CRM and sales tools.
✅ Collaboration & Scaling: Work closely with sales, SDRs, and content teams, document best practices, and scale successful templates and sequences.
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple tasks and projects simultaneously.
🎯 Required Qualifications
Education: Not specified
Experience: 2+ years of hands-on experience running cold email campaigns in Instantly.ai (or equivalent high-deliverability platform)
Required Skills:
- Proven track record of achieving ≥20% reply rates in B2B outreach
- Strong understanding of email deliverability, infrastructure best practices, and ISP feedback loops
- Excellent English copywriting skills with the ability to personalize at scale
- Data-driven mindset: proficient in analyzing campaign metrics and optimizing accordingly
- Familiarity with CRM integration (e.g., Salesforce, HubSpot) and basic marketing automation
Preferred Skills:
- Experience with additional outreach platforms (e.g., Lemlist, Mailshake)
- Basic HTML/CSS skills for email template customization
- Knowledge of GDPR/CCPA compliance for cold outreach
- Graphic design or video-editing skills for multimedia outreach
ASSUMPTION: While a college degree is not explicitly required, a relevant background in marketing, communications, or a related field is likely beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is PHP 40,000 - PHP 60,000 per month (approximately USD 700 - USD 1,100).
Benefits:
- Career development through free access to various training courses
- Remote work setup with flexible working hours
- Annual performance appraisals, birthday cakes, and anniversary bonuses
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Philippines. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Phoenix Support Services is part of the advertising services industry, focusing on remote work, online jobs, digital marketing, SEO, content writing, and website development.
Company Size: With 11-50 employees, Phoenix Support Services offers a mid-sized company environment, providing opportunities for growth and collaboration.
Founded: Established in 2019, Phoenix Support Services has been operating for around 6 years, indicating a level of stability and experience in the market.
Company Description:
- Phoenix Support Services is the in-house support center of Advanced Digital Media Services, a full-service digital marketing company in the US.
- The company encourages a healthy work-life balance through a remote work setup and provides limitless opportunities for career advancement.
- Phoenix Support Services is committed to giving back to the community by supporting the Sisters of Mary School through donations from the company's earnings.
Company Specialties:
- Remote Work
- Online Job
- Digital Marketing
- SEO
- Content Writing
- Website Development
Company Website: phoenixsupportservices.net
ASSUMPTION: Phoenix Support Services' focus on remote work and giving back to the community may appeal to candidates who value work-life balance and social responsibility.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in cold email marketing or a related field.
Reporting Structure: The Cold Email Marketing Specialist will report directly to the CEO and collaborate with sales, SDRs, and content teams.
Work Arrangement: This is a remote, full-time position with flexible working hours.
Growth Opportunities:
- Expanding responsibilities based on performance and company growth
- Potential career advancement in marketing or related fields
- Opportunities to learn and develop new skills through access to various training courses
ASSUMPTION: Given the company's size and focus on employee development, there may be opportunities for career growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Baguio City, Philippines
Geographic Context:
- Baguio City is located in the Philippines' Cordillera Administrative Region, known for its cool climate and scenic views.
- The city offers a lower cost of living compared to major metropolitan areas in the Philippines.
- Baguio City is accessible by air, land, and public transportation, making it easy for remote workers to commute or relocate if needed.
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance.
ASSUMPTION: The remote work environment and flexible scheduling may appeal to candidates who value work-life balance and the ability to work from home.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Initial screening and review of applications
- Video interview with the hiring manager or HR representative
- Technical assessment or case study presentation (if applicable)
- Final interview with the CEO or relevant stakeholders
Key Assessment Areas:
- Cold email marketing skills and experience
- Data-driven mindset and analytical skills
- Copywriting and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a 1-2 minute video introduction about yourself, addressing the required questions
- Research the company and its mission to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Cold Email Marketing, Instantly.ai, List Building, Sequence Creation, Deliverability, Optimization, Performance Analysis, CRM Integration, Data-Driven, Personalization, Techno-graphics, Firmographics, Intent Data, HTML, CSS, Graphic Design, Video Editing
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs. It is essential to monitor the job posting and follow any updates or additional instructions provided.
🛠️ Tools & Technologies
- Instantly.ai
- CRM tools (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- #PuttingPeopleFirst
- Remote-First Culture
- Continuous Learning and Improvement
- Giving Back to the Community
Work Style:
- Self-motivated and results-driven
- Strong communication and collaboration skills
- Adaptable and comfortable working remotely
- Committed to the company's mission and values
Self-Assessment Questions:
- How do you align with Phoenix Support Services' value of #PuttingPeopleFirst in your daily work?
- Describe a time when you had to adapt to a new remote work environment, and how did you ensure your success?
- How do you balance your work-life balance while maintaining high productivity in a remote work setting?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style are more likely to be successful in this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously
- Adapting to a remote work environment and maintaining productivity
- Meeting high reply rates and quality conversation targets
- Keeping up with industry trends and best practices in cold email marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on cold email marketing and data-driven decision-making
- In the digital marketing industry, this role is unique in its focus on cold email outreach and support for the CEO
- Career progression may involve moving into more senior marketing roles or specializing in cold email marketing
ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall professional development plan.
📝 Sample Projects
- Developing a targeted prospect list for a specific vertical or industry
- Creating a multi-step, personalized outreach sequence with clear CTAs and A/B testing subject lines
- Analyzing campaign performance data and presenting actionable insights to optimize future campaigns
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work involved.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for cold email campaigns and how my role would fit into that process?
- How does the company support the growth and development of its employees in this role?
- What are the most significant challenges facing the cold email marketing team, and how can this role help address them?
- How does the company measure the success of its cold email marketing efforts, and what KPIs are most important for this role?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates a candidate's interest in the role and commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a 1-2 minute video introduction about yourself, addressing the required questions
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
