📌 Core Information
🔹 Job Title: Compulsory Internship Regional Digital Marketing (d/f/m) - Start September 2025
🔹 Company: Henkel group
🔹 Location: Wien, Austria
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Active participation in daily operations and strategy development for the regional Digital Marketing team
- Cross-functional and international collaboration within the HCB Europe sector
- Contributing to the planning, execution, and analysis of Digital campaigns
- Maintaining Digital reports and tracking metrics of various Digital touchpoints
- Supporting with the creation of regional presentations, briefings, toolkits, and playbooks
- Driving digitalization and digital upskilling initiatives
ASSUMPTION: This role is designed for students or recent graduates looking to gain practical experience in regional digital marketing within a large, multinational corporation.
📋 Key Responsibilities
✅ Active participation in daily operations and strategy development for the regional Digital Marketing team
✅ Cross-functional and international collaboration within the HCB Europe sector
✅ Contributing to the planning, execution, and analysis of Digital campaigns
✅ Maintaining Digital reports and tracking metrics of various Digital touchpoints
✅ Supporting with the creation of regional presentations, briefings, toolkits, and playbooks
✅ Collaborating closely with internal e-commerce & marketing teams and external agencies
✅ Driving digitalization and digital upskilling initiatives
ASSUMPTION: The role requires a balance of strategic thinking, analytical skills, and strong communication to effectively work with various teams and stakeholders.
🎯 Required Qualifications
Education: Active student of business administration or similar, preferably with a focus on digital marketing
Experience: No prior experience required
Required Skills:
- Excellent communication, time management, and analytical skills
- Team-oriented, proactive working style
- Very good English proficiency
- Advanced MS Excel & PowerPoint skills
- Passion for digital marketing, eager and quick to learn
Preferred Skills:
- Experience with digital marketing tools and platforms
- Familiarity with digital marketing trends and best practices
ASSUMPTION: While specific digital marketing experience is not required, a strong foundation in digital marketing principles and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
Salary Range: A gross monthly salary of €1,617 for compulsory full-time basis internship
Benefits:
- Flexible work scheme with flexible hours, hybrid work model
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Buddy system
- Canteen/meal allowance
- Sports activities
- Events and special discounts
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is competitive for an entry-level internship in the digital marketing field, and the benefits package is designed to support the well-being and growth of the intern.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, with a focus on consumer brands and adhesive technologies
Company Size: 10,001+ employees, with a global presence and operations in over 75 countries
Founded: 1876, with a rich history of innovation and growth
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands
- The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite
- Henkel is headquartered in Düsseldorf, Germany, and counts among the most internationally aligned German-based companies in the global marketplace
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's extensive global presence and diverse business units offer interns a unique opportunity to gain experience in various aspects of the business and develop a broad skill set.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the regional Digital Marketing team and collaborate with various departments and country teams
Work Arrangement: Hybrid, with a flexible work scheme and flexible hours
Growth Opportunities:
- Potential full-time employment after the internship, based on performance
- Diverse national and international growth opportunities within Henkel's global operations
ASSUMPTION: This internship provides a strong foundation for a career in digital marketing, with opportunities for growth and development within Henkel's global organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): Wien, Austria
Geographic Context:
- Wien is the capital and largest city of Austria, with a population of approximately 1.9 million people
- The city is known for its historical and cultural landmarks, as well as its vibrant business environment
- Wien is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours/week), with flexible hours and a hybrid work model
ASSUMPTION: The hybrid work environment offers interns the best of both worlds, allowing them to balance the benefits of on-site collaboration with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check (if required)
Key Assessment Areas:
- Communication and interpersonal skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Henkel's values
- Technical skills and knowledge of digital marketing principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Demonstrate your passion for digital marketing and eagerness to learn
- Showcase your strong communication and analytical skills through your application materials
ATS Keywords: Digital Marketing, Regional Marketing, Campaign Planning, Campaign Execution, Campaign Analysis, Digital Reports, Metrics Tracking, Cross-functional Collaboration, International Collaboration, Digitalization, Digital Upskilling
ASSUMPTION: Henkel's application process is designed to assess the candidate's skills, experiences, and cultural fit, with a focus on identifying the best fit for the internship role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Digital marketing tools and platforms (specific tools may vary based on the role's requirements)
ASSUMPTION: The specific tools and technologies required for this role may vary, but a strong foundation in Microsoft Office Suite is essential for success in the position.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Sustainable
Work Style:
- Collaborative
- Innovative
- Data-driven
Self-Assessment Questions:
- Do you align with Henkel's company values of pioneering, responsible, and sustainable?
- Are you comfortable working in a collaborative, international environment?
- Do you have a data-driven approach to decision-making and problem-solving?
ASSUMPTION: Henkel's company culture is built on a foundation of innovation, responsibility, and sustainability, with a strong emphasis on collaboration and data-driven decision-making.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- Henkel's global operations may present language barriers and cultural differences that the intern must navigate
- The hybrid work environment may present unique challenges in terms of communication and collaboration
ASSUMPTION: While these challenges exist, Henkel provides the necessary support and resources to help interns succeed in their roles and overcome any obstacles they may face.
📈 Similar Roles Comparison
- This role is unique in its focus on regional digital marketing within a large, multinational corporation
- Similar roles may be found in other consumer goods or manufacturing companies, with a focus on digital marketing
- Career paths for this role may include progression into full-time digital marketing positions, management roles, or other related fields within Henkel's global organization
ASSUMPTION: This role offers a unique opportunity to gain experience in regional digital marketing within a large, multinational corporation, with potential for growth and development within Henkel's global organization.
📝 Sample Projects
- Developing and executing a regional digital marketing campaign for one of Henkel's consumer brands
- Analyzing and reporting on the performance of Henkel's digital touchpoints, and providing data-driven recommendations for improvement
- Collaborating with cross-functional teams to create regional presentations, briefings, toolkits, and playbooks for Henkel's digital marketing initiatives
ASSUMPTION: These sample projects are designed to provide interns with a well-rounded experience in regional digital marketing, with opportunities to develop and demonstrate their skills in various aspects of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader digital marketing strategy for Henkel's consumer brands?
- What opportunities are there for professional development and growth within Henkel's global organization?
- How does Henkel support work-life balance for its interns?
- What are the key challenges facing the regional digital marketing team, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, fit within the broader organization, and opportunities for growth and development, as well as the company's approach to work-life balance and addressing challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare for your interview by researching Henkel's company values, mission, and digital marketing initiatives
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
