📌 Core Information
🔹 Job Title: Consultant, Marketing Analytics
🔹 Company: CIBC
🔹 Location: Toronto-81 Bay, 32nd Floor
🔹 Job Type: Full-Time, Hybrid (1-3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Providing analytical support for targeted marketing campaigns
- Leveraging data to identify opportunities and develop client lead lists
- Designing, executing, and optimizing data-driven marketing campaigns
- Collaborating with internal stakeholders to align strategies with business goals
- Working with Salesforce Marketing Cloud and IBM Campaign Management tools
ASSUMPTION: This role requires a balance of analytical skills, creativity, and strong project management abilities to succeed in a dynamic team environment.
📋 Key Responsibilities
✅ Provide analytical support for targeted marketing campaigns
✅ Leverage data to identify meaningful campaign opportunities and develop client lead lists
✅ Design, execute, and optimize data-driven marketing campaigns using Salesforce Marketing Cloud and IBM Campaign Management tools
✅ Collaborate with internal stakeholders (Sales, Product, Analytics, IT) to align campaign strategies with business goals
✅ Manage campaign timelines, deliverables, and milestones to ensure projects stay on track and within scope
✅ Analyze campaign performance metrics and customer data to generate insights and optimize future campaigns
✅ Identify and resolve issues or roadblocks in the campaign process proactively
✅ Document best practices and contribute to continuous process improvement
ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 3+ years of experience managing marketing campaigns with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.)
Required Skills:
- Proven experience with Salesforce Marketing Cloud and Data Cloud
- Strong project management skills
- Critical thinking and data analysis skills
- Ability to communicate complex data insights effectively
- Familiarity with IBM Campaign Management (UNICA) or similar applications is an asset
Preferred Skills:
- Experience with SQL and SAS
- Fluency in French
ASSUMPTION: Strong analytical skills and the ability to work effectively with cross-functional teams are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for experience level and location)
Benefits:
- Competitive salary and incentive pay
- Banking benefits and benefits program
- Defined benefit pension plan and employee share purchase plan
- Vacation offering and wellbeing support
- Social recognition program
Working Hours: 37.5 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Large enterprise)
Founded: 1867 (as The Canadian Bank of Commerce)
Company Description:
- CIBC is a leading Canadian-based global financial institution with a presence in 41 countries
- They offer a wide range of financial products and services to consumers, corporations, governments, and institutions
- CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong
Company Specialties:
- Retail Banking
- Business Banking
- Wealth Management
- Wholesale Banking
Company Website: www.cibc.com
ASSUMPTION: CIBC's large size and global presence offer numerous growth opportunities and diverse career paths for employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director, Direct Marketing Campaigns
Work Arrangement: Hybrid (1-3 days on-site per week)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role within the team
- Opportunities to work on high-impact campaigns and gain exposure to senior leadership
- Access to professional development resources and training programs
ASSUMPTION: This role provides a strong foundation for a career in marketing analytics and offers opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, high-rise office with collaborative workspaces and amenities
Office Location(s): CIBC Square, 81 & 141 Bay, Toronto, Ontario, CA
Geographic Context:
- Toronto is a multicultural city with a high cost of living and a vibrant tech industry
- The office is located in the heart of Toronto's financial district, with easy access to public transportation
- The city offers a wide range of cultural attractions, entertainment, and recreational activities
Work Schedule: Standard business hours with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the Director, Direct Marketing Campaigns
Key Assessment Areas:
- Data analysis and problem-solving skills
- Campaign management experience and knowledge of relevant tools
- Communication and interpersonal skills
- Cultural fit and alignment with CIBC's values
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of your past campaign successes and challenges
- Research CIBC's company culture and values to demonstrate your fit
- Practice common interview questions and be prepared to discuss your experience with Salesforce Marketing Cloud and IBM Campaign Management
ATS Keywords: Marketing Analytics, Campaign Management, Salesforce Marketing Cloud, IBM Campaign Management, Data Analysis, Project Management
ASSUMPTION: CIBC's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best match for the role and the team.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio)
- Salesforce Data Cloud (formerly CDP)
- IBM Campaign Management (UNICA)
- SQL and SAS (asset)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Trust: Acting with integrity and honesty
- Teamwork: Collaborating effectively and respectfully
- Accountability: Taking ownership and delivering on commitments
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated trust and integrity in a previous role?
- Can you provide an example of a time when you collaborated effectively with a cross-functional team to achieve a common goal?
- How do you approach challenges or setbacks, and how do you ensure you meet your commitments?
ASSUMPTION: CIBC values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Working in a large organization with complex processes and multiple stakeholders
- Managing tight campaign timelines and competing priorities
- Adapting to changes in tools, technologies, and market trends
- Navigating a hybrid work environment and balancing on-site and remote work
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Campaign Manager or Marketing Analytics Specialist, but with a focus on providing analytical support and leveraging data to drive campaign strategies
- In the banking industry, this role may involve working with sensitive customer data and adhering to strict privacy and security regulations
- Career progression may involve moving into a senior marketing role or specializing in a specific area of marketing analytics
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates tailor their application and interview approach.
📝 Sample Projects
- Developing a predictive model to identify high-value customer segments for targeted marketing campaigns
- Optimizing email campaign open rates and click-through rates through A/B testing and segmentation
- Analyzing customer data to identify trends and opportunities for cross-selling and upselling products and services
ASSUMPTION: These sample projects demonstrate the types of initiatives a Marketing Analytics Consultant might work on, and candidates should be prepared to discuss their relevant experience and skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Direct Marketing Campaigns team?
- How does this role collaborate with other teams within the organization, such as Sales, Product, and IT?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does CIBC support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences with Salesforce Marketing Cloud and IBM Campaign Management
- Prepare examples of your past campaign successes and challenges
- Research CIBC's company culture and values to demonstrate your fit
- Practice common interview questions and be prepared to discuss your experience with Salesforce Marketing Cloud and IBM Campaign Management
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
