Performance Creative Strategist

📌 Core Information

🔹 Job Title: Performance Creative Strategist

🔹 Company: Huckberry

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Growth

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (relocation support provided)

🚀 Job Overview

Key aspects of this role include:

• Strategizing and optimizing high-performing ad creative across paid channels
• Collaborating with media buyers, editors, and product marketers to drive measurable results
• Leveraging data, insights, and emerging tools to fuel new customer acquisition and product demand
• Contributing to campaign development, creative briefs, and performance tracking
• Working in a fast-paced, collaborative environment with a balance of analytical curiosity and creative intuition

ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on performance-driven strategy and optimization.

📋 Key Responsibilities

✅ Contribute to campaign development by drafting creative briefs, organizing performance inputs, and recommending new angles or iterations

✅ Participate in brainstorming and concepting sessions to generate creative ideas for ads across paid platforms

✅ Track testing calendars, performance metrics, and creative variants across campaigns

✅ Support campaign planning efforts by contributing to asset timelines, testing documentation, and coordination with editors and agency partners

✅ Review creative performance reports, surface insights, and ask thoughtful questions to understand what’s working and why

✅ Help maintain creative libraries and asset trackers to support reusability and testing

✅ Implement process improvements for creative operations and testing workflows

ASSUMPTION: This role involves a mix of strategic planning, creative ideation, and performance analysis, with a focus on driving measurable results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 3+ years in a marketing, growth, or paid social role; experience within DTC, ecommerce, or agency environments preferred

Required Skills:

• Exposure to Meta Ads Manager and Google Ads
• Familiarity with creative analytics tools (e.g., Looker, Motion, Google Analytics)
• Strong organizational skills and ability to manage tasks, timelines, and creative assets
• Clear communicator, able to share updates, ask thoughtful questions, and contribute to productive cross-functional collaboration
• Demonstrated ability to follow through on projects and consistently meet deadlines
• Analytical curiosity, with an understanding of how data informs creative decisions
• Interest in social trends, video formats, and what drives performance in paid ads
• Proactive in exploring and applying AI tools to accelerate creative workflows

Preferred Skills:

• Experience writing short-form ad copy, supporting creative briefs, or working with UGC/creator content

ASSUMPTION: Candidates should have a strong foundation in both creative strategy and performance analysis, with a proven track record in a related role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a role of this level and location)

Benefits:

• Medical, Dental, Vision benefits
• 401(k) and employer match
• Annual Huckberry shopping credits
• Paid Sabbatical leave at 4 years
• Summer Fridays
• Weekly catered lunch
• Monthly happy hours
• Mental health resources
• Paid Parental Leave
• Paid Vacation & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount
• WFH flexibility
• Annual offsites

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Benefits are comprehensive and competitive for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (specifically, men's lifestyle and gear)

Company Size: 51-200 employees (small to mid-sized, offering a close-knit team environment)

Founded: 2011 (over a decade of experience in the market)

Company Description:

• Huckberry is a one-stop men’s shop that’s equal parts lifestyle retailer and media brand
• Millions of guys trust Huckberry as their daily go-to source for discovering the world’s coolest emerging and heritage brands
• The company is pioneering a new lifestyle category called Everyday Adventure and is trailblazing a new business model that combines the best of retail, media, and community

Company Specialties:

• Retail and ecommerce
• Media and content creation
• Building and engaging communities

Company Website: huckberry.com

ASSUMPTION: Huckberry is a well-established retailer with a strong focus on men's lifestyle and gear, offering a unique blend of products and content.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Growth Marketing team, collaborating with media buyers, editors, and product marketers

Work Arrangement: Hybrid (relocation support provided for remote hires)

Growth Opportunities:

• Potential career progression into senior roles within the Growth Marketing team or related departments
• Opportunities to expand skills and knowledge in creative strategy, performance optimization, and AI-driven workflows
• Chance to work on high-impact campaigns and contribute to the company's overall growth

ASSUMPTION: This role offers strong growth potential, both in terms of career advancement and skill development, within a dynamic and collaborative team environment.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Austin, Texas (with additional offices in San Francisco, CA and Columbus, OH)

Geographic Context:

• Austin, Texas is known for its vibrant tech industry, creative culture, and outdoor lifestyle
• The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major tech hubs
• Huckberry's headquarters is located in the heart of Austin, providing easy access to amenities and public transportation

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including Summer Fridays and weekly catered lunch

ASSUMPTION: Austin, Texas, offers a unique blend of urban and outdoor living, with a vibrant tech industry and a relatively low cost of living compared to other major tech hubs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Growth Marketing team to discuss the role, responsibilities, and fit
• Creative challenge or case study presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the hiring manager or a panel of team members

Key Assessment Areas:

• Creative problem-solving and strategic thinking
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with Huckberry's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Huckberry's unique value proposition and how your background aligns with the company's mission
• Prepare for creative challenges or case studies by researching Huckberry's campaigns and ad creative
• Be ready to discuss your experience with AI tools and how you've leveraged them in previous roles

ATS Keywords: Performance Creative Strategy, Paid Ads, Campaign Development, Creative Briefs, Data Analysis, AI Tools, Social Trends, Video Formats, Ad Copywriting

ASSUMPTION: Huckberry's interview process is designed to assess both creative and analytical skills, with a focus on cultural fit and strategic thinking.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Creative analytics tools (e.g., Looker, Motion, Google Analytics)
• AI tools for creative briefing, ideation, iteration, and copy refinement (e.g., ChatGPT, Midjourney, Runway)

ASSUMPTION: This role requires proficiency in paid advertising platforms, creative analytics tools, and AI-driven workflows for creative strategy and optimization.

👔 Cultural Fit Considerations

Company Values:

• Adventure
• Quality
• Community
• Innovation
• Integrity

Work Style:

• Collaborative and cross-functional
• Data-driven and performance-focused
• Creative and innovative
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment that balances analytical curiosity and creative intuition?
• Are you comfortable experimenting with generative tools to enhance asset development, concepting, and team collaboration?
• Do you align with Huckberry's values of adventure, quality, community, innovation, and integrity?

ASSUMPTION: Huckberry values a strong cultural fit, with an emphasis on collaboration, data-driven decision-making, and a creative, innovative work style.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with the latest trends and tools in paid advertising and AI-driven workflows
• Balancing creative intuition with data-driven decision-making
• Collaborating effectively with cross-functional teams in a hybrid work environment

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a balance of creative and analytical thinking.

📈 Similar Roles Comparison

• Unlike traditional marketing or growth roles, this position requires a strong blend of creative strategy and performance optimization
• Huckberry's unique focus on men's lifestyle and gear sets this role apart from similar positions in other industries or retail sectors
• Career progression in this role could lead to senior-level positions within the Growth Marketing team or related departments

ASSUMPTION: This role offers a unique blend of creative strategy and performance optimization, with strong growth potential within a dynamic and collaborative team environment.

📝 Sample Projects

• Developing a creative brief for a new product launch campaign, including performance inputs and recommended angles or iterations
• Analyzing campaign performance data to identify trends, optimize creative assets, and maximize ROI
• Collaborating with media buyers, editors, and product marketers to plan and execute a high-impact ad campaign

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on creative strategy, performance optimization, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall growth strategy?
• How does Huckberry approach AI-driven workflows for creative strategy and optimization, and what tools are currently in use?
• What are the most challenging aspects of this role, and how has the team addressed them in the past?
• How does Huckberry support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These interview questions are designed to assess cultural fit, role-specific challenges, and growth opportunities within Huckberry's unique work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for creative challenges or case studies by researching Huckberry's campaigns and ad creative
• Be ready to discuss your experience with AI tools and how you've leveraged them in previous roles
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.