📌 Core Information
🔹 Job Title: Consumer PR Intern (Summer 2025)
🔹 Company: Weber Shandwick
🔹 Location: St. Louis, Missouri, United States
🔹 Job Type: Internship
🔹 Category: Public Relations
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creative brainstorming and execution of PR campaigns for iconic brands
- Collaboration with a talented team to generate groundbreaking, award-winning programs
- Working on a variety of tasks, from written communications to event coordination and media outreach
- Gaining real-world experience in a fast-paced agency environment
ASSUMPTION: This internship is designed to provide a well-rounded introduction to the field of public relations, offering a mix of creative, strategic, and tactical responsibilities.
📋 Key Responsibilities
✅ Create: Craft written communications including media materials and compelling social content
✅ Research: Analyze brands using various resources
✅ Engage: Share big ideas in brainstorms and with teams
✅ Plan: Assist in event coordination and logistics
✅ Hustle: Pitch stories to media, develop media lists, track placements, etc.
✅ Monitor: Track brands in traditional and social media
ASSUMPTION: While this role involves a wide range of responsibilities, the focus will be on learning and contributing to the team's success rather than individual project ownership.
🎯 Required Qualifications
Education: College graduate by the start of the internship
Experience: None specified, but previous internship or relevant experience may be beneficial
Required Skills:
- Creative thinking and the ability to work outside the box
- Strong digital savvy and understanding of social media platforms
- Excellent communication skills, both verbal and written
- Strong organizational skills and the ability to manage multiple tasks
- Attention to detail and commitment to delivering clear and precise work
- Proficiency in Word, PowerPoint, Excel, and Outlook
Preferred Skills:
- Familiarity with platforms like Hootsuite, Muck Rack, Cision, Adobe Creative Suite
ASSUMPTION: While the role requires a diverse skill set, the most important qualities are creativity, adaptability, and a strong work ethic.
💰 Compensation & Benefits
Salary Range: $20.00 - $20.00 per hour
Benefits:
- Regular check-ins, calls, and touchpoints with teams and the whole office
- Mentorship program
- Access to LinkedIn Learning for professional development
- Potential for the internship to grow into a full-time position
Working Hours: 40 hours per week from June to October
ASSUMPTION: The salary range is based on industry standards for entry-level PR internships in the St. Louis area.
📌 Applicant Insights
🔍 Company Context
Industry: Weber Shandwick is a global public relations and communications firm that specializes in creating integrated programs that shape public opinion, perceptions, and behavior across sectors and markets.
Company Size: Weber Shandwick is a mid-sized company with 121 employees in the St. Louis area, providing a supportive and collaborative work environment.
Founded: Weber Shandwick was founded in 1989 and has since grown into one of the world's leading public relations agencies.
Company Description:
- Weber Shandwick offers a range of services, including corporate communications, consumer marketing, healthcare, technology, and public affairs
- The company is known for its innovative and integrated approach to communications, combining traditional public relations with digital and social media strategies
- Weber Shandwick is committed to fostering a diverse and inclusive work environment
Company Specialties:
- Corporate Communications
- Consumer Marketing
- Healthcare Communications
- Technology Communications
- Public Affairs
Company Website: webershandwick.com
ASSUMPTION: Weber Shandwick's focus on integration and innovation sets it apart in the public relations industry, providing interns with a unique learning experience.
📊 Role Analysis
Career Level: This internship is designed for recent college graduates seeking to launch their careers in public relations.
Reporting Structure: Interns will report directly to the PR team and work closely with account managers, senior account executives, and other team members.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. Interns can expect to work from the Weber Shandwick office in St. Louis for a portion of their internship.
Growth Opportunities:
- Potential for the internship to grow into a full-time position
- Exposure to a wide range of clients and industries
- Opportunities to learn from and collaborate with experienced professionals
ASSUMPTION: While this is an entry-level position, the internship offers significant growth potential and the chance to make a meaningful impact on the team's success.
🌍 Location & Work Environment
Office Type: Weber Shandwick's St. Louis office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 20 South Broadway, Suite 200, St. Louis, MO 63102
Geographic Context:
- St. Louis is a mid-sized city with a vibrant arts and culture scene, offering a variety of entertainment and recreational opportunities
- The city is home to several major corporations and has a strong business community
- St. Louis has a humid subtropical climate, with hot summers and cold winters
Work Schedule: Interns will work 40 hours per week from June to October, with a mix of on-site and remote work.
ASSUMPTION: The hybrid work arrangement offers interns the flexibility to balance their work and personal lives while still benefiting from the collaborative environment of the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- In-person or virtual interview with the PR team
- Final decision and offer
Key Assessment Areas:
- Communication skills and ability to articulate ideas clearly and concisely
- Creativity and problem-solving skills
- Understanding of the public relations industry and Weber Shandwick's approach
- Adaptability and ability to work well in a team
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of your creative thinking and problem-solving skills
- Research Weber Shandwick and be prepared to discuss why you are interested in the internship and the company
ATS Keywords: public relations, consumer marketing, communications, creative thinking, digital savvy, collaboration, brainstorming, event coordination, media outreach, brand monitoring
ASSUMPTION: The application process is designed to assess candidates' communication skills, creativity, and cultural fit with Weber Shandwick.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
- Social media platforms (e.g., Twitter, Facebook, Instagram, LinkedIn)
- PR and media monitoring tools (e.g., Muck Rack, Cision)
- Design and creative software (e.g., Adobe Creative Suite)
ASSUMPTION: While specific tools and technologies may vary depending on the projects assigned, interns should be comfortable using Microsoft Office Suite and social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Creativity
- Collaboration
- Excellence
- Accountability
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and committed to excellence
Self-Assessment Questions:
- How do you demonstrate creativity and innovation in your work?
- Can you provide an example of a time when you worked collaboratively to achieve a goal?
- How do you adapt to change and uncertainty in a fast-paced environment?
ASSUMPTION: Weber Shandwick values candidates who are creative, collaborative, and adaptable, with a strong work ethic and commitment to excellence.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to a hybrid work arrangement and balancing on-site and remote work
- Developing a strong understanding of Weber Shandwick's clients and their industries
- Building relationships with team members and colleagues in a hybrid work environment
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike some internships, this role offers a mix of creative and tactical responsibilities, providing a well-rounded introduction to the field of public relations
- Weber Shandwick's focus on integration and innovation sets it apart in the public relations industry, providing interns with a unique learning experience
- This internship offers the potential for growth and the chance to make a meaningful impact on the team's success
ASSUMPTION: While this internship shares similarities with other PR internships, its focus on integration and innovation makes it a unique opportunity for learning and growth.
📝 Sample Projects
- Developing a social media campaign to promote a new product launch
- Assisting with event planning and logistics for a client's conference
- Researching and drafting media materials for a client's upcoming announcement
ASSUMPTION: These sample projects are intended to illustrate the range of responsibilities and tasks that interns may encounter during their internship.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week for an intern in this role?
- How does Weber Shandwick support the growth and development of its interns?
- What are the most important qualities for success in this role?
- How does Weber Shandwick approach integration and innovation in its public relations campaigns?
- What opportunities are there for interns to work on different types of accounts and projects?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, work environment, and growth opportunities for interns at Weber Shandwick.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Weber Shandwick Careers
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of your creative thinking and problem-solving skills
- Research Weber Shandwick and be prepared to discuss why you are interested in the internship and the company
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
