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Performance Creative Strategist

Huckberry
Full-time
On-site
Austin, Texas, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Creative Strategist

πŸ”Ή Company: Huckberry

πŸ”Ή Location: Austin, Texas, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Growth

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (relocation support provided)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategizing and optimizing high-performing ad creative across paid channels
  • Collaborating with media buyers, editors, and product marketers to drive measurable results
  • Leveraging data, insights, and emerging tools to fuel new customer acquisition and product demand
  • Contributing to campaign development, creative briefs, and performance tracking
  • Working in a fast-paced, collaborative environment with a balance of analytical curiosity and creative intuition

ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on performance-driven strategy and optimization.

πŸ“‹ Key Responsibilities

βœ… Contribute to campaign development by drafting creative briefs, organizing performance inputs, and recommending new angles or iterations

βœ… Participate in brainstorming and concepting sessions to generate creative ideas for ads across paid platforms

βœ… Track testing calendars, performance metrics, and creative variants across campaigns

βœ… Support campaign planning efforts by contributing to asset timelines, testing documentation, and coordination with editors and agency partners

βœ… Review creative performance reports, surface insights, and ask thoughtful questions to understand what’s working and why

βœ… Help maintain creative libraries and asset trackers to support reusability and testing

βœ… Implement process improvements for creative operations and testing workflows

ASSUMPTION: This role involves a mix of strategic planning, creative ideation, and performance analysis, with a focus on driving measurable results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 3+ years in a marketing, growth, or paid social role; experience within DTC, ecommerce, or agency environments preferred

Required Skills:

  • Exposure to Meta Ads Manager and Google Ads
  • Familiarity with creative analytics tools (e.g., Looker, Motion, Google Analytics)
  • Strong organizational skills and ability to manage tasks, timelines, and creative assets
  • Clear communicator, able to share updates, ask thoughtful questions, and contribute to productive cross-functional collaboration
  • Demonstrated ability to follow through on projects and consistently meet deadlines
  • Analytical curiosity, with an understanding of how data informs creative decisions
  • Interest in social trends, video formats, and what drives performance in paid ads
  • Proactive in exploring and applying AI tools to accelerate creative workflows

Preferred Skills:

  • Experience writing short-form ad copy, supporting creative briefs, or working with UGC/creator content

ASSUMPTION: Candidates should have a strong foundation in both creative strategy and performance analysis, with a proven track record in a related role.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a role of this level and location)

Benefits:

  • Medical, Dental, Vision benefits
  • 401(k) and employer match
  • Annual Huckberry shopping credits
  • Paid Sabbatical leave at 4 years
  • Summer Fridays
  • Weekly catered lunch
  • Monthly happy hours
  • Mental health resources
  • Paid Parental Leave
  • Paid Vacation & Paid Sick Leave
  • Volunteer Time Off
  • Generous employee discount
  • WFH flexibility
  • Annual offsites

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Benefits are comprehensive and competitive for a company of this size.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail (specifically, men's lifestyle and gear)

Company Size: 51-200 employees (small to mid-sized, offering a close-knit team environment)

Founded: 2011 (over a decade of experience in the market)

Company Description:

  • Huckberry is a one-stop men’s shop that’s equal parts lifestyle retailer and media brand
  • Millions of guys trust Huckberry as their daily go-to source for discovering the world’s coolest emerging and heritage brands
  • The company is pioneering a new lifestyle category called Everyday Adventure and is trailblazing a new business model that combines the best of retail, media, and community

Company Specialties:

  • Retail and ecommerce
  • Media and content creation
  • Building and engaging communities

Company Website: huckberry.com

ASSUMPTION: Huckberry is a well-established retailer with a strong focus on men's lifestyle and gear, offering a unique blend of products and content.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Growth Marketing team, collaborating with media buyers, editors, and product marketers

Work Arrangement: Hybrid (relocation support provided for remote hires)

Growth Opportunities:

  • Potential career progression into senior roles within the Growth Marketing team or related departments
  • Opportunities to expand skills and knowledge in creative strategy, performance optimization, and AI-driven workflows
  • Chance to work on high-impact campaigns and contribute to the company's overall growth

ASSUMPTION: This role offers strong growth potential, both in terms of career advancement and skill development, within a dynamic and collaborative team environment.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Austin, Texas (with additional offices in San Francisco, CA and Columbus, OH)

Geographic Context:

  • Austin, Texas is known for its vibrant tech industry, creative culture, and outdoor lifestyle
  • The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major tech hubs
  • Huckberry's headquarters is located in the heart of Austin, providing easy access to amenities and public transportation

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including Summer Fridays and weekly catered lunch

ASSUMPTION: Austin, Texas, offers a unique blend of urban and outdoor living, with a vibrant tech industry and a relatively low cost of living compared to other major tech hubs.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess cultural fit and basic qualifications
  • In-depth interview with the Growth Marketing team to discuss the role, responsibilities, and fit
  • Creative challenge or case study presentation to demonstrate problem-solving skills and strategic thinking
  • Final interview with the hiring manager or a panel of team members

Key Assessment Areas:

  • Creative problem-solving and strategic thinking
  • Analytical skills and data-driven decision-making
  • Collaboration and communication skills
  • Cultural fit and alignment with Huckberry's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of Huckberry's unique value proposition and how your background aligns with the company's mission
  • Prepare for creative challenges or case studies by researching Huckberry's campaigns and ad creative
  • Be ready to discuss your experience with AI tools and how you've leveraged them in previous roles

ATS Keywords: Performance Creative Strategy, Paid Ads, Campaign Development, Creative Briefs, Data Analysis, AI Tools, Social Trends, Video Formats, Ad Copywriting

ASSUMPTION: Huckberry's interview process is designed to assess both creative and analytical skills, with a focus on cultural fit and strategic thinking.

πŸ› οΈ Tools & Technologies

  • Meta Ads Manager
  • Google Ads
  • Creative analytics tools (e.g., Looker, Motion, Google Analytics)
  • AI tools for creative briefing, ideation, iteration, and copy refinement (e.g., ChatGPT, Midjourney, Runway)

ASSUMPTION: This role requires proficiency in paid advertising platforms, creative analytics tools, and AI-driven workflows for creative strategy and optimization.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Adventure
  • Quality
  • Community
  • Innovation
  • Integrity

Work Style:

  • Collaborative and cross-functional
  • Data-driven and performance-focused
  • Creative and innovative
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment that balances analytical curiosity and creative intuition?
  • Are you comfortable experimenting with generative tools to enhance asset development, concepting, and team collaboration?
  • Do you align with Huckberry's values of adventure, quality, community, innovation, and integrity?

ASSUMPTION: Huckberry values a strong cultural fit, with an emphasis on collaboration, data-driven decision-making, and a creative, innovative work style.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced environment
  • Keeping up with the latest trends and tools in paid advertising and AI-driven workflows
  • Balancing creative intuition with data-driven decision-making
  • Collaborating effectively with cross-functional teams in a hybrid work environment

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a balance of creative and analytical thinking.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing or growth roles, this position requires a strong blend of creative strategy and performance optimization
  • Huckberry's unique focus on men's lifestyle and gear sets this role apart from similar positions in other industries or retail sectors
  • Career progression in this role could lead to senior-level positions within the Growth Marketing team or related departments

ASSUMPTION: This role offers a unique blend of creative strategy and performance optimization, with strong growth potential within a dynamic and collaborative team environment.

πŸ“ Sample Projects

  • Developing a creative brief for a new product launch campaign, including performance inputs and recommended angles or iterations
  • Analyzing campaign performance data to identify trends, optimize creative assets, and maximize ROI
  • Collaborating with media buyers, editors, and product marketers to plan and execute a high-impact ad campaign

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on creative strategy, performance optimization, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the overall growth strategy?
  • How does Huckberry approach AI-driven workflows for creative strategy and optimization, and what tools are currently in use?
  • What are the most challenging aspects of this role, and how has the team addressed them in the past?
  • How does Huckberry support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These interview questions are designed to assess cultural fit, role-specific challenges, and growth opportunities within Huckberry's unique work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for creative challenges or case studies by researching Huckberry's campaigns and ad creative
  • Be ready to discuss your experience with AI tools and how you've leveraged them in previous roles
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.