📌 Core Information
🔹 Job Title: Communications Manager, Singapore, SG Communications
🔹 Company: Amazon
🔹 Location: Singapore, , Singapore
🔹 Job Type: On-site
🔹 Category: Communications
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Stores, Corporate & Internal Communications in Singapore
- Driving proactive consumer campaigns for Amazon.sg, including deal events and holidays
- Protecting and promoting Amazon’s corporate reputation in Singapore
- Communicating news to corporate employees
- Collaborating with international teams and agencies
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and adaptability to thrive in Amazon's fast-paced, start-up culture.
📋 Key Responsibilities
✅ Develop and manage integrated communications campaigns around key retail moments
✅ Deliver campaigns and launches around shopping innovations
✅ Write campaign plans, messaging, and media-facing materials
✅ Build relationships with key media outlets and secure coverage
✅ Provide counsel to internal executives on communications challenges and opportunities
✅ Collaborate with agencies and international teams to implement communications activity
✅ Work with internal teams across the business to deliver projects on time
✅ Manage complex communications challenges from both the business and the media
✅ Develop strategic communications activity to support key corporate pillars
✅ Support issues management related to the Singapore retail business
ASSUMPTION: This role involves managing multiple projects simultaneously and requires strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 7+ years of recent professional communications or public relations experience
Required Skills:
- Media expertise: Understanding of the media landscape, including social media
- Strategic thinking: Align communications activity with business objectives and key messages
- Collaboration: Work effectively in a team environment
- Action-oriented: Strong bias for action while maintaining high standards
- Proactivity: Take initiative to drive projects forward
- Leadership: Guide agencies and demonstrate communications value to senior managers
- Adaptability: Thrive in a dynamic corporate environment
- Decision-making: Advise on appropriate actions and manage media inquiries
Preferred Skills:
- Track record in social media, digital comms, and influencer campaigns
- Experience with high-level media contacts and KOLs
ASSUMPTION: Candidates with experience in consumer communications and managing multiple agencies and budgets will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: SGD 120,000 - 160,000 per annum (Estimated based on industry standards for a Communications Manager role in Singapore with 7+ years of experience)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and company holidays
- Maternity and paternity leave
- Employee discounts on Amazon products and services
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (Headquarters: Seattle, WA, USA)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce and online retail
- Cloud computing and web services (Amazon Web Services)
- Artificial intelligence and machine learning (Alexa, Amazon Echo)
- Digital content and streaming (Amazon Prime Video, Amazon Music)
Company Website: https://www.amazon.com
ASSUMPTION: Working at Amazon offers opportunities to innovate and grow in a dynamic, global environment.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports to the Head of Communications Australia & Singapore (based in Australia)
Work Arrangement: On-site, full-time, with flexibility to work additional hours as needed
Growth Opportunities:
- Potential to grow into a regional or global communications role within Amazon
- Opportunities to work on high-impact projects and campaigns
- Access to professional development and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within Amazon.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Singapore, , Singapore
Geographic Context:
- Singapore is a global commerce hub with a multicultural environment
- The office is located in a modern, urban setting with easy access to public transportation
- Singapore offers a high quality of life, with excellent education, healthcare, and recreational facilities
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: Working in Singapore offers a unique blend of cultural diversity, urban convenience, and tropical climate.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Communication skills and media expertise
- Strategic thinking and problem-solving
- Leadership and teamwork
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful communications campaigns you've led or contributed to
- Research Amazon's company culture and values to demonstrate your fit
ATS Keywords: Communications Manager, Singapore, Amazon, Media Relations, Social Media, Influencer Relations, Strategic Thinking, Campaign Management, Retail Communications, Corporate Communications, Internal Communications
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Cision or similar media database software
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Project management tools (Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Amazon provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-informed
- Adaptable and resilient
Self-Assessment Questions:
- How do you stay up-to-date with the latest media trends and technologies?
- Can you provide an example of a time when you had to manage a complex communications challenge, and how did you approach it?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Amazon values candidates who are passionate about their work, curious, and committed to delivering results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with remote international teams and stakeholders
- Navigating a large, complex organization with multiple layers of approval
- Adapting to changes in priorities and workload
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is unique in its focus on Singapore retail communications and collaboration with international teams
- Compared to similar roles in other regions, this position offers a unique opportunity to work in a dynamic, growing market
- Career progression may involve moving into a regional or global communications role within Amazon
ASSUMPTION: This role offers a unique blend of local market expertise and global collaboration, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Leading a successful media campaign around Amazon.sg's Prime Day event, securing coverage in top-tier publications and driving traffic to the website
- Managing a crisis communications situation, developing key messages, and coordinating with internal stakeholders to protect Amazon's reputation
- Collaborating with international teams to develop and execute a global communications campaign around a new Amazon product launch
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Communications Manager in this role.
❓ Key Questions to Ask During Interview
- What are the biggest communications challenges facing the Singapore retail business in the next 12 months?
- How does this role collaborate with other communications teams within Amazon, both regionally and globally?
- What opportunities are there for professional development and growth within this role and the broader Amazon organization?
- How does Amazon support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful communications campaigns you've led or contributed to
- Research Amazon's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
