📌 Core Information
🔹 Job Title: Consumer Lifecycle Marketing Manager (Hybrid)
🔹 Company: Enova International
🔹 Location: Chicago, IL
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and leading comprehensive consumer lifecycle strategies
- Collaborating with cross-functional teams to optimize customer journeys
- Managing performance metrics and budgets
- Championing customer insights to shape marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of lifecycle marketing to drive long-term customer relationships and growth.
📋 Key Responsibilities
✅ Develop and implement comprehensive consumer lifecycle strategies, from design to ongoing maintenance and optimization
✅ Lead a small team of marketers and influence cross-functional teams to achieve shared goals
✅ Identify segments for targeted A/B tests, tailored messaging, and offers to drive business goals
✅ Develop customer-centric materials, tools, and campaigns across the customer journey
✅ Collaborate with Product, Strategy & Operations, Customer Service, Analytics, and Creative teams to ensure alignment of messaging, touchpoints, and features
✅ Manage annual budget and quarterly forecasts, identify risks and growth opportunities, and monitor performance
✅ Champion customer insights using qualitative and quantitative data to better understand consumer behaviors and needs
✅ Leverage AI to build scalable processes to enhance the effectiveness and efficiency of lifecycle programs
✅ Build reports to monitor segment and campaign performance, report on results, and provide insights and recommendations
ASSUMPTION: This role requires a high level of collaboration, strong analytical skills, and the ability to balance multiple priorities in a results-driven environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or other related/quantitative fields of study. MBA a plus.
Experience: 8+ years experience in lifecycle, loyalty marketing, CRM, or a related field, preferably in financial services or digitally focused brands.
Required Skills:
- Proven experience in lifecycle marketing, customer experience, or related fields
- Strong analytical skills and a passion for problem-solving
- Ability to think big-picture while executing detail-oriented plans
- Self-starter who thrives in dynamic, fast-paced environments
- Highly organized with the ability to balance multiple priorities
- Skilled at building relationships and gaining alignment on priorities
Preferred Skills:
- Experience with AI and machine learning tools
- Familiarity with the financial services industry
- Proven ability to lead teams through ambiguity and change
ASSUMPTION: Candidates with a strong background in lifecycle marketing, customer experience, and data-driven decision making will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $108,000 to $156,000 annually. Actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process and may fall outside of the range shown.
Benefits:
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a Roth option (U.S. Based employees only)
- PTO and paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day
Working Hours: Full-time, with hybrid work arrangement (in-office Tues-Thurs, remote Mon & Fri)
ASSUMPTION: The salary range provided is based on market research and Enova's internal compensation structure. The actual offer may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Enova International is a leading online financial services company that serves small businesses and consumers who are underserved by traditional banks.
Company Size: 1,001-5,000 employees. As a mid-sized company, Enova offers a blend of startup agility and enterprise resources, providing employees with ample opportunities for growth and impact.
Founded: 2004. Enova has been providing online financial services for over 20 years, with a strong track record of innovation and growth.
Company Description:
- Enova International (NYSE: ENVA) is a leading online financial services company that serves small businesses and consumers who are underserved by traditional banks.
- Over its 20-year history, Enova has provided over $61 billion in loans and financing to more than 12 million customers by offering a suite of market-leading products powered by the company's world-class analytics, machine learning algorithms, and proprietary technology.
- Enova is committed to creating an awesome place to work, with a culture that values diversity, inclusion, and employee growth.
Company Specialties:
- Online Financial Services
- Analytics-as-a-Service
- FinTech
- Consumer Lending
- Small Business Lending
- Technology and Analytics
Company Website: www.enova.com
ASSUMPTION: Enova's focus on innovation, data-driven decision making, and customer-centric products makes it an attractive employer for marketing professionals seeking to make a significant impact.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers significant growth opportunities for experienced marketing professionals looking to lead teams and drive strategic initiatives.
Reporting Structure: This role reports directly to the Senior Director of Marketing and collaborates with cross-functional teams, including Product, Technology, Analytics, Creative, Strategy, and Legal.
Work Arrangement: Hybrid. This role requires working on-site from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays.
Growth Opportunities:
- Leading and mentoring a team of marketers
- Expanding the scope of lifecycle marketing initiatives across Enova's brands
- Contributing to Enova's overall marketing strategy and roadmap
- Developing expertise in AI and machine learning applications for marketing
ASSUMPTION: This role offers ample opportunities for professional growth and development within Enova's expanding marketing organization.
🌍 Location & Work Environment
Office Type: Enova's headquarters is located in downtown Chicago, with a modern, collaborative work environment.
Office Location(s): 175 W. Jackson Blvd, Chicago, IL 60604, US
Geographic Context:
- Chicago is a major hub for the financial services industry, providing ample opportunities for networking and professional development.
- The downtown location offers easy access to public transportation, dining, and entertainment options.
- Chicago's diverse population and cultural scene provide a rich environment for marketing professionals to engage with various consumer segments.
Work Schedule: Full-time, with a hybrid work arrangement (in-office Tues-Thurs, remote Mon & Fri)
ASSUMPTION: Enova's hybrid work arrangement offers employees the flexibility to balance work and personal responsibilities while maintaining a strong connection to the company's collaborative culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven decision making and analytical skills
- Cultural fit and alignment with Enova's values
Application Tips:
- Highlight your experience with lifecycle marketing, customer experience, and data-driven decision making in your resume and cover letter
- Prepare examples of your ability to lead teams, manage projects, and drive results
- Research Enova's products, target customers, and competitive landscape to demonstrate your understanding of the business
ATS Keywords: Lifecycle Marketing, Customer Experience, Analytics, Performance Reporting, Team Leadership, Data Analysis, A/B Testing, Campaign Development, Cross-Functional Collaboration, Budget Management, Customer Insights, AI Utilization, Reporting, Problem Solving, Organizational Skills, Relationship Building
ASSUMPTION: Enova's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a strong emphasis on data-driven decision making and customer-centric marketing.
🛠️ Tools & Technologies
- AI and machine learning tools (e.g., Enova's proprietary Colossus™ platform)
- Marketing automation and analytics tools (e.g., Adobe Analytics, Google Analytics)
- CRM and marketing cloud platforms (e.g., Salesforce, Marketo)
- Project management and collaboration tools (e.g., Asana, JIRA)
ASSUMPTION: Enova's marketing team leverages a mix of proprietary and industry-standard tools to drive data-driven marketing initiatives and optimize customer experiences.
👔 Cultural Fit Considerations
Company Values:
- Listen to our customers
- Challenge assumptions
- Think big
- Set high expectations
- Hire and develop the best
Work Style:
- Collaborative and data-driven
- Agile and adaptable to change
- Focused on delivering results and driving growth
- Committed to creating an inclusive and diverse work environment
Self-Assessment Questions:
- How do you approach challenging assumptions and driving innovation in your marketing strategies?
- Describe a time when you had to pivot quickly in response to a change in the market or customer behavior. How did you lead your team through this change?
- How do you balance data-driven decision making with a customer-centric approach to marketing?
ASSUMPTION: Enova's values-driven culture emphasizes collaboration, innovation, and a customer-centric approach to marketing, with a strong focus on hiring and developing the best talent in the industry.
⚠️ Potential Challenges
- Managing a team of marketers with varying levels of experience and expertise
- Balancing multiple priorities and projects in a fast-paced, dynamic environment
- Adapting to changes in customer behavior, market trends, and regulatory requirements
- Collaborating effectively with cross-functional teams and external vendors
ASSUMPTION: These challenges can be overcome with strong leadership skills, a customer-centric mindset, and a strategic approach to marketing.
📈 Similar Roles Comparison
- Unlike traditional financial services companies, Enova focuses on serving non-prime consumers and small businesses, offering unique opportunities for marketing professionals to drive innovation and growth in underserved markets.
- Enova's data-driven approach to marketing sets it apart from competitors, with a strong emphasis on AI and machine learning applications for customer engagement and retention.
- Career paths at Enova may include opportunities to lead marketing teams, drive strategic initiatives, and contribute to the company's overall marketing strategy and roadmap.
ASSUMPTION: Enova's unique focus on underserved markets, data-driven marketing, and innovation provides marketing professionals with a compelling opportunity to drive growth and make a significant impact on the business.
📝 Sample Projects
- Developing and implementing a comprehensive customer onboarding campaign to improve engagement and reduce churn for a newly acquired brand
- Conducting a customer segmentation analysis to identify high-value customer segments and optimize marketing strategies for each group
- Leading a cross-functional team to develop and launch a new customer loyalty program, driving repeat business and customer lifetime value
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative approach required to succeed in Enova's lifecycle marketing role.
❓ Key Questions to Ask During Interview
- How does Enova approach customer segmentation and personalization in its lifecycle marketing strategies?
- Can you describe the team structure and dynamics of the marketing department at Enova?
- How does Enova foster a culture of innovation and continuous improvement in its marketing initiatives?
- What opportunities are there for professional growth and development within Enova's marketing organization?
- How does Enova balance the need for data-driven decision making with a customer-centric approach to marketing?
ASSUMPTION: These questions will help you better understand Enova's marketing strategies, team dynamics, and culture, allowing you to assess your fit for the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing, customer experience, and data-driven decision making
- Prepare examples of your ability to lead teams, manage projects, and drive results
- Research Enova's products, target customers, and competitive landscape to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
