📌 Core Information
🔹 Job Title: Social Media and Influencer Manager - Kenra Professional
🔹 Company: Henkel
🔹 Location: Culver City, CA, USA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing Kenra Professional's social media platforms and influencer marketing activities
- Creating and curating engaging content, executing campaigns, and monitoring trends
- Building and maintaining strong relationships with influencers and fostering brand advocacy
- Tracking and reporting on social media and influencer performance metrics
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on community management and influencer relations.
📋 Key Responsibilities
✅ Manage day-to-day operations of Kenra Professional's social media platforms, including content planning, scheduling, posting, and active community management
✅ Create, curate, and adapt compelling social media content, ensuring consistent brand messaging, visual identity, and platform best practices
✅ Execute social media campaigns in collaboration with cross-functional teams, managing timelines, asset delivery, and daily monitoring for product launches, events, and promotions
✅ Monitor social media trends, platform updates, and audience conversations daily to inform content adjustments, identify reactive content opportunities, and ensure brand relevance
✅ Execute day-to-day influencer marketing activities, including identifying, vetting, and maintaining relationships with potential partners
✅ Coordinate operational aspects of influencer collaborations, including product seeding, brief dissemination, content review processes, and ensuring adherence to campaign guidelines and FTC disclosures
✅ Maintain and grow the influencer database, fostering long-term relationships and brand advocacy through consistent engagement, support, and timely communication
✅ Continuously monitor, track, and compile regular reports on social media and influencer performance metrics, maintaining performance dashboards and providing regular updates to relevant teams
ASSUMPTION: This role requires strong organizational skills, multitasking abilities, and a keen eye for detail in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Communications, or a related field
Experience: 3-5+ years of hands-on experience in managing social media platforms, executing influencer marketing campaigns, and/or supporting public relations activities daily
Required Skills:
- Proven ability in the day-to-day execution and management of social media and influencer programs that drive engagement and maintain brand consistency
- Demonstrable experience in the practical aspects of influencer relations: identification, outreach, coordination, and ongoing communication
- Excellent skills in tracking, compiling, and reporting on campaign performance and social media metrics
- Strong project coordination, organizational, and multitasking abilities with a keen eye for detail in a fast-paced environment
- Creative problem-solver with strong communication, collaboration, and relationship-building skills
- Proactive team player, highly organized, and passionate about the operational success of social media, influencer marketing, and community building
Preferred Skills:
- Experience in the practicalities of growing and engaging a digital community
ASSUMPTION: Candidates with experience in the beauty industry or relevant consumer goods sector may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000.00 - $100,000.00 per year
Benefits:
- Health Insurance: affordable plans for medical, dental, vision, and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday, and volunteer time, flexible and hybrid work policies (depending on role), and vacation buy/sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards, and student loan reimbursement
- Family Support: 12-week gender-neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: Diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
Company Size: Henkel is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Henkel was founded in 1876 and is headquartered in Düsseldorf, Germany.
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
- The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
- Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Manager, Social Media & Influencer Marketing, Kenra Professional.
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Potential for career advancement within Henkel's marketing department or other business units
- Opportunities to work on diverse brands and projects within the Consumer Brands business unit
- Access to thousands of skills development courses and tuition reimbursement for continued learning and growth
ASSUMPTION: This role offers ample opportunities for professional growth and development within Henkel's marketing department and broader organization.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a combination of on-site and remote work
Office Location(s): Henkel Corporation, 200 Elm Street, Stamford, CT 06902, US
Geographic Context:
- Culver City, CA, is a suburban area located in the western part of Los Angeles County, offering a mix of urban and suburban living
- The area is known for its vibrant arts and culture scene, with numerous museums, galleries, and theaters
- Culver City is home to several major film and television studios, providing ample networking opportunities for those in the entertainment industry
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Henkel careers portal
- Phone or video screening with the hiring manager or HR representative
- In-depth interview with the Senior Manager, Social Media & Influencer Marketing, Kenra Professional
- Final interview with the Marketing Director, Kenra Professional
Key Assessment Areas:
- Social media and influencer marketing expertise
- Content creation and strategy development skills
- Project management and organizational abilities
- Communication, collaboration, and relationship-building skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the beauty industry and Kenra Professional's brand
- Showcase your portfolio or examples of your social media and influencer marketing work, if applicable
ATS Keywords: Social Media Management, Influencer Marketing, Community Management, Content Creation, Campaign Execution, Performance Tracking, Analytics, Project Coordination, Communication, Relationship Building, Creative Problem Solving, Organizational Skills, Multitasking, Brand Consistency, Engagement Strategies, Digital Community Growth
ASSUMPTION: Henkel's application process may vary depending on the role and the candidate's experience level.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics tools (e.g., Google Analytics, Tribe Dynamics, native platform analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, Figma)
ASSUMPTION: The specific tools and technologies used may vary depending on the role and the candidate's experience level.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Together
Work Style:
- Collaborative and team-oriented
- Results-driven and innovative
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with Henkel's company values of pioneering, responsible, and together?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote flexibility?
- Do you thrive in a fast-paced, dynamic work environment that requires strong organizational skills and multitasking abilities?
ASSUMPTION: Henkel's company culture emphasizes collaboration, innovation, and adaptability, with a strong focus on teamwork and results-driven initiatives.
⚠️ Potential Challenges
- Managing multiple social media platforms and influencer relationships simultaneously may require strong organizational skills and multitasking abilities
- Keeping up with industry trends and platform updates may necessitate continuous learning and adaptation
- Balancing on-site collaboration and remote work may present unique challenges in communication and time management
- Working in the beauty industry may require a strong understanding of the target audience and relevant trends
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- This role differs from other social media and influencer marketing positions in its focus on the beauty industry and Kenra Professional's brand
- Henkel's large size and global presence offer more extensive resources and growth opportunities compared to smaller organizations
- Career paths within Henkel may vary depending on the specific business unit and role
ASSUMPTION: Comparing this role to similar positions in the industry can provide valuable insights into the unique aspects and opportunities it offers.
📝 Sample Projects
- Developing and executing a social media campaign for a new Kenra Professional product launch, including content creation, influencer collaborations, and performance tracking
- Analyzing social media trends and audience conversations to inform content adjustments and ensure brand relevance
- Managing and growing the influencer database, fostering long-term relationships, and maintaining consistent communication with brand advocates
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department for Kenra Professional?
- How does Henkel support the professional growth and development of its employees, particularly in the marketing department?
- What are the key priorities and goals for the social media and influencer marketing team in the first 90 days?
- How does Henkel measure the success of its social media and influencer marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the hybrid work arrangement like in practice, and how does Henkel support employees in balancing on-site collaboration and remote work?
ASSUMPTION: Asking these questions can provide valuable insights into the role, team dynamics, and company culture, helping you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your social media and influencer marketing work, if applicable
- Research Kenra Professional's brand and the beauty industry to demonstrate your understanding and enthusiasm for the role
- Follow up with Henkel's HR department one week after submitting your application to inquire about the status of your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
