📌 Core Information
🔹 Job Title: Communications Manager
🔹 Company: We Insure Group
🔹 Location: Austin, Texas (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Insurance
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Hybrid (5% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading and evolving internal and franchise communications strategy
- Collaborating with an external agency on social media and brand communications
- Ensuring alignment, clarity, and engagement across the company
- Supporting the company's mission and values through effective communication
ASSUMPTION: This role requires a strong communicator with experience in internal or corporate communications, preferably in a growth-stage or franchise-driven business.
📋 Key Responsibilities
✅ Internal and Franchise Communications (70%)
- Own and evolve the internal communication strategy
- Lead communication planning for organizational updates, initiatives, leadership messaging, and change management
- Develop tools, templates, and campaigns for effective and consistent communication
- Partner with HR, Franchise Operations, Sales, and Leadership to embed core values into ongoing communication
- Develop content for town halls, newsletters, intranet, video scripts, and executive communications
- Bring The We Way to life in everyday communications, reinforcing values and mission at every touchpoint
✅ External Communications (30%)
- Partner with an external agency to support brand visibility through social media, franchise marketing, and executive thought leadership
- Ensure consistency in brand voice and tone across internal and external platforms
- Support selecting PR and employer brand communications, including recruiting and culture storytelling
- Assist in crisis communication planning and execution when needed
ASSUMPTION: This role requires a balance between strategic planning and hands-on content creation, as well as the ability to work effectively with both internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field
Experience: 6+ years in communications, with a focus on internal, corporate, or employee communications
Required Skills:
- Excellent writing, editing, and storytelling skills
- Ability to communicate clearly across distributed, multi-function teams
- Strong project management skills and ability to juggle multiple initiatives
- Experience working independently and collaboratively in a fast-paced, ambiguous environment
- Comfortable working with or managing marketing/PR agencies
Preferred Skills:
- Experience in a growth-stage or franchise-driven business
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the insurance industry or a related field may have an advantage, but strong communication skills and a willingness to learn the industry are more important.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level communications role in Austin, TX)
Benefits:
- Medical, Dental, Vision, Life, and Pet Insurance
- Flexible Spending Account
- Competitive Salaries
- 401K Match
- Work-Life Balance: Personal Days, PTO Days, 12 Paid Holidays, Two Paid Days for Volunteer Service, Paid Parental Leave
- Short and Long-Term Disability
- Employee Support Programs, including Mental Health
- Tuition Reimbursement
- Matching Charitable Gift Program
- Lucrative Referral Program
Working Hours: Full-Time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level communications role in Austin, TX. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: Small (2-10 employees)
Founded: 2008 (as We Insure Agency)
Company Description:
- We Insure Group is an independent insurance agency focused on helping clients make the best insurance decisions at the most affordable rates.
- The company offers a wide range of insurance products, including property and casualty, life, health, and commercial insurance.
- We Insure Group is committed to creating an inclusive and accessible workplace for all candidates, including those with disabilities.
Company Specialties:
- Property and Casualty Insurance
- Life Insurance
- Health Insurance
- Commercial Insurance
Company Website: http://www.weinsureagency.com
ASSUMPTION: We Insure Group is a small, independent insurance agency with a focus on personalized protection and customer service. The company's small size allows for a more intimate and collaborative work environment.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: Reports directly to the Chief Marketing Officer or another senior leader within the company
Work Arrangement: Hybrid (5% travel)
Growth Opportunities:
- Potential advancement to a senior leadership role within the communications department
- Opportunities to expand the role's scope and responsibilities as the company grows
- Potential to transition to a fully remote work arrangement as the company becomes more comfortable with remote work
ASSUMPTION: This role offers opportunities for career growth and advancement within the company, as well as the potential to transition to a fully remote work arrangement as the company evolves.
🌍 Location & Work Environment
Office Type: Hybrid (5% travel)
Office Location(s): Austin, Texas
Geographic Context:
- Austin, Texas is known for its vibrant tech industry, live music scene, and outdoor activities
- The city offers a lower cost of living compared to other major Texas cities like Dallas and Houston
- Austin's central location makes it an ideal hub for travel and exploration
Work Schedule: Full-Time (40 hours per week)
ASSUMPTION: Austin, Texas offers a unique blend of urban and outdoor living, with a vibrant culture and a lower cost of living compared to other major Texas cities. The hybrid work arrangement allows for flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or other team members
- Background check and reference check
- Final interview with the Chief Marketing Officer or another senior leader
Key Assessment Areas:
- Communication skills, both written and verbal
- Project management skills and ability to juggle multiple initiatives
- Cultural fit and alignment with company values
- Problem-solving skills and ability to work independently
- Experience working with or managing marketing/PR agencies
Application Tips:
- Tailor your resume and cover letter to highlight your communication skills and relevant experience
- Prepare examples of your writing, editing, and storytelling skills to showcase during the interview
- Research the company and its values to demonstrate your cultural fit and alignment
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans
ATS Keywords: Communications, Internal Communications, Corporate Communications, Employee Communications, Brand Marketing, Social Media, Crisis Communication, Change Management, Content Development, Public Relations, Culture Building, Leadership Messaging, Operational Alignment
ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, cultural fit, and problem-solving abilities. Candidates should be prepared to provide examples of their work and to discuss their approach to communication challenges.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The tools and technologies required for this role are standard for communications professionals and can be learned or improved upon with experience and training.
👔 Cultural Fit Considerations
Company Values:
- We personalize protection at a price you can trust
- We hustle to find opportunity
- We care authentically
- We thrive in ambiguity
- We own our results
- We have fun along the way
- And—we’re just getting started
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple initiatives
Self-Assessment Questions:
- Do you align with the company's values, particularly the importance of personalization, authenticity, and results-driven work?
- Are you comfortable working in a fast-paced, ambiguous environment and thriving in ambiguity?
- Do you have a proven track record of successful communication campaigns and projects?
- Are you able to balance strategic planning with hands-on content creation?
- Can you effectively collaborate with both internal and external stakeholders?
ASSUMPTION: Candidates who align with the company's values and have a proven track record of successful communication campaigns and projects are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple initiatives and deadlines in a fast-paced, ambiguous environment
- Balancing strategic planning with hands-on content creation
- Collaborating effectively with both internal and external stakeholders
- Adapting to changes in the company's growth and direction
- Working remotely and maintaining productivity in a hybrid work arrangement
ASSUMPTION: The potential challenges of this role are inherent in its fast-paced, ambiguous environment and the need to balance strategic planning with hands-on content creation. Candidates should be comfortable working in a dynamic and evolving work environment.
📈 Similar Roles Comparison
- This role is similar to a Corporate Communications Manager or an Internal Communications Manager, but with a greater emphasis on external brand communications and collaboration with an external agency
- Unlike other communications roles, this position requires a balance between strategic planning and hands-on content creation, as well as the ability to work effectively with both internal and external stakeholders
- Career progression in this role may lead to a senior leadership position within the communications department or a similar role in a larger organization
ASSUMPTION: This role is unique in its blend of strategic planning, hands-on content creation, and collaboration with both internal and external stakeholders. Candidates should have experience in a similar role or be able to demonstrate transferable skills from a related field.
📝 Sample Projects
- Developing and executing a comprehensive internal communications plan to support a company-wide rebranding initiative
- Creating and distributing weekly newsletters to keep employees informed about company news, updates, and achievements
- Managing a crisis communication plan and executing it in response to a significant event or issue
- Collaborating with an external agency to develop and implement a social media strategy that aligns with the company's brand and values
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to hands-on content creation and crisis management.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth plans and how this role fits into that vision?
- How does the company support work-life balance and employee well-being, particularly in a hybrid work arrangement?
- What are the biggest challenges facing the communications department, and how can this role help address them?
- How does the company measure the success of its communications initiatives, and what metrics are most important for this role?
- What opportunities are there for professional development and growth within the company?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company, and can help you better understand the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your communication skills and relevant experience
- Prepare examples of your writing, editing, and storytelling skills to showcase during the interview
- Research the company and its values to demonstrate your cultural fit and alignment
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans
- Follow up with the hiring manager or HR department within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
