Consumer Brand Manager

📌 Core Information

🔹 Job Title: Consumer Brand Manager

🔹 Company: Alma Lasers

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated digital marketing strategies to drive brand awareness, patient demand, and consumable revenue across the medical aesthetics portfolio.
• Leading the planning and execution of patient-facing digital campaigns across various channels to support product adoption and practice growth.
• Managing and optimizing social media presence to build brand equity, engage practices, and educate patients on treatments and technology.
• Collaborating with cross-functional teams to ensure brand integrity and align marketing strategies with business goals.
• Analyzing digital and social performance metrics to optimize campaigns and meet key performance indicators (KPIs).

ASSUMPTION: This role requires a strong focus on digital marketing, with a deep understanding of consumer behavior and trends in the medical aesthetics space. Successful candidates will have proven experience in brand management, digital marketing, and cross-functional collaboration.

📋 Key Responsibilities

✅ Developing and executing integrated digital marketing strategies to drive brand awareness, patient demand, and consumable revenue across the medical aesthetics portfolio.

✅ Leading the planning and execution of patient-facing digital campaigns, including social media, email, paid media, SEO/SEM, and influencer partnerships, to support product adoption and practice growth.

✅ Developing quarterly and annual brand marketing plans that align with business goals, revenue targets, and product priorities.

✅ Managing and optimizing social media presence across platforms to build brand equity, engage practices, and educate patients on treatments and technology.

✅ Collaborating with the Brand Director and Marketing Operations Manager to develop marketing automation workflows that support lead nurturing, patient conversion, and consumable utilization.

✅ Analyzing digital and social performance metrics to optimize campaigns and meet key performance indicators (KPIs) such as impressions, engagement, and treatment demand.

✅ Partnering with post-sales teams to align messaging and provide digital toolkits, social assets, and practice-ready campaigns that drive in-office success.

✅ Collaborating with product, clinical, and regulatory teams to ensure content accuracy, compliance, and alignment with treatment protocols.

✅ Gathering insights from providers and key stakeholders to refine digital strategies and enhance campaign effectiveness continuously.

✅ Managing digital marketing budgets, prioritizing scalable, high-ROI initiatives that support both brand visibility and practice success.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Successful candidates will have strong project management skills and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: Minimum of 5-7 years of experience in brand management, preferably within the beauty or consumer-packaged goods sectors.

Required Skills:

• Proven ability to plan and execute integrated digital campaigns across social media, email, paid media, SEO/SEM, and influencer channels.
• Strong understanding of platform-specific content strategies, engagement tactics, and performance analytics across Instagram, TikTok, Facebook, and emerging channels.
• Experience building and managing consumer brands, with a clear understanding of positioning, storytelling, and brand consistency across all touchpoints.
• Ability to translate aesthetic consumer trends and behavior into actionable marketing strategies that drive demand and brand loyalty.
• Skilled in creating or guiding the creation of compelling, on-brand content for digital, social, and practice use.
• Strong project management skills to lead end-to-end marketing initiatives, from concept through execution and analysis.
• Proficient in using digital tools and platforms (e.g., Google Analytics, Meta Ads Manager, HubSpot, etc.) to track KPIs and optimize performance.
• Experience developing consumer-facing campaigns, toolkits, and resources to drive patient traffic and treatment adoption at the practice level.
• Ability to work closely with cross-functional teams to align strategy and ensure brand integrity.
• Capable of managing marketing budgets, prioritizing high-ROI programs, and optimizing resource allocation.

Preferred Skills:

• Experience in the medical aesthetics industry.
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in the medical aesthetics industry may have a competitive advantage, as they will have a deeper understanding of the market and consumer behavior.

💰 Compensation & Benefits

Salary Range: $90,000 - $95,000, commensurate with experience

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, 40 hours per week, with at least 30% travel for business purposes, including some weekends.

ASSUMPTION: The salary range provided is based on industry standards for brand managers with 5-7 years of experience in the medical aesthetics or related industries. Benefits are typical for a company of this size and industry.

📌 Applicant Insights 🔍 Company Context

Industry: Medical Equipment Manufacturing, specifically focused on laser, light-based, radiofrequency, and ultrasound solutions for the aesthetic and surgical markets.

Company Size: 501-1,000 employees, which means there are opportunities for growth and career advancement, but also a larger, more structured work environment.

Founded: 1999, with headquarters in Caesarea, Israel, and additional offices in the United States, Europe, Asia, and Australia.

Company Description:

• Alma Lasers is a global innovator of laser, light-based, radiofrequency, and ultrasound solutions for the aesthetic and surgical markets.
• The company focuses on creating modular, cost-effective, and high-performance systems based on the latest clinical research and cutting-edge technology.
• Alma Lasers enables practitioners to offer safe, effective, and profitable aesthetic and surgical treatments to their patients while allowing patients to benefit from the capabilities of state-of-the-art, clinically proven technologies and methods.

Company Specialties:

• Laser and light-based solutions
• Radiofrequency and ultrasound technologies
• Medical device manufacturing
• Skin rejuvenation and body contouring treatments
• Liposuction and non-invasive surgical procedures

Company Website: https://www.almalasers.com

ASSUMPTION: Alma Lasers is a well-established company with a strong global presence and a reputation for innovation in the medical aesthetics industry. This role offers the opportunity to work for a leading player in the field and contribute to the development and execution of marketing strategies that drive brand awareness, patient demand, and practice growth.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: This role reports directly to the Brand Director and works closely with the Marketing Operations Manager, as well as cross-functionally with product, clinical, regulatory, and post-sales teams.

Work Arrangement: Full-time, on-site position located at the company's corporate headquarters in the Fulton Market area of Chicago, IL, with at least 30% travel for business purposes, including some weekends.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Brand Manager or Director of Marketing.
• Expansion into other areas of the business, such as product management, clinical affairs, or sales.
• Opportunities to work on international projects and gain global experience.

ASSUMPTION: This role offers a clear path for career growth and development within the marketing department and the company. Successful candidates will have the opportunity to take on additional responsibilities and advance their careers over time.

🌍 Location & Work Environment

Office Type: Corporate headquarters, with a professional and collaborative work environment.

Office Location(s): 215 N. Peoria Street, Chicago, IL 60607

Geographic Context:

• The Fulton Market area of Chicago is a vibrant and growing neighborhood with a mix of residential, retail, and commercial spaces.
• The office is conveniently located near public transportation, with easy access to the CTA Green and Pink Line trains and several bus routes.
• Chicago is a major hub for the medical aesthetics industry, with a large concentration of practices and providers in the area.

Work Schedule: Full-time, 40 hours per week, with flexible hours and the opportunity for remote work on an as-needed basis. The role requires at least 30% travel for business purposes, including some weekends.

ASSUMPTION: The corporate headquarters in Chicago offers a dynamic and collaborative work environment, with easy access to public transportation and a vibrant neighborhood. The role requires a balance of on-site work and travel, with the opportunity for remote work on an as-needed basis.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department or a hiring manager.
• In-depth behavioral and skills-based interview with the Brand Director and Marketing Operations Manager.
• Final interview with the company's executive leadership team.

Key Assessment Areas:

• Digital marketing skills and experience, with a focus on integrated campaign planning and execution.
• Brand management experience, with a strong understanding of consumer behavior and trends in the medical aesthetics space.
• Cross-functional collaboration and communication skills, with the ability to work effectively with various teams and stakeholders.
• Analytical skills and the ability to track and optimize campaign performance based on data-driven insights.

Application Tips:

• Highlight relevant digital marketing and brand management experience, with a focus on integrated campaign planning and execution.
• Tailor your resume and cover letter to emphasize your skills and experience in the medical aesthetics industry or a related field.
• Prepare for behavioral and skills-based interview questions that focus on your ability to work collaboratively, manage multiple projects, and optimize campaign performance.

ATS Keywords: Digital Marketing, Social Media, SEO/SEM, Influencer Marketing, Brand Management, Project Management, Consumer Behavior, Medical Aesthetics, Campaign Optimization, Cross-Functional Collaboration

ASSUMPTION: The interview process for this role is designed to assess the candidate's digital marketing skills, brand management experience, and ability to work collaboratively with cross-functional teams. Successful candidates will have a strong portfolio of integrated campaign work and a clear understanding of consumer behavior and trends in the medical aesthetics space.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• HubSpot
• Asana or similar project management tool
• Canva or similar graphic design tool
• Hootsuite or similar social media management tool

ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, with a focus on Google Analytics, Meta Ads Manager, and HubSpot. Successful candidates will have experience using these tools and be able to optimize campaign performance based on data-driven insights.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Alma Lasers is committed to pushing the boundaries of medical aesthetics technology and driving industry innovation.
• Collaboration: The company fosters a collaborative work environment, with a focus on cross-functional teamwork and open communication.
• Customer-centricity: Alma Lasers prioritizes the needs and preferences of its customers, with a focus on delivering exceptional patient outcomes and customer experiences.

Work Style:

• Dynamic and fast-paced, with a focus on driving results and continuous improvement.
• Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork and open communication.
• Data-driven and analytical, with a focus on optimizing campaign performance and driving business growth.

Self-Assessment Questions:

• Do you have experience developing and executing integrated digital marketing campaigns in the medical aesthetics industry or a related field?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on cross-functional teamwork?
• Do you have a proven track record of driving brand growth and achieving measurable marketing goals, with experience tracking ROI and optimizing campaign performance?

ASSUMPTION: Alma Lasers values innovation, collaboration, and customer-centricity, with a strong focus on driving results and continuous improvement. Successful candidates will have experience developing and executing integrated digital marketing campaigns in the medical aesthetics industry or a related field, as well as a strong track record of driving brand growth and achieving measurable marketing goals.

⚠️ Potential Challenges
• The role requires a high level of autonomy and the ability to manage multiple projects simultaneously, which can be challenging for candidates who prefer a more structured work environment.
• The role requires at least 30% travel for business purposes, including some weekends, which can be challenging for candidates with family or personal commitments that limit their availability for travel.
• The medical aesthetics industry is highly competitive, with a large number of established and emerging players. Successful candidates will need to stay up-to-date with industry trends and developments and be prepared to adapt their marketing strategies accordingly.
• The role requires a strong understanding of consumer behavior and trends in the medical aesthetics space, which can be challenging for candidates without relevant experience or industry-specific knowledge.

ASSUMPTION: This role offers a unique opportunity to work for a leading player in the medical aesthetics industry and contribute to the development and execution of marketing strategies that drive brand awareness, patient demand, and practice growth. However, the role also presents several challenges, including a high level of autonomy, frequent travel, and a competitive industry landscape.

📈 Similar Roles Comparison
• This role is unique in its focus on the medical aesthetics industry and the development and execution of marketing strategies that drive brand awareness, patient demand, and practice growth.
• Compared to similar roles in consumer-packaged goods or other industries, this role requires a strong understanding of consumer behavior and trends in the medical aesthetics space, as well as experience working with cross-functional teams to align marketing strategies with business goals.
• Career paths for this role may include advancement within the marketing department, expansion into other areas of the business, or opportunities to work on international projects and gain global experience.

ASSUMPTION: This role is unique in its focus on the medical aesthetics industry and offers a clear path for career growth and development within the marketing department and the company as a whole. Successful candidates will have a strong understanding of consumer behavior and trends in the medical aesthetics space, as well as experience working with cross-functional teams to align marketing strategies with business goals.

📝 Sample Projects
• Developing and executing an integrated digital marketing campaign to launch a new product in the medical aesthetics portfolio, with a focus on driving brand awareness, patient demand, and practice growth.
• Managing and optimizing the social media presence of a medical aesthetics brand, with a focus on building brand equity, engaging practices, and educating patients on treatments and technology.
• Collaborating with cross-functional teams to develop marketing automation workflows that support lead nurturing, patient conversion, and consumable utilization, with a focus on driving business growth and optimizing campaign performance.

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role, with a focus on developing and executing integrated digital marketing campaigns, managing and optimizing social media presence, and collaborating with cross-functional teams to drive business growth and optimize campaign performance.

❓ Key Questions to Ask During Interview
• Can you describe the typical marketing budget for a campaign in this role and how you would prioritize high-ROI initiatives?
• How do you approach cross-functional collaboration, and can you provide an example of a successful project that involved working with multiple teams?
• How do you stay up-to-date with industry trends and developments in the medical aesthetics space, and how do you incorporate this knowledge into your marketing strategies?
• How do you approach measuring and optimizing campaign performance, and can you provide an example of a time when you used data-driven insights to improve results?
• How do you balance the need for innovation and creativity in your marketing strategies with the need to align with business goals and ensure brand consistency?

ASSUMPTION: These key questions are designed to assess the candidate's digital marketing skills, brand management experience, and ability to work collaboratively with cross-functional teams. Successful candidates will have a strong portfolio of integrated campaign work and a clear understanding of consumer behavior and trends in the medical aesthetics space.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through https://www.almalasers.com/careers
• Tailor your resume and cover letter to emphasize your skills and experience in digital marketing, brand management, and the medical aesthetics industry or a related field.
• Prepare for behavioral and skills-based interview questions that focus on your ability to work collaboratively, manage multiple projects, and optimize campaign performance.
• If selected for an interview, be prepared to present a portfolio of your integrated campaign work and provide specific examples of your experience in the medical aesthetics industry or a related field.
• Follow up with the hiring manager or HR department within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.