Communications Specialist (Internal to DBC Employees only)

📌 Core Information

🔹 Job Title: Communications Specialist (Internal to DBC Employees only)

🔹 Company: Destination British Columbia

🔹 Location: Vancouver, BC

🔹 Job Type: Hybrid (2 days in office, Wednesdays and Thursdays)

🔹 Category: Communications & Public Relations

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (with in-office days on Wednesdays and Thursdays)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic communications plans
• Creating engaging content for various channels and audiences
• Building and maintaining relationships with industry partners and stakeholders
• Managing media relations and issues management
• Collaborating with internal teams to ensure staff receive timely information

ASSUMPTION: This role requires a strong background in communications, public relations, or a related field. Candidates should have experience working with government partners and be comfortable managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and implement strategic communications plans for internal and external audiences

✅ Create engaging content for various channels, including multimedia presentations, speeches, and branded content

✅ Manage media relations and issues management, including crisis communications

✅ Collaborate with internal teams to ensure staff receive timely information and maintain relationships with industry partners and stakeholders

✅ Represent Destination BC on internal and external committees and projects as needed

ASSUMPTION: The successful candidate will have experience in a similar role and be able to manage multiple projects simultaneously. They should also be comfortable working in a fast-paced environment and be able to adapt to changing priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, Public Relations, English, Public Administration, or a related field

Experience: Two years of professional experience in public relations, communications planning, writing and editorial, or media relations

Required Skills:

• Exceptional written and verbal communication skills
• Demonstrated issues management experience
• Ability to work collaboratively with partners within Destination BC and BC’s tourism industry
• Proven ability to plan and deliver projects within tight timelines

Preferred Skills:

• Working knowledge of BC’s tourism industry
• Experience working with government partners

ASSUMPTION: Candidates with experience in the tourism industry or working with government partners may be given preference.

💰 Compensation & Benefits

Salary Range: CAD $76,071.18 - $86,658.48 per year

Benefits:

• Flexible work options, including hybrid work arrangement
• Eligibility for annual salary increments
• Access to government benefits and pension plan

Working Hours: Full-time, 40 hours per week, with flexible hours based on the hybrid work arrangement

ASSUMPTION: The salary range provided is based on the information given in the job description. However, the actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Destination Marketing & Management

Company Size: 51-200 employees

Founded: 2012

Company Description:

• Destination BC is a provincially funded, industry-led Crown corporation supporting BC’s tourism industry
• They provide global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing
• Their programs help improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation

Company Specialties:

• Destination Marketing Organization (DMO)
• Destination Marketing
• Tourism Marketing
• Destination Development
• Industry Learning
• Visitor Services
• Responsible Tourism
• Sustainable Tourism
• Destination Management
• Accessible Tourism
• Destination Stewardship

Company Website: https://www.destinationbc.ca/

ASSUMPTION: Destination BC is a well-established organization with a strong focus on responsible tourism and destination management.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Director, Communications and Strategic Engagement

Work Arrangement: Hybrid, with in-office days on Wednesdays and Thursdays

Growth Opportunities:

• Potential to advance within the Communications and Strategic Engagement team
• Opportunities to work on high-profile projects and events
• Possibility to gain experience in a government agency setting

ASSUMPTION: This role offers opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Hybrid, with in-office days on Wednesdays and Thursdays

Office Location(s): 12th Floor, 510 Burrard St., Vancouver, BC V6C 3A8, CA

Geographic Context:

• Vancouver is located on the southwest coast of British Columbia, Canada
• The city is known for its mild climate, natural beauty, and cultural diversity
• Vancouver is a major hub for the tourism industry in British Columbia

Work Schedule: Full-time, 40 hours per week, with flexible hours based on the hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows employees to balance in-office collaboration with working from home, creating optimal conditions for both employees and the organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Director, Communications and Strategic Engagement

Key Assessment Areas:

• Communication skills, both written and verbal
• Issues management experience
• Ability to work collaboratively with partners
• Project management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the tourism industry and Destination BC’s mission
• Showcase your ability to manage multiple projects simultaneously

ATS Keywords: Communications, Public Relations, Writing, Media Relations, Issues Management, Project Coordination, Content Development, Strategic Planning, Relationship Building, Stakeholder Engagement, Government Relations, Tourism Industry, Destination Marketing

ASSUMPTION: The application process may include an online questionnaire to assess how well candidates meet the job requirements.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content Management Systems (CMS)
• Media relations tools (e.g., Muck Rack, Cision)
• Project management tools (e.g., Asana, Trello)
• Social media platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The successful candidate will be comfortable using various tools and technologies to manage projects and communications effectively.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity
• Excellence
• Sustainability

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do your personal values align with Destination BC’s company values?
• Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
• How do you approach building and maintaining relationships with stakeholders, both internal and external?

ASSUMPTION: Destination BC values candidates who are committed to their mission, collaborative, and adaptable to change.

⚠️ Potential Challenges

• Managing multiple projects simultaneously with tight deadlines
• Working in a fast-paced environment with changing priorities
• Navigating government relations and stakeholder management
• Adapting to a hybrid work arrangement and maintaining work-life balance

ASSUMPTION: The successful candidate will be able to manage multiple projects simultaneously, adapt to changing priorities, and thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Communications Specialist vs. Public Relations Specialist: Both roles focus on communications and stakeholder management, but a Public Relations Specialist may have more focus on media relations and crisis communications
• Industry-specific context: Destination BC’s focus on responsible tourism and destination management sets it apart from other organizations in the industry
• Career path comparison: A Communications Specialist role can lead to senior communications roles or management positions within the organization

ASSUMPTION: This role offers a unique opportunity to work in the tourism industry and gain experience in destination marketing and management.

📝 Sample Projects

• Developing a multimedia presentation for a tourism conference
• Managing a government relations project to secure funding for a tourism initiative
• Creating a branded content series to promote BC’s tourism offerings

ASSUMPTION: The successful candidate will have experience working on similar projects and be able to provide examples of their work.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall communications strategy for Destination BC?
• What are the most challenging aspects of working in government relations for this role?
• How does Destination BC support the professional development of its employees?
• What are the opportunities for growth and advancement within the Communications and Strategic Engagement team?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to better understand the organization and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for a phone or video screening and in-person or virtual interview with the hiring manager
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.