Communications Manager

📌 Core Information

🔹 Job Title: Communications Manager

🔹 Company: Marabu Airlines

🔹 Location: Tallinn, Estonia

🔹 Job Type: Full-time

🔹 Category: Communications & Public Relations

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Tallinn, Estonia)

🚀 Job Overview

Key aspects of this role include:

• Leading and strengthening internal and external communications for a growing airline
• Supporting company culture and strategic clarity across remote operations
• Driving employee engagement and supporting leadership communication
• Acting as the internal lead for external communications, collaborating with PR partners in the German market

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams in a dynamic, international environment.

📋 Key Responsibilities

✅ Develop and implement an internal communication strategy aligned with company objectives and leadership priorities

✅ Advise the board and leadership team on communication support for key business topics and employee sentiment

✅ Ensure timely, clear, and consistent messaging across all internal channels

✅ Monitor employee feedback and overall organizational tone to guide leadership decisions

✅ Act as the primary liaison between internal stakeholders and external communications teams, particularly for the German market

✅ Prepare internal communications, leadership messages, company announcements, and crisis response materials as needed

✅ Support change management initiatives by ensuring employees are informed and engaged during transitions or organizational changes

✅ Coordinate and manage internal communication tools

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Degree in Communications, Public Relations, Journalism, or a related field

Experience: 3+ years of experience in internal or corporate communications, preferably in a multinational or aviation-related environment

Required Skills:

• Excellent writing, editing, and verbal communication skills in English (German is a strong asset)
• Strong interpersonal skills with the ability to work cross-functionally and influence senior stakeholders
• Proven ability to manage sensitive communications and support leadership during times of change

Preferred Skills:

• Experience with crisis communications and change management communications
• Understanding of the aviation industry and remote team dynamics

ASSUMPTION: Candidates with a strong background in internal communications and a proven track record of supporting leadership through change will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level communications roles in Estonia)

Benefits:

• Additional 7 days of vacation per year
• Stebby allowance
• Staff discounted flight tickets (myID travel)
• Development and career opportunities
• Flexible working environment
• Opportunity to work with a dynamic and multicultural industry-leading team
• A modern office in Ülemiste, filled with exciting office events

Working Hours: Full-time (40 hours/week) with flexible working hours and a hybrid work arrangement (2-3 days on-site)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level communications roles in Estonia. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marabu Airlines operates in the competitive and dynamic aviation industry, focusing on leisure travel to popular Mediterranean, Red Sea, and Canary Island destinations.

Company Size: Marabu Airlines has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and impact.

Founded: Marabu Airlines was founded in 2022, making it a young and innovative startup airline with a modern fleet of Airbus A320neo aircraft.

Company Description:

• Marabu Airlines is an innovative startup airline with bases in Germany and corporate headquarters in Tallinn, Estonia.
• The company offers exceptional travel experiences to popular destinations across the Mediterranean, the Red Sea, the Canary Islands, Portugal, and soon, Antalya, Turkey.
• Marabu Airlines is committed to efficiency and sustainability, with a fleet of cutting-edge Airbus A320neo aircraft.

Company Specialties:

• Leisure travel
• Mediterranean and Red Sea destinations
• Sustainable and efficient aviation practices

Company Website: flymarabu.com

ASSUMPTION: Marabu Airlines' young and innovative nature offers applicants the opportunity to grow with the company and have a significant impact on its success.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Communications Manager will report directly to the Chief Operating Officer (COO) and work closely with the leadership team, external communications partners, and internal stakeholders.

Work Arrangement: Hybrid (2-3 days on-site at the Ülemiste office, with the rest of the week working remotely)

Growth Opportunities:

• As Marabu Airlines continues to grow, there will be opportunities for the Communications Manager to take on additional responsibilities or move into a more senior role.
• The company's focus on employee development and career growth provides opportunities for learning and advancement.

ASSUMPTION: This role offers a unique opportunity for mid-level communications professionals to grow with a young and innovative airline, gaining valuable experience and contributing to its success.

🌍 Location & Work Environment

Office Type: Modern office in Ülemiste, Tallinn, Estonia

Office Location(s): Ülemiste, Tallinn, Estonia

Geographic Context:

• Tallinn, the capital of Estonia, is known for its vibrant culture, historic old town, and modern infrastructure.
• Estonia offers a high quality of life, with a strong focus on technology, innovation, and sustainability.
• The Ülemiste district is a thriving business hub with easy access to public transportation and amenities.

Work Schedule: Full-time (40 hours/week) with flexible working hours and a hybrid work arrangement (2-3 days on-site)

ASSUMPTION: The modern office in Ülemiste and hybrid work arrangement provide a flexible and collaborative work environment that supports productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant stakeholders
• Background check and reference check (if applicable)
• Job offer

Key Assessment Areas:

• Communication skills (written and verbal)
• Strategic thinking and planning
• Stakeholder management and influence
• Cultural fit and alignment with Marabu Airlines' values

Application Tips:

• Tailor your resume and cover letter to highlight your internal communications experience and relevant skills.
• Demonstrate your understanding of the aviation industry and Marabu Airlines' unique value proposition.
• Prepare examples of your communication work, focusing on strategy, execution, and results.
• Be ready to discuss your approach to change management and crisis communications.

ATS Keywords: Internal communications, change management, crisis communications, stakeholder engagement, employee engagement, leadership communication, aviation industry, multinational environment

ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, strategic thinking, and cultural fit, with a strong emphasis on internal communications experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite) for creating visual content (optional)

ASSUMPTION: The Communications Manager will use a combination of communication, collaboration, and project management tools to streamline their work and facilitate team communication.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Accountability and responsibility
• Sustainability and environmental awareness

Work Style:

• Adaptable and flexible
• Proactive and solution-oriented
• Collaborative and team-focused
• Results-driven and accountable
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in dynamic, international environments and enjoy working with diverse teams?
• Are you comfortable managing multiple priorities and balancing strategic planning with tactical execution?
• Do you share Marabu Airlines' commitment to customer-centricity, innovation, and sustainability?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Marabu Airlines' values and work style, with a passion for customer-centricity, innovation, and sustainability.

⚠️ Potential Challenges

• Managing communications for a growing, remote team with a diverse cultural background
• Balancing strategic planning with day-to-day tactical execution
• Adapting to the unique dynamics and regulations of the aviation industry
• Managing sensitive communications and supporting leadership during times of change

ASSUMPTION: The Communications Manager will need to be adaptable, proactive, and solution-oriented to overcome these challenges and contribute to Marabu Airlines' success.

📈 Similar Roles Comparison

• Unlike traditional corporate communications roles, this position focuses primarily on internal communications and employee engagement.
• While the role involves external communications, the primary focus is on strengthening Marabu Airlines' internal culture and strategic clarity.
• This role offers a unique opportunity to grow with a young, innovative airline and have a significant impact on its success.

ASSUMPTION: Candidates should be aware that this role is unique in its focus on internal communications and employee engagement within the aviation industry.

📝 Sample Projects

• Developing and implementing an internal communication strategy to support Marabu Airlines' expansion into new markets
• Managing employee communications during a merger or acquisition, ensuring a smooth transition and maintaining employee engagement
• Creating and executing a crisis communication plan to protect Marabu Airlines' reputation and ensure business continuity during unexpected events

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Communications Manager role, focusing on internal communications, change management, and crisis communications.

❓ Key Questions to Ask During Interview

• How does Marabu Airlines support the professional development and growth of its employees?
• What are the biggest challenges facing the internal communications function at Marabu Airlines, and how can this role address them?
• How does Marabu Airlines foster a strong company culture and maintain employee engagement in a remote work environment?
• What are the key priorities for the Communications Manager in the first 90 days, and how will success be measured?
• How does Marabu Airlines collaborate with external communications partners, and what role will the Communications Manager play in these relationships?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your internal communications experience and relevant skills
• Prepare examples of your communication work, focusing on strategy, execution, and results
• Be ready to discuss your approach to change management and crisis communications
• Follow up with Marabu Airlines one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.