📌 Core Information
🔹 Job Title: Generative Video Producer
🔹 Company: Propellic
🔹 Location: Remote (United States, Canada)
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing, Creative
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- AI-Driven Video Production: Utilize generative AI tools to create dynamic, short-form video and visual assets.
- Collaborative Content Creation: Work closely with the media team to ensure brand alignment and performance.
- Fast-Paced Production: Execute quick-turnaround assets for digital advertising campaigns across various platforms.
- Emerging Technology Focus: Stay ahead of the latest AI tools and trends in video production.
*ASSUMPTION:* This role requires a strong interest in visual storytelling, proficiency with emerging AI platforms, and a solid understanding of digital content formats.
📋 Key Responsibilities
🔹 AI Video & Visual Content Production
- Create short-form, brand-aligned video and still assets using generative AI tools (e.g., Veo, Midjourney, Runway, Pika, Sora).
- Optimize content for platform-specific performance across Meta, TikTok, YouTube, websites, and programmatic placements.
🔹 Video Editing & Post-Production
- Transform raw AI-generated visuals, stock footage, client brand assets, and UGC into high-impact short-form videos.
- Produce channel-specific edits for TikTok/Reels, YouTube Shorts, Meta feeds/stories, and programmatic placements.
- Apply dynamic pacing, text overlays, sound design, and motion graphics to meet platform specs, campaign KPIs, and media best practices.
🔹 Creative Execution & Storytelling
- Translate creative briefs into polished, performance-ready visuals and video content.
- Execute against storyboards or existing concepts with a strong eye for detail and brand alignment.
- Collaborate with creative leads and media strategists in a fast-paced, feedback-driven environment.
🔹 AI Tool Integration & Innovation
- Leverage cutting-edge generative tools and stay ahead of emerging AI technologies.
- Contribute to internal testing, tool evaluation, and creative workflow enhancements.
🔹 Creative Performance Collaboration
- Align content with campaign objectives and performance feedback in partnership with media and analytics teams.
- Adjust assets and creative treatments based on testing outcomes, platform learning, and client feedback.
🔹 Asset & Workflow Management
- Maintain organized file systems, version control, and timely delivery of assets.
- Manage multiple projects simultaneously with accuracy and efficiency.
🔹 Brand Stewardship
- Ensure creative output consistently reflects each client’s visual identity and tone of voice.
- Express a range of brand personalities through AI-enhanced production without compromising quality or cohesion.
*ASSUMPTION:* This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects effectively.
🎯 Required Qualifications
Education:
- Bachelor's degree in a relevant field (e.g., Film Studies, Digital Media, Fine Arts) or equivalent experience.
Experience:
- 2-5 years of experience in video production, digital content creation, or a related field.
Required Skills:
- Proficiency with emerging creative AI platforms (e.g., Veo, Midjourney, Runway, Pika, Sora).
- Strong understanding of digital content formats and platform-specific performance requirements.
- Excellent video editing and post-production skills.
- Strong creative execution and storytelling abilities.
- Proven experience with brand stewardship and maintaining brand consistency.
- Familiarity with project management tools and workflows.
Preferred Skills:
- Experience with specific AI tools mentioned in the job description.
- Knowledge of industry-standard video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
- Familiarity with motion graphics and sound design tools.
- Basic understanding of programming or scripting for AI tools.
*ASSUMPTION:* Candidates with a strong portfolio showcasing their AI-driven video production skills will be highly competitive.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (based on industry standards for role, experience level, and location)
Benefits:
- Medical, dental, and vision plans + 5% 401(k) match (US employees).
- Generous PTO, company holidays, and an annual week-long destination company retreat.
- Annual budget for professional development and industry conferences.
- A chance to be part of a company shaping the future of travel through marketing.
*ASSUMPTION:* The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing, Advertising, and Travel
Company Size: Medium (101-500 employees)
Founded: 2015
Company Description: Propellic is a global travel marketing agency specializing in data-driven, AI-enhanced creative solutions for the travel industry. They work with leading travel brands to deliver innovative, performance-focused marketing campaigns.
Company Specialties: Travel marketing, data-driven creative, AI-enhanced production, digital advertising, and branding.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Creative Director or a similar role within the organization.
Work Arrangement: Remote, with core work hours around 9a-5p U.S. Central Time.
Growth Opportunities: Potential career growth paths include Senior Video Producer, Creative Lead, or transitioning into management roles within the creative or media teams.
*ASSUMPTION:* This role offers opportunities for professional growth and development within a dynamic, global travel marketing agency.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional team gatherings and company retreats.
Office Location(s): The primary work location is remote, with team members based in the United States and Canada.
Geographic Context:
- The United States: Enjoy a flexible work arrangement with a high-performing global team.
- Canada: Benefit from a remote-first culture with a strong focus on work-life balance.
Work Schedule: Full-time (40 hours per week) with flexible hours around core work hours.
*ASSUMPTION:* This role requires reliable high-speed internet and comfort with virtual collaboration tools.
💼 Interview & Application Insights
Typical Process:
1. Initial screening interview to assess cultural fit and basic qualifications.
2. Career history interview to discuss past experiences and career goals.
3. Project and/or Portfolio review to evaluate AI-driven video production skills.
4. Reference interviews to gain insights into the candidate's work ethic and performance.
Key Assessment Areas:
- AI video production skills and proficiency with relevant tools.
- Creative problem-solving and storytelling abilities.
- Collaboration and communication skills in a remote work environment.
- Adaptability and responsiveness to feedback and changing project requirements.
Application Tips:
1. Tailor your resume and portfolio to highlight AI-driven video production projects and relevant skills.
2. Prepare examples of your work that demonstrate your ability to create engaging, on-brand content for various platforms.
3. Research Propellic's clients and industry to show your understanding of the travel marketing landscape.
*ASSUMPTION:* Successful candidates will demonstrate a strong portfolio, excellent communication skills, and a deep understanding of AI-driven video production and its application in travel marketing.
🛠 Cultural Fit Considerations
Company Values:
- Data-driven creativity: Propellic emphasizes data-informed decision-making and AI-enhanced creative solutions.
- Global perspective: They value diversity in thought, background, and experience to drive innovative solutions.
- Continuous learning: The company encourages employees to stay curious, ask questions, and seek new opportunities for growth.
Work Style:
- Collaborative: Propellic fosters a culture of open communication and teamwork.
- Fast-paced: The agency operates in a dynamic, ever-changing industry and requires employees to adapt quickly to new tools and trends.
- Results-driven: They prioritize performance and ROI, focusing on delivering tangible results for clients.
Self-Assessment Questions:
1. How do you stay up-to-date with emerging AI tools and trends in video production?
2. Can you provide an example of a time when you had to adapt quickly to a new tool or platform?
3. How do you ensure your creative output aligns with a brand's visual identity and tone of voice?
4. Can you describe a situation where you had to manage multiple projects simultaneously, and how did you ensure each project received the attention it deserved?
*ASSUMPTION:* Successful candidates will demonstrate a strong cultural fit with Propellic's values and work style, as well as a deep understanding of AI-driven video production and its application in travel marketing.
⚠️ Potential Challenges
1. Keeping up with AI tool updates: The rapid evolution of AI tools may require frequent upskilling and adaptation.
2. Managing client expectations: Balancing client feedback, brand guidelines, and performance requirements can be challenging.
3. Maintaining work-life balance: A remote work arrangement may require strong self-discipline and time management skills.
4. Collaborating effectively in a remote environment: Building and maintaining strong working relationships with team members and clients can be more challenging in a remote setting.
*ASSUMPTION:* Prospective candidates should be prepared to navigate these challenges and demonstrate their ability to adapt and thrive in a dynamic, remote work environment.
📈 Similar Roles Comparison
1. Generative Video Producer vs. Traditional Video Producer: The primary difference lies in the use of AI tools for content creation and the need for AI-specific skills.
2. Industry-specific context: Travel marketing agencies may have unique requirements and expectations compared to other industries.
3. Career path comparison: Roles within travel marketing agencies may offer unique growth opportunities and career paths.
*ASSUMPTION:* Candidates should research the specific requirements and expectations of AI-driven video production roles within the travel marketing industry.
📝 Sample Projects
1. AI-Generated Travel Vignettes: Create a series of short, engaging travel videos using AI-generated visuals and stock footage, showcasing various destinations and experiences.
2. Branded Content for Social Media: Develop a set of on-brand, AI-enhanced video templates for social media platforms, ensuring consistency and performance across different channels.
3. AI-Driven Product Demonstrations: Collaborate with the media team to create dynamic, AI-generated product demonstration videos that highlight key features and benefits.
*ASSUMPTION:* Successful candidates will provide examples of their work that demonstrate their ability to create engaging, on-brand content for various platforms using AI-driven video production techniques.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: What are the most important priorities for this role in the first 30, 60, and 90 days?
2. Team Structure: How does this role fit into the creative and media teams, and who will I be working closely with?
3. Client Collaboration: How do you handle feedback and revisions from clients, and how do you ensure brand consistency across multiple projects?
4. AI Tool Integration: What AI tools does the team currently use, and are there plans to adopt new tools in the near future?
5. Growth Opportunities: What opportunities exist for professional development and career growth within the creative or media teams?
*ASSUMPTION:* Prospective candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to AI-driven video production.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://ats.rippling.com/propellic/jobs/2642509a-25fb-41fe-9787-4377e8670dbc).
2. Tailor your resume and portfolio to highlight AI-driven video production projects and relevant skills.
3. Prepare examples of your work that demonstrate your ability to create engaging, on-brand content for various platforms.
4. Research Propellic's clients and industry to show your understanding of the travel marketing landscape.
5. Follow up with the hiring manager one week after your initial application, expressing your interest in the role and asking if there is any additional information you can provide.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
