Consumer Brand Manager

📌 Core Information

🔹 Job Title: Consumer Brand Manager

🔹 Company: Alma Lasers

🔹 Location: Chicago, IL, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated digital marketing strategies to drive brand awareness, patient demand, and consumable revenue across the medical aesthetics portfolio.
• Leading the planning and execution of patient-facing digital campaigns, including social media, email, paid media, SEO/SEM, and influencer partnerships, to support product adoption and practice growth.
• Collaborating with cross-functional teams to ensure brand integrity and alignment with treatment protocols.
• Managing digital marketing budgets and optimizing resource allocation for high-ROI initiatives.

ASSUMPTION: This role requires a strong focus on digital marketing, with a deep understanding of consumer behavior and trends in the medical aesthetics space. Success in this role will depend on the ability to execute impactful, patient-facing initiatives that drive brand visibility and practice growth.

📋 Key Responsibilities

✅ Develop and execute integrated digital marketing strategies to drive brand awareness, patient demand, and consumable revenue across the medical aesthetics portfolio.

✅ Lead the planning and execution of patient-facing digital campaigns, including social media, email, paid media, SEO/SEM, and influencer partnerships, to support product adoption and practice growth.

✅ Develop quarterly and annual brand marketing plans that align with business goals, revenue targets, and product priorities.

✅ Manage and optimize social media presence across platforms to build brand equity, engage practices, and educate patients on treatments and technology.

✅ Collaborate with the Brand Director and Marketing Operations Manager to develop marketing automation workflows that support lead nurturing, patient conversion, and consumable utilization.

✅ Analyze digital and social performance metrics to optimize campaigns and meet key performance indicators (KPIs) such as impressions, engagement, and treatment demand.

✅ Partner with post-sales teams to align messaging and provide digital toolkits, social assets, and practice-ready campaigns that drive in-office success.

✅ Collaborate with product, clinical, and regulatory teams to ensure content accuracy, compliance, and alignment with treatment protocols.

✅ Gather insights from providers and key stakeholders to refine digital strategies and enhance campaign effectiveness continuously.

✅ Manage digital marketing budgets, prioritizing scalable, high-ROI initiatives that support both brand visibility and practice success.

ASSUMPTION: This role requires a high level of collaboration with various teams, including product, clinical, regulatory, and post-sales teams, to ensure brand consistency and alignment with treatment protocols. The ability to manage multiple projects and prioritize tasks effectively is crucial for success in this role.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: Minimum of 5-7 years of experience in event and brand management, preferably within the beauty or consumer-packaged goods sectors.

Required Skills:

• Proven ability to plan and execute integrated digital campaigns across social media, paid media, SEO/SEM, and influencer channels.
• Strong understanding of platform-specific content strategies, engagement tactics, and performance analytics across Instagram, TikTok, Facebook, and emerging channels.
• Ability to translate aesthetic consumer trends and behavior into actionable marketing strategies that drive demand and brand loyalty.
• Skilled in creating or guiding the creation of compelling, on-brand content for digital, social, and practice use.
• Strong project management skills to lead end-to-end marketing initiatives, from concept through execution and analysis.
• Proficient in using digital tools and platforms (e.g., Google Analytics, Meta Ads Manager, HubSpot, etc.) to track KPIs and optimize performance.
• Experience developing consumer-facing campaigns, toolkits, and resources to drive patient traffic and treatment adoption at the practice level.
• Ability to work closely with cross-functional teams to align strategy and ensure brand integrity.
• Capable of managing marketing budgets, prioritizing high-ROI programs, and optimizing resource allocation.

Preferred Skills:

• Experience in the medical aesthetics or healthcare industry.
• Fluency in additional languages, particularly Spanish.

ASSUMPTION: While experience in the medical aesthetics or healthcare industry is not explicitly required, it would be beneficial for understanding the unique aspects of marketing in this sector. Additionally, fluency in Spanish could be an asset for reaching a broader audience in the Chicago area.

💰 Compensation & Benefits

Salary Range: $90,000 - $95,000, commensurate with experience

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for travel and business needs

ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 5-7 years of experience in the Chicago area. Benefits are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, specifically focused on laser, light-based, radiofrequency, and ultrasound solutions for the aesthetic and surgical markets.

Company Size: 501-1,000 employees, which means there are opportunities for collaboration and growth within a mid-sized organization.

Founded: 1999, with over 20 years of experience in the industry, indicating a stable and established company.

Company Description:

• Alma Lasers is a global innovator of laser, light-based, radiofrequency, and ultrasound solutions for the aesthetic and surgical markets.
• The company aims to provide modular, cost-effective, and high-performance systems based on the latest clinical research and cutting-edge technology.
• Alma Lasers enables practitioners to offer safe, effective, and profitable aesthetic and surgical treatments to their patients while allowing patients to benefit from the capabilities of state-of-the-art, clinically proven technologies and methods.

Company Specialties:

• Laser and light-based solutions
• Radiofrequency and ultrasound treatments
• Skin rejuvenation and body contouring
• Liposuction and laser tattoo removal
• Non-invasive surgical procedures

Company Website: https://www.almalasers.com

ASSUMPTION: Alma Lasers is a well-established company in the medical aesthetics industry, with a strong focus on innovation and providing high-quality solutions to practitioners and patients worldwide.

📊 Role Analysis

Career Level: Mid-level marketing manager, with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Brand Director and works closely with various teams, including marketing operations, product, clinical, regulatory, and post-sales teams.

Work Arrangement: This is an on-site, full-time position with at least 30% travel for business purposes, including some weekends.

Growth Opportunities:

• Potential to advance to a senior marketing role or take on additional responsibilities within the marketing department.
• Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing.
• Chance to collaborate with cross-functional teams, learning from experts in their respective fields.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company in the medical aesthetics industry.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a professional office environment.

Office Location(s): 215 N. Peoria Street, Chicago, IL 60607

Geographic Context:

• The Chicago area has a diverse population and a vibrant job market, offering numerous opportunities for personal and professional growth.
• The city is known for its rich cultural scene, world-class museums, and iconic architecture.
• Chicago has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for travel and business needs. The role requires at least 30% travel for business purposes, including some weekends.

ASSUMPTION: The Chicago area offers a diverse and dynamic environment for both personal and professional growth. The work schedule for this role is typical for a full-time, on-site position in the marketing industry, with some flexibility for travel and business needs.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the Brand Director to discuss the role, responsibilities, and qualifications.
• Final interview with key stakeholders from various teams, such as product, clinical, and post-sales teams, to assess the candidate's fit within the organization.

Key Assessment Areas:

• Digital marketing skills and experience, with a focus on social media, email, paid media, SEO/SEM, and influencer marketing.
• Ability to develop and execute integrated marketing campaigns that drive brand awareness, patient demand, and consumable revenue.
• Collaboration and communication skills, with the ability to work effectively with cross-functional teams.
• Problem-solving skills and the ability to optimize campaigns based on performance metrics.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing campaigns and consumer brand management.
• Prepare for behavioral interview questions that assess your problem-solving skills, collaboration abilities, and cultural fit within the organization.
• Research Alma Lasers and the medical aesthetics industry to demonstrate your understanding of the company and its products.

ATS Keywords: Digital Marketing, Social Media, SEO/SEM, Influencer Marketing, Brand Management, Campaign Execution, Marketing Strategy, Consumer Behavior, Patient Engagement, Brand Visibility, Marketing Automation, Lead Nurturing, Consumer Brand Manager, Medical Aesthetics, Marketing Manager

ASSUMPTION: The interview process for this role is designed to assess the candidate's digital marketing skills, collaboration abilities, and cultural fit within the organization. By tailoring your application materials and preparing for behavioral interview questions, you can demonstrate your qualifications and enthusiasm for the role.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• HubSpot
• Social media platforms (Instagram, TikTok, Facebook, etc.)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO/SEM tools (e.g., Google Search Console, SEMrush)
• Influencer marketing platforms (e.g., Grin, Upfluence)

ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms to track KPIs, optimize performance, and execute integrated marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Alma Lasers values innovation and continuously strives to develop cutting-edge technologies and treatments.
• Collaboration: The company fosters a collaborative work environment, with teams working together to achieve common goals.
• Patient-centric: Alma Lasers prioritizes the needs and well-being of patients, ensuring that its products and treatments deliver real results and improve lives.

Work Style:

• Dynamic and fast-paced, with a focus on executing impactful marketing campaigns and driving business results.
• Collaborative, with a strong emphasis on working effectively with cross-functional teams.
• Data-driven, with a focus on optimizing performance based on performance metrics.

Self-Assessment Questions:

• Do you have a proven track record of executing successful digital marketing campaigns that drive brand awareness and patient demand?
• Are you comfortable working in a dynamic, collaborative environment with cross-functional teams?
• Do you have strong problem-solving skills and the ability to optimize campaigns based on performance metrics?

ASSUMPTION: Alma Lasers values innovation, collaboration, and a patient-centric approach to its work. Candidates who align with these values and are comfortable working in a dynamic, collaborative environment will be a strong fit for this role.

⚠️ Potential Challenges

• The role requires at least 30% travel for business purposes, including some weekends, which may be challenging for candidates with personal or family commitments.
• The role involves managing a marketing budget and prioritizing high-ROI initiatives, which may require difficult decisions and trade-offs between competing priorities.
• The medical aesthetics industry is a competitive and dynamic market, with new technologies and treatments constantly emerging. Candidates must be adaptable and willing to stay up-to-date with industry trends and developments.
• The role requires a strong understanding of consumer behavior and trends in the medical aesthetics space, which may require additional research and learning for candidates new to the industry.

ASSUMPTION: While this role offers numerous opportunities for professional growth and development, it also presents several challenges that candidates should be aware of and prepared to address.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a strong emphasis on digital marketing and consumer brand management, with a focus on driving patient demand and brand visibility in the medical aesthetics space.
• In the medical aesthetics industry, this role is unique in its focus on consumer-facing digital campaigns and marketing automation workflows to support lead nurturing, patient conversion, and consumable utilization.
• Career-wise, this role offers opportunities for growth and advancement within the marketing department, with potential paths to senior marketing roles or other leadership positions within the company.

ASSUMPTION: This role is unique in its focus on consumer-facing digital campaigns and marketing automation workflows within the medical aesthetics industry. Candidates should be aware of the specific requirements and challenges of this role compared to other marketing manager positions.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new laser hair removal treatment, including platform-specific content strategies, engagement tactics, and performance analytics.
• Creating a marketing automation workflow to nurture leads and support patient conversion for a new body contouring treatment, including email marketing, retargeting, and personalized content.
• Partnering with post-sales teams to develop practice-ready campaigns and toolkits that drive in-office success for a new skin rejuvenation treatment, including patient education materials, social assets, and digital toolkits.

ASSUMPTION: These sample projects illustrate the types of initiatives that the Consumer Brand Manager may be responsible for, with a focus on driving brand awareness, patient demand, and consumable revenue through integrated digital marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• How does Alma Lasers support the growth and development of its marketing team members?
• What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
• How does Alma Lasers measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What opportunities are there for growth and advancement within the marketing department or the company as a whole?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development within the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing campaigns and consumer brand management.
• Prepare for behavioral interview questions that assess your problem-solving skills, collaboration abilities, and cultural fit within the organization.
• Research Alma Lasers and the medical aesthetics industry to demonstrate your understanding of the company and its products.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.