📌 Core Information
🔹 Job Title: Content and Event Marketing Strategist
🔹 Company: Procore Technologies
🔹 Location: New Orleans, Louisiana, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing field marketing events to generate qualified pipeline and deepen relationships with key accounts
- Supporting Account-Based Marketing (ABM) campaigns targeting Mid-Market and Enterprise customers
- Partnering with Sales and Customer Success to create tailored collateral and nurture sequences to support pipeline growth
- Managing email campaigns, nurture programs, and workflows in HubSpot
- Collaborating on content creation and managing social media platforms to support brand awareness
ASSUMPTION: This role requires a versatile marketer who can wear multiple hats and thrive in a fast-paced SaaS environment. Strong communication, project management, and sales alignment skills are crucial for success.
📋 Key Responsibilities
✅ Plan, execute, and support trade shows, conferences, and hosted events that generate qualified pipeline and deepen relationships with key accounts
✅ Collaborate closely with Sales to pre-book meetings, drive booth traffic, and coordinate post-event follow-up
✅ Support the strategy and deployment of personalized, multi-channel Account-Based Marketing (ABM) campaigns targeting Mid-Market and Enterprise customers
✅ Align with the Revenue team to drive engagement, increase conversion rates, and accelerate deals
✅ Partner with Sales and Customer Success to create tailored collateral, battlecards, one-pagers, and nurture sequences to support pipeline growth
✅ Build and manage email campaigns, nurture programs, and workflows in HubSpot, monitoring performance metrics and continuously optimizing for engagement, delivery, and conversion
✅ Collaborate on the creation of blog posts, customer stories, social media content, and digital campaigns that support brand awareness
✅ Manage day-to-day scheduling and engagement across social platforms, including LinkedIn, supporting product releases, events, and strategic messages
✅ Assist with web content updates, campaign landing pages, and lead capture optimization
✅ Maintain data accuracy and marketing attribution in HubSpot to support clear reporting and performance insights
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage various marketing channels and initiatives effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in B2B SaaS marketing, with exposure to sales-aligned marketing programs (4-5 years preferred)
Required Skills:
- Hands-on experience with HubSpot (or similar platforms) and comfort working in CRM and marketing automation systems
- Solid understanding of content strategy and experience managing social media channels for a business
- Familiarity with ABM, campaign development, and field marketing logistics
- Strong writing, communication, and project management skills
- A collaborative mindset and a desire to learn, grow, and make an impact
- A passion for supporting Sales and driving measurable business outcomes
Preferred Skills:
- Experience with marketing automation tools and email marketing platforms
- Familiarity with marketing analytics and reporting
- Knowledge of the construction industry or SaaS landscape
ASSUMPTION: Candidates with experience in B2B marketing, sales enablement, and event planning will be well-suited for this role. Familiarity with the construction industry or SaaS landscape is a plus but not required.
💰 Compensation & Benefits
Salary Range: $64,397 - $88,546. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
Benefits:
- Paid Time Off
- Healthcare Coverage
- Career Enrichment
- Development Programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Strategist role in the United States. Actual compensation may vary based on the candidate's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Construction Software
Company Size: 1,001-5,000 employees. This size allows for a structured environment with ample opportunities for growth and collaboration.
Founded: Procore Technologies was founded in 2002, with over two decades of experience in the construction industry.
Company Description:
- Procore Technologies, Inc. (NYSE: PCOR) is a leading technology partner for every stage of construction.
- With more than two decades of experience, over three million projects in 150+ countries have run on Procore’s purpose-built, unified platform.
- Procore’s innovative technology delivers AI & data-driven insights to help teams drive efficiency and mitigate risks.
Company Specialties:
- Construction Software
- Construction Project Management Software
- Online Project Management Software
- Web-based Construction Management Tools
- iPad for Construction
- Construction Submittals
- iPhone for Construction
- Construction Project Software
Company Website: https://www.procore.com
ASSUMPTION: Procore Technologies is a well-established company with a strong presence in the construction industry. They offer a comprehensive suite of construction management software solutions, making them a competitive employer in the tech space.
📊 Role Analysis
Career Level: Mid-level Marketing Strategist, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: This role will report directly to the Marketing Manager or Director of Marketing, with close collaboration with Sales, Customer Success, and other marketing team members.
Work Arrangement: On-site, full-time position with the opportunity to work from the New Orleans office or other Procore locations.
Growth Opportunities:
- Procore offers various career development programs, including mentorships, training, and workshops to help employees grow professionally.
- With a large employee base and multiple departments, there are ample opportunities for internal transfers and promotions.
- Procore's commitment to innovation and expansion creates new roles and growth opportunities regularly.
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing industry and contribute to the success of a well-established company. Candidates can expect a challenging and rewarding experience with ample opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Procore's New Orleans office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1121 Josephine Street, New Orleans, Louisiana, United States
Geographic Context:
- New Orleans is a vibrant city with a rich cultural heritage, offering a unique blend of history, arts, and entertainment.
- The city is home to numerous Fortune 500 companies and a thriving tech industry, providing ample networking opportunities.
- New Orleans has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options available for qualified candidates.
ASSUMPTION: Working in New Orleans offers a unique blend of cultural experiences and professional opportunities. Procore's office environment is designed to support collaboration, creativity, and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager or a member of the Talent Acquisition team
- In-depth behavioral interview with the Hiring Manager and a team member from the Marketing department
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Event planning and logistics
- Sales enablement and alignment
- Communication and project management skills
- Cultural fit and alignment with Procore's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments.
- Demonstrate your understanding of Procore's products, services, and industry by conducting thorough research before applying.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
ATS Keywords: B2B SaaS Marketing, Sales-Aligned Marketing, HubSpot, CRM, Marketing Automation, Content Strategy, Social Media Management, ABM, Campaign Development, Field Marketing, Writing, Communication, Project Management, Collaboration, Sales Support, Business Outcomes
ASSUMPTION: Procore's interview process is designed to assess candidates' skills, experience, and cultural fit. By preparing thoroughly and demonstrating your understanding of the role and company, you can increase your chances of success.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Salesforce (CRM)
- Marketo (marketing automation platform)
- Google Workspace (collaboration and productivity suite)
- Microsoft Office Suite (productivity tools)
ASSUMPTION: Procore uses a variety of tools and technologies to streamline marketing processes, improve collaboration, and drive business outcomes. Familiarity with these tools is not required but may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Integrity
- Teamwork
- Innovation
- Commitment
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Strong communication and project management skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and enjoy wearing multiple hats?
- Are you comfortable working with Sales teams and aligning marketing efforts with revenue goals?
- Do you have strong writing, communication, and project management skills?
- Are you passionate about supporting Sales and driving measurable business outcomes?
ASSUMPTION: Procore values a strong cultural fit and seeks candidates who align with their core values and work style. By assessing your fit with these factors, you can increase your chances of success in the interview process.
⚠️ Potential Challenges
- Managing multiple marketing channels and initiatives simultaneously may require strong organizational skills and adaptability.
- Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment.
- Procore's commitment to innovation and continuous improvement may require candidates to stay up-to-date with industry trends and adapt to changes in processes and tools.
- New Orleans' humid subtropical climate may present challenges for candidates who prefer cooler or drier weather.
ASSUMPTION: While Procore offers a unique and rewarding work environment, candidates should be aware of the potential challenges and ensure they align with their personal and professional goals.
📈 Similar Roles Comparison
- Compared to other Marketing Strategist roles, this position offers a unique blend of event planning, sales enablement, and content marketing responsibilities.
- Procore's focus on the construction industry provides a specialized context for marketing efforts, requiring candidates to understand the unique needs and challenges of the industry.
- As a mid-level role, this position offers opportunities for growth and advancement within the marketing department and the broader organization.
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for marketing professionals seeking a challenging and rewarding experience.
📝 Sample Projects
- Planning and executing a successful industry conference, generating qualified pipeline and deepening relationships with key accounts
- Developing and deploying a personalized, multi-channel ABM campaign targeting Mid-Market and Enterprise customers, driving engagement, and accelerating deals
- Creating tailored collateral and nurture sequences to support pipeline growth, aligning with Sales and Customer Success teams to ensure clear and consistent messaging
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the impact this role can have on Procore's marketing efforts and business outcomes.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and contribute to Procore's business goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Procore support the professional growth and development of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Procore foster a culture of innovation and continuous improvement, and how can I contribute to this culture?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and Procore's success. By preparing in advance and tailoring your questions to the specific role and company, you can gain valuable insights and make a strong impression.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments, emphasizing your fit with Procore's values and work style.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
- If applicable, prepare examples of your marketing work, such as campaign results, event planning, or content creation.
- Follow up with the Hiring Manager or a member of the Talent Acquisition team one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
