π Core Information
πΉ Job Title: Performance Creative Strategist
πΉ Company: Huckberry
πΉ Location: Austin, Texas, United States
πΉ Job Type: Full-Time
πΉ Category: Marketing & Growth
πΉ Date Posted: July 3, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid (relocation support provided)
π Job Overview
Key aspects of this role include:
- Strategizing and optimizing high-performing ad creative across paid channels
- Collaborating with media buyers, editors, and product marketers to drive measurable results
- Leveraging data, insights, and emerging tools to fuel new customer acquisition and product demand
- Contributing to campaign development, creative briefs, and performance tracking
- Working in a fast-paced, collaborative environment with a balance of analytical curiosity and creative intuition
ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on performance-driven strategy and optimization.
π Key Responsibilities
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Contribute to campaign development by drafting creative briefs, organizing performance inputs, and recommending new angles or iterations
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Participate in brainstorming and concepting sessions to generate creative ideas for ads across paid platforms
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Track testing calendars, performance metrics, and creative variants across campaigns
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Support campaign planning efforts by contributing to asset timelines, testing documentation, and coordination with editors and agency partners
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Review creative performance reports, surface insights, and ask thoughtful questions to understand whatβs working and why
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Help maintain creative libraries and asset trackers to support reusability and testing
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Implement process improvements for creative operations and testing workflows
ASSUMPTION: This role involves a mix of strategic planning, creative ideation, and performance analysis, with a focus on driving measurable results.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3+ years in a marketing, growth, or paid social role; experience within DTC, ecommerce, or agency environments preferred
Required Skills:
- Exposure to Meta Ads Manager and Google Ads
- Familiarity with creative analytics tools (e.g., Looker, Motion, Google Analytics)
- Strong organizational skills and ability to manage tasks, timelines, and creative assets
- Clear communicator, able to share updates, ask thoughtful questions, and contribute to productive cross-functional collaboration
- Demonstrated ability to follow through on projects and consistently meet deadlines
- Analytical curiosity, with an understanding of how data informs creative decisions
- Interest in social trends, video formats, and what drives performance in paid ads
- Proactive in exploring and applying AI tools to accelerate creative workflows
Preferred Skills:
- Experience writing short-form ad copy, supporting creative briefs, or working with UGC/creator content
ASSUMPTION: Candidates should have a strong foundation in both creative strategy and performance analysis, with a proven track record in a related role.
π° Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a role of this level and location)
Benefits:
- Medical, Dental, Vision benefits
- 401(k) and employer match
- Annual Huckberry shopping credits
- Paid Sabbatical leave at 4 years
- Summer Fridays
- Weekly catered lunch
- Monthly happy hours
- Mental health resources
- Paid Parental Leave
- Paid Vacation & Paid Sick Leave
- Volunteer Time Off
- Generous employee discount
- WFH flexibility
- Annual offsites
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Benefits are comprehensive and competitive for a company of this size.
π Applicant Insights
π Company Context
Industry: Retail (specifically, men's lifestyle and gear)
Company Size: 51-200 employees (small to mid-sized, offering a close-knit team environment)
Founded: 2011 (over a decade of experience in the market)
Company Description:
- Huckberry is a one-stop menβs shop thatβs equal parts lifestyle retailer and media brand
- Millions of guys trust Huckberry as their daily go-to source for discovering the worldβs coolest emerging and heritage brands
- The company is pioneering a new lifestyle category called Everyday Adventure and is trailblazing a new business model that combines the best of retail, media, and community
Company Specialties:
- Retail and ecommerce
- Media and content creation
- Building and engaging communities
Company Website: huckberry.com
ASSUMPTION: Huckberry is a well-established retailer with a strong focus on men's lifestyle and gear, offering a unique blend of products and content.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Growth Marketing team, collaborating with media buyers, editors, and product marketers
Work Arrangement: Hybrid (relocation support provided for remote hires)
Growth Opportunities:
- Potential career progression into senior roles within the Growth Marketing team or related departments
- Opportunities to expand skills and knowledge in creative strategy, performance optimization, and AI-driven workflows
- Chance to work on high-impact campaigns and contribute to the company's overall growth
ASSUMPTION: This role offers strong growth potential, both in terms of career advancement and skill development, within a dynamic and collaborative team environment.
π Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Austin, Texas (with additional offices in San Francisco, CA and Columbus, OH)
Geographic Context:
- Austin, Texas is known for its vibrant tech industry, creative culture, and outdoor lifestyle
- The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major tech hubs
- Huckberry's headquarters is located in the heart of Austin, providing easy access to amenities and public transportation
Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including Summer Fridays and weekly catered lunch
ASSUMPTION: Austin, Texas, offers a unique blend of urban and outdoor living, with a vibrant tech industry and a relatively low cost of living compared to other major tech hubs.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Growth Marketing team to discuss the role, responsibilities, and fit
- Creative challenge or case study presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- Creative problem-solving and strategic thinking
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Huckberry's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Huckberry's unique value proposition and how your background aligns with the company's mission
- Prepare for creative challenges or case studies by researching Huckberry's campaigns and ad creative
- Be ready to discuss your experience with AI tools and how you've leveraged them in previous roles
ATS Keywords: Performance Creative Strategy, Paid Ads, Campaign Development, Creative Briefs, Data Analysis, AI Tools, Social Trends, Video Formats, Ad Copywriting
ASSUMPTION: Huckberry's interview process is designed to assess both creative and analytical skills, with a focus on cultural fit and strategic thinking.
π οΈ Tools & Technologies
- Meta Ads Manager
- Google Ads
- Creative analytics tools (e.g., Looker, Motion, Google Analytics)
- AI tools for creative briefing, ideation, iteration, and copy refinement (e.g., ChatGPT, Midjourney, Runway)
ASSUMPTION: This role requires proficiency in paid advertising platforms, creative analytics tools, and AI-driven workflows for creative strategy and optimization.
π Cultural Fit Considerations
Company Values:
- Adventure
- Quality
- Community
- Innovation
- Integrity
Work Style:
- Collaborative and cross-functional
- Data-driven and performance-focused
- Creative and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment that balances analytical curiosity and creative intuition?
- Are you comfortable experimenting with generative tools to enhance asset development, concepting, and team collaboration?
- Do you align with Huckberry's values of adventure, quality, community, innovation, and integrity?
ASSUMPTION: Huckberry values a strong cultural fit, with an emphasis on collaboration, data-driven decision-making, and a creative, innovative work style.
β οΈ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up with the latest trends and tools in paid advertising and AI-driven workflows
- Balancing creative intuition with data-driven decision-making
- Collaborating effectively with cross-functional teams in a hybrid work environment
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a balance of creative and analytical thinking.
π Similar Roles Comparison
- Unlike traditional marketing or growth roles, this position requires a strong blend of creative strategy and performance optimization
- Huckberry's unique focus on men's lifestyle and gear sets this role apart from similar positions in other industries or retail sectors
- Career progression in this role could lead to senior-level positions within the Growth Marketing team or related departments
ASSUMPTION: This role offers a unique blend of creative strategy and performance optimization, with strong growth potential within a dynamic and collaborative team environment.
π Sample Projects
- Developing a creative brief for a new product launch campaign, including performance inputs and recommended angles or iterations
- Analyzing campaign performance data to identify trends, optimize creative assets, and maximize ROI
- Collaborating with media buyers, editors, and product marketers to plan and execute a high-impact ad campaign
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on creative strategy, performance optimization, and cross-functional collaboration.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall growth strategy?
- How does Huckberry approach AI-driven workflows for creative strategy and optimization, and what tools are currently in use?
- What are the most challenging aspects of this role, and how has the team addressed them in the past?
- How does Huckberry support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to assess cultural fit, role-specific challenges, and growth opportunities within Huckberry's unique work environment.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for creative challenges or case studies by researching Huckberry's campaigns and ad creative
- Be ready to discuss your experience with AI tools and how you've leveraged them in previous roles
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.