Content and Brand Manager

📌 Core Information

🔹 Job Title: Content and Brand Manager

🔹 Company: Jeff App

🔹 Location: Riga, Latvia

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Leading video content production across multiple platforms
• Managing relationships with video creators and ensuring brand guidelines
• Analyzing content performance and iterating for improvement
• Scouting for new opportunities based on platform trends and algorithms

ASSUMPTION: This role requires a dynamic individual who can thrive in a fast-paced, data-driven environment and is passionate about content creation.

📋 Key Responsibilities

✅ Sourcing and managing video creators for TikTok, Meta, and other platforms

✅ Coordinating planning of sourcing themes, ideas, topics, covered USPs, and other key elements for all multimedia content

✅ Establishing and ensuring adherence to brand guidelines

✅ Introducing market player and competitor research processes for content ideas generation

✅ Coordinating a portfolio of 10+ brands across 6 markets

✅ Content performance analysis and iterative improvement

✅ Defining and following a set of relevant KPIs

✅ Platform trends and algorithm analysis to scout for new opportunities

✅ Ensuring 8+ new videos are created weekly for each key brand

✅ Monitoring guidelines from all key platforms and ensuring they are followed

✅ Handling cases of content or account suspension for all social media accounts

✅ Leading expansion and scaling into currently underutilized channels

✅ Playing a key role in managing relationships with key platform partners directly

ASSUMPTION: This role involves a high level of coordination, problem-solving, and proactive issue resolution, often requiring work outside of regular business hours.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 2 years of experience with multimedia marketing content coordination

Required Skills:

• Intermediate or higher knowledge of key platforms: TikTok, Meta, YouTube
• Excellent ability to implement, coordinate, and improve all processes related to content generation and marketing
• Excellent level of English. Spanish is a plus
• Understanding of international, 24/7 operating businesses and problem-solving

Preferred Skills:

• Experience with content creation for emerging markets
• Familiarity with financial services or fintech industry

ASSUMPTION: Candidates should have a strong understanding of content marketing, brand management, and platform trends, with a proven track record in a similar role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and market standards for the role and location)

Benefits:

• Equipment of your preference
• Vacation policy covering annual leave and national holidays
• Knowledgeable, driven, and experienced team
• Modern and cozy office in the center of Riga
• Hybrid approach to work (2 days at home per week after probation)
• Team building events, both remotely and in-office
• Health insurance after probation period

Working Hours: Full-time (40 hours per week), with flexibility to work outside of regular business hours as needed

ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. The benefits package is designed to attract and retain top talent in a competitive market.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Marketplace Platforms, focusing on providing access to the widest range of financial services and adjacent products digitally, primarily in high-growth emerging economies

Company Size: 11-50 employees, with a fast-growing team across 6 countries

Founded: 2020, with significant growth and recognition since launch

Company Description:

• Providing access to the widest range of financial services and adjacent products digitally
• Primarily focusing on largest high-growth emerging economies in the world
• Recognized as the fastest-growing startup from the Baltics and Eastern Europe by Sifted
• Top 10 fastest-growing European startup by Sifted
• Top 3 fastest-growing tech company in Central and Eastern Europe by Deloitte
• Top 30 fastest-growing company in FT1000 rankings by Financial Times and Statista

Company Specialties:

• Financial product comparison marketplaces
• Data-centric approach to building products for emerging markets
• Scaling content production and brand management

Company Website: https://www.jeff-app.com/

ASSUMPTION: Jeff App is a dynamic, data-driven company with a strong focus on growth and innovation in the emerging markets.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the content creation team, brand managers, and platform partners

Work Arrangement: Hybrid, with 3 days in the office and 2 days working remotely (after probation)

Growth Opportunities:

• Expanding into new markets and platforms
• Developing expertise in content creation for emerging markets
• Potential career progression into senior marketing or management roles

ASSUMPTION: This role offers significant growth potential as the company continues to expand and scale its content production and brand management efforts.

🌍 Location & Work Environment

Office Type: Modern and cozy office in the center of Riga, Spikeri - the heart of the Latvian startup ecosystem

Office Location(s): Riga, Latvia

Geographic Context:

• Riga is the capital and largest city of Latvia, with a population of around 632,000
• Latvia is a member of the European Union and the Eurozone
• The cost of living in Riga is generally lower than in other major European cities

Work Schedule: Full-time (40 hours per week), with flexibility to work outside of regular business hours as needed

ASSUMPTION: The work environment at Jeff App is fast-paced, collaborative, and data-driven, with a strong focus on growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth interview with the hiring manager and team members
• Final interview with the CEO or other senior leadership

Key Assessment Areas:

• Content creation and marketing skills
• Brand management experience
• Platform knowledge and trends awareness
• Problem-solving and decision-making abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the role, company, and industry
• Showcase your portfolio or examples of your content creation and brand management work
• Prepare questions to ask the interviewer about the company, team, or role

ATS Keywords: Content creation, brand management, video production, social media marketing, data analysis, KPI definition, market research, trend analysis, content coordination, problem-solving, team collaboration, communication, English language, Spanish language, platform management, content strategy

ASSUMPTION: The application process at Jeff App is designed to assess candidates' skills, experiences, and cultural fit, with a focus on data-driven decision-making and collaboration.

🛠️ Tools & Technologies

• Social media platforms: TikTok, Meta (Facebook, Instagram), YouTube
• Content creation and editing tools: [To be determined based on candidate's preference]
• Project management tools: [To be determined based on company's standard]
• Analytics and reporting tools: [To be determined based on company's standard]

ASSUMPTION: The specific tools and technologies used may vary based on the candidate's preferences and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Walk the talk: We not only understand what to do but are able to execute it
• Integrity: We are reliable, trustworthy, and accountable professionals who respect each other
• 10x mentality: We tackle massive markets with bold ambition and solutions
• Action over perfection: We make informed decisions quickly and iterate as we go
• Always be solving, always be building: We are problem solvers, not just problem finders
• Own it: We take full responsibility for our work and ensure everything possible is done to deliver outcomes

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Proactive and solution-oriented

Self-Assessment Questions:

• Do you have a proven track record of creating engaging content and managing brands in a fast-paced environment?
• Are you comfortable working with multiple platforms and adapting to their unique guidelines and trends?
• Do you thrive in a data-driven, collaborative work environment and enjoy solving problems and building solutions?

ASSUMPTION: Candidates should assess their alignment with Jeff App's values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing a large portfolio of brands across multiple markets and platforms
• Keeping up with the fast-paced nature of the content creation and marketing industry
• Adapting to the unique guidelines and trends of various platforms
• Resolving content or account suspension issues promptly and proactively

ASSUMPTION: These challenges require a dynamic, adaptable, and proactive individual with strong problem-solving skills and a data-driven approach.

📈 Similar Roles Comparison

• This role is unique in its focus on scaling content production and brand management for emerging markets
• While similar roles may exist in other companies, Jeff App's focus on emerging markets and data-centric approach sets it apart
• Career progression opportunities may vary depending on the company's size and growth trajectory

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a content strategy for a new brand launch in an emerging market
• Analyzing platform trends and algorithms to identify new opportunities for content creation
• Managing a team of video creators to produce high-quality content on a tight deadline

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Content and Brand Manager at Jeff App.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does Jeff App support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Jeff App approach content creation and brand management for emerging markets?
• What are the biggest challenges facing the content and brand management team currently, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, team, and company, and to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a portfolio or examples of your content creation and brand management work
• Prepare questions to ask the interviewer about the company, team, or role
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.