📌 Core Information
🔹 Job Title: Content and Event Marketing Strategist
🔹 Company: Procore Technologies
🔹 Location: New Orleans, Louisiana, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting revenue-driving initiatives through a broad range of marketing tactics
- Collaborating with sales teams to generate qualified pipeline and deepen relationships with key accounts
- Planning and executing field marketing events, trade shows, and hosted events
- Managing email campaigns, nurture programs, and workflows in HubSpot
- Contributing to content marketing efforts, including blog posts, customer stories, and social media content
ASSUMPTION: This role requires a versatile marketing professional with experience in multiple marketing channels and a strong understanding of sales-aligned marketing programs.
📋 Key Responsibilities
✅ Plan, execute, and support trade shows, conferences, and hosted events that generate qualified pipeline and deepen relationships with key accounts
✅ Collaborate closely with Sales to pre-book meetings, drive booth traffic, and coordinate post-event follow-up
✅ Support the strategy and deployment of personalized, multi-channel Account-Based Marketing (ABM) campaigns targeting Mid-Market and Enterprise customers
✅ Partner with Sales and Customer Success to create tailored collateral, battlecards, one-pagers, and nurture sequences to support pipeline growth
✅ Build and manage email campaigns, nurture programs, and workflows in HubSpot, monitoring performance metrics and optimizing for engagement, delivery, and conversion
✅ Collaborate on the creation of blog posts, customer stories, social media content, and digital campaigns that support brand awareness
✅ Manage day-to-day scheduling and engagement across social platforms, supporting product releases, events, and strategic messages
✅ Assist with web content updates, campaign landing pages, and lead capture optimization
✅ Maintain data accuracy and marketing attribution in HubSpot to support clear reporting and performance insights
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-5 years of experience in B2B SaaS marketing, with exposure to sales-aligned marketing programs
Required Skills:
- Hands-on experience with HubSpot (or similar platforms) and comfort working in CRM and marketing automation systems
- Solid understanding of content strategy and experience managing social media channels for a business
- Familiarity with ABM, campaign development, and field marketing logistics
- Strong writing, communication, and project management skills
- Collaborative mindset and desire to learn, grow, and make an impact
- Passion for supporting Sales and driving measurable business outcomes
Preferred Skills:
- Experience with marketing automation platforms and email marketing tools
- Familiarity with marketing analytics and reporting
- Knowledge of the construction industry or related fields
ASSUMPTION: Candidates with experience in B2B marketing, sales enablement, and event planning will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $64,397 - $88,546 per year. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate's job-related skills, experience, education or training, and location.
Benefits:
- Generous paid time off and healthcare coverage
- Career enrichment and development programs
- Additional perks and benefits detailed on the Procore careers website
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for event scheduling
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and location. Benefits are subject to change and may vary based on the candidate's employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically construction management software
Company Size: 1,001-5,000 employees. This size allows for a mix of startup-like agility and enterprise-level resources, providing opportunities for growth and collaboration.
Founded: Procore was founded in 2002, with a focus on providing cloud-based construction management software that helps clients more efficiently build various structures.
Company Description:
- Procore is a leading technology partner for every stage of construction, with more than two decades of experience and over three million projects in 150+ countries running on its purpose-built, unified platform.
- The company's innovative technology delivers AI & data-driven insights to help teams drive efficiency and mitigate risks throughout the construction lifecycle.
- Procore is committed to shaping a better future for construction professionals, projects, and communities by harnessing the power of technology and deep industry expertise.
Company Specialties:
- Construction Software
- Construction Project Management Software
- Online Project Management Software
- Web-based Construction Management Tools
- iPad for Construction
- Construction Submittals
- iPhone for Construction
- Construction Project Software
Company Website: www.procore.com
ASSUMPTION: Procore's focus on construction management software provides a unique opportunity for marketing professionals interested in the construction industry or related fields.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates closely with sales, customer success, and other marketing team members.
Work Arrangement: On-site, with a flexible work schedule that may include occasional remote work or adjusted hours for event planning and execution.
Growth Opportunities:
- Advancement within the marketing department, such as promotion to a senior marketing role or specialization in a specific marketing channel
- Expansion into other areas of the business, such as product marketing, sales enablement, or customer success
- Professional development through training, workshops, and mentorship programs
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in multiple marketing channels and contribute to the growth of a leading construction management software company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee comfort and productivity
Office Location(s): 1121 Josephine Street, New Orleans, Louisiana, United States
Geographic Context:
- New Orleans is a vibrant city with a rich cultural heritage, known for its music, food, and festivals
- The city offers a diverse range of neighborhoods, each with its unique character and charm
- New Orleans has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with a flexible work schedule that may include occasional remote work or adjusted hours for event planning and execution
ASSUMPTION: New Orleans provides a unique and engaging work environment for marketing professionals, with a vibrant cultural scene and a diverse range of neighborhoods to explore.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the senior marketing manager or another executive team member
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and experience
- Sales enablement and alignment skills
- Event planning and execution capabilities
- Communication and collaboration skills
- Cultural fit and alignment with Procore's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of your experience with event planning, ABM campaigns, and content marketing
- Demonstrate your understanding of the construction industry and Procore's products and services
- Prepare thoughtful questions to ask during the interview, focusing on the role, team dynamics, and company culture
ATS Keywords: B2B SaaS Marketing, Sales-Aligned Marketing, HubSpot, CRM, Marketing Automation, Content Strategy, Social Media Management, ABM, Campaign Development, Field Marketing, Writing, Communication, Project Management, Collaboration, Sales Support, Business Outcomes
ASSUMPTION: Procore's application process is designed to assess candidates' marketing expertise, sales enablement skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Salesforce (CRM)
- Marketo (marketing automation platform)
- Event management platforms (e.g., Cvent, Bizzabo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: Procore uses a variety of marketing and event management tools to support its marketing efforts and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Integrity
- Teamwork
- Innovation
- Quality
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on driving business outcomes
- Adaptable and open to feedback and continuous improvement
- Committed to professional development and growth
Self-Assessment Questions:
- How do you align with Procore's customer success value, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt to a significant change in a marketing campaign or event, and how you handled it.
- How do you approach collaboration with sales teams, and how have you contributed to their success in previous roles?
ASSUMPTION: Procore values a strong cultural fit and looks for candidates who align with its core values and work style.
⚠️ Potential Challenges
- Managing multiple marketing channels and projects simultaneously
- Balancing event planning and execution with day-to-day marketing tasks
- Collaborating with remote team members and stakeholders
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a collaborative mindset.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on sales enablement, event planning, and ABM campaigns, requiring a versatile marketing professional with experience in multiple marketing channels.
- Procore's focus on the construction industry provides a unique opportunity for marketing professionals interested in this field.
- Career paths in this role may include advancement within the marketing department or expansion into other areas of the business, such as product marketing or sales enablement.
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in multiple marketing channels and contribute to the growth of a leading construction management software company.
📝 Sample Projects
- Planning and executing a successful trade show or conference, generating qualified pipeline and deepening relationships with key accounts
- Developing and deploying a personalized, multi-channel ABM campaign targeting Mid-Market and Enterprise customers, driving engagement and accelerating deals
- Creating tailored collateral, battlecards, one-pagers, and nurture sequences to support pipeline growth and sales enablement
ASSUMPTION: These sample projects demonstrate the breadth of marketing experience required for this role and the opportunity to drive business growth through strategic marketing initiatives.
❓ Key Questions to Ask During Interview
- How does this role support Procore's overall marketing strategy and business goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with sales, customer success, and other departments to drive business outcomes?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Procore support work-life balance and employee well-being?
ASSUMPTION: These questions help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare thoughtful questions to ask during the interview, focusing on the role, team dynamics, and company culture
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
