📌 Core Information
🔹 Job Title: Consumer Marketing Planning & Operations Manager
🔹 Company: Roku
🔹 Location: Austin, Texas
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving optimization of the marketing organization through day-to-day processes and strategic planning
- Leading quarterly planning processes across all marketing verticals
- Monitoring and optimizing marketing spend through real-time budget tracking and analysis
- Collaborating with cross-functional teams to promote effective communication and resource allocation
- Developing and maintaining internal documentation to ensure operational efficiency
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills to manage complex processes and data. Successful candidates will have experience working in marketing strategy and operations, with a proven track record of driving results through effective planning and resource allocation.
📋 Key Responsibilities
✅ Lead quarterly planning processes, including creating timelines, running meetings, building and maintaining documentation, aggregating materials, and ensuring accuracy and consistency across planning workstreams
✅ Partner with Finance and Marketing teams to maintain and optimize real-time budget tracking systems
✅ Monitor marketing spend and lead quarterly budget reviews for CMO leadership staff
✅ Proactively identify opportunities for optimization of resources across CMO
✅ Build out and maintain CMO’s documentation library (e.g., SOP and RACI development)
✅ Develop thoughtful agendas and build/aggregate content for large format team meetings and offsites
✅ Foster strong relationships with cross-functional teams, promoting collaboration and effective communication
ASSUMPTION: This role involves a high degree of multitasking and working in a fast-paced, often ambiguous environment. Successful candidates will be able to manage multiple projects simultaneously, adapt to changing priorities, and maintain a strong attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 6+ years of experience working in marketing strategy and/or operations
Required Skills:
- Strong analytical skills with the ability to understand complex business drivers, produce high-quality analytics, and communicate results effectively
- Proficiency in budget tracking and financial analysis
- Proven marketing strategy/operations experience and a deep understanding of the relationship between level of effort and return on investment
- Excellent organizational and project management skills
- Exceptional attention to detail and ability to multitask in a fast-paced, often ambiguous, environment
- Strong leadership and communication skills, with the ability to influence stakeholders, build relationships, and collaborate effectively across teams
- Entrepreneurial spirit with an eagerness to identify areas of improvement and provide solutions
- Advanced Airtable, Excel, PowerPoint skills required
Preferred Skills:
- Experience working in the consumer electronics or streaming industry
- Familiarity with Roku's products and services
ASSUMPTION: Candidates with experience in marketing planning and operations within a fast-growing tech company may have an advantage in this role. Familiarity with the consumer electronics or streaming industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and market data for similar roles in Austin, TX)
Benefits:
- Healthcare (medical, dental, and vision)
- Mental health and financial wellness support
- Vacation time
- Retirement options (401(k)/pension)
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in Austin, TX. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Roku is a leading streaming platform, focused on connecting consumers to content, enabling content publishers to build and monetize large audiences, and providing advertisers unique capabilities to engage consumers.
Company Size: Roku is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: Roku was founded in 2002 and has since grown to become the #1 TV streaming platform in the U.S., Canada, and Mexico.
Company Description:
- Roku offers a range of products, including Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and a purpose-built operating system that powers it all.
- The company's commitment to users extends to its brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico.
- Roku is dedicated to offering a diverse range of benefits as part of its compensation package to support employees and their families.
Company Specialties:
- Licensing
- Audio
- Operating System for TV
- Streaming Players and Smart TVs
- Smart Home
- Streaming Platform
- Content Distribution
- OTT Advertising
- Advertising
- Home Entertainment
- Streaming Media
- and Original Programming
Company Website: https://www.weareroku.com/
ASSUMPTION: Roku's focus on innovation and collaboration makes it an attractive place for candidates seeking a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in marketing planning and operations.
Reporting Structure: The Marketing Planning & Operations Manager reports to the Director, Marketing Planning & Operations.
Work Arrangement: This role is on-site, with the expectation of working from the Austin, TX office.
Growth Opportunities:
- As Roku continues to grow, there may be opportunities for the right candidate to take on more responsibility or explore new roles within the organization.
- Roku offers a dynamic and collaborative work environment, providing opportunities for professional development and growth.
ASSUMPTION: Candidates who demonstrate strong performance and a commitment to Roku's mission may have opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Roku's Austin, TX office is a modern and collaborative workspace, designed to foster creativity and innovation.
Office Location(s): 600 Congress Ave, Austin, TX 78701
Geographic Context:
- Austin, TX is a vibrant and growing city, known for its live music scene, tech industry, and outdoor activities.
- The city offers a high quality of life, with a diverse range of neighborhoods, cultural attractions, and recreational opportunities.
- Austin's central location in the U.S. makes it an ideal hub for Roku's operations.
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines.
ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment and thrive in a collaborative team setting will find Roku's work environment appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director, Marketing Planning & Operations
- Background check and offer extension
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Leadership and teamwork abilities
- Cultural fit and alignment with Roku's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing planning and operations, as well as your familiarity with Roku's products and services.
- Demonstrate your ability to manage complex processes, analyze data, and make data-driven decisions.
ATS Keywords: Marketing Planning, Marketing Operations, Budget Tracking, Financial Analysis, Project Management, Airtable, Excel, PowerPoint
ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate the candidate's analytical and problem-solving skills.
🛠️ Tools & Technologies
- Airtable
- Excel
- PowerPoint
- Project management tools (e.g., Asana, Trello, Jira)
- Budget tracking and financial analysis tools (e.g., Google Sheets, Excel)
ASSUMPTION: Candidates should have advanced proficiency in Airtable, Excel, and PowerPoint, as well as familiarity with project management and budget tracking tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you able to manage multiple projects simultaneously and adapt to changing priorities?
- Do you have a strong attention to detail and a commitment to accuracy and quality?
- Are you a collaborative team player with strong communication and interpersonal skills?
- Do you share Roku's values and commitment to innovation and customer-centricity?
ASSUMPTION: Candidates who are a strong cultural fit for Roku will demonstrate a passion for innovation, a collaborative work style, and a commitment to Roku's values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously in a fast-paced environment
- Adapting to changing priorities and shifting workloads
- Working with complex data and making data-driven decisions
- Collaborating effectively with cross-functional teams and stakeholders
- Maintaining a strong attention to detail and commitment to accuracy in a dynamic work environment
ASSUMPTION: Successful candidates will be able to manage these challenges effectively, demonstrating strong organizational skills, adaptability, and a commitment to quality and accuracy.
📈 Similar Roles Comparison
- This role is unique to Roku, focusing on driving optimization and efficiency within the marketing organization.
- Similar roles in other companies may have a broader focus on marketing strategy or a more narrow focus on marketing operations.
- Career paths for this role may include advancement to Director or Vice President of Marketing Planning & Operations, or transition to other marketing leadership roles within Roku.
ASSUMPTION: Candidates should research Roku's unique culture and business model to understand how this role fits within the company's broader marketing organization and growth strategy.
📝 Sample Projects
- Developing and implementing a new quarterly planning process to improve efficiency and accuracy
- Optimizing marketing spend through real-time budget tracking and analysis, resulting in a 10% reduction in wasteful spending
- Collaborating with cross-functional teams to develop and maintain internal documentation, leading to a 20% improvement in operational efficiency
ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Planning & Operations Manager may undertake to drive optimization and improvement within Roku's marketing organization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Planning & Operations team?
- How does this role collaborate with other marketing teams and cross-functional stakeholders?
- What are the most pressing challenges facing the marketing organization, and how can this role contribute to addressing them?
- What opportunities exist for professional development and growth within this role and the broader marketing organization?
- How does Roku support work-life balance for employees in this role?
ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing planning and operations, analytical skills, and project management
- Prepare for your interview by researching Roku's products, services, and unique value proposition, as well as the consumer electronics and streaming industry
- Be ready to discuss your experience with marketing planning and operations, as well as your familiarity with Roku's offerings
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
