Content and Event Marketing Strategist

📌 Core Information

🔹 Job Title: Content and Event Marketing Strategist

🔹 Company: Procore Technologies

🔹 Location: New Orleans, Louisiana, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing field events and trade shows to generate qualified pipeline and deepen relationships with key accounts
• Supporting the strategy and deployment of personalized, multi-channel Account-Based Marketing (ABM) campaigns targeting Mid-Market and Enterprise customers
• Collaborating with Sales and Customer Success to create tailored marketing collateral and support ongoing marketing and sales alignment efforts
• Managing email campaigns, nurture programs, and workflows in HubSpot, monitoring performance metrics, and optimizing for engagement, delivery, and conversion
• Collaborating on the creation of blog posts, customer stories, social media content, and digital campaigns that support brand awareness

ASSUMPTION: This role requires a versatile marketing professional with experience in multiple marketing channels and a strong understanding of sales-aligned marketing programs.

📋 Key Responsibilities

✅ Plan, execute, and support trade shows, conferences, and hosted events that generate qualified pipeline and deepen relationships with key accounts

✅ Collaborate closely with Sales to pre-book meetings, drive booth traffic, and coordinate post-event follow-up

✅ Support the strategy and deployment of personalized, multi-channel Account-Based Marketing (ABM) campaigns targeting Mid-Market and Enterprise customers

✅ Align with the Revenue team to drive engagement, increase conversion rates, and accelerate deals

✅ Partner with Sales and Customer Success to create tailored collateral, battlecards, one-pagers, and nurture sequences to support pipeline growth

✅ Build and manage email campaigns, nurture programs, and workflows in HubSpot, monitoring performance metrics and continuously optimizing for engagement, delivery, and conversion

✅ Collaborate on the creation of blog posts, customer stories, social media content, and digital campaigns that support brand awareness

✅ Manage day-to-day scheduling and engagement across social platforms, including LinkedIn, supporting product releases, events, and strategic messages

✅ Assist with web content updates, campaign landing pages, and lead capture optimization

✅ Maintain data accuracy and marketing attribution in HubSpot to support clear reporting and performance insights

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-5 years of experience in B2B SaaS marketing, with exposure to sales-aligned marketing programs

Required Skills:

• Hands-on experience with HubSpot (or similar platforms) and comfort working in CRM and marketing automation systems
• Solid understanding of content strategy and experience managing social media channels for a business
• Familiarity with ABM, campaign development, and field marketing logistics
• Strong writing, communication, and project management skills
• A collaborative mindset and a desire to learn, grow, and make an impact
• A passion for supporting Sales and driving measurable business outcomes

Preferred Skills:

• Experience with marketing automation tools and email marketing platforms
• Familiarity with construction or SaaS industries

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage in this position.

💰 Compensation & Benefits

Salary Range: $80,000 - $88,000 USD. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Benefits:

• Paid Time Off
• Healthcare Coverage
• Career Enrichment
• Development Programs

Working Hours: Full-time, typically 40 hours per week, with flexibility for event and project needs

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate’s qualifications and Procore’s internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Construction Software

Company Size: 1,001-5,000 employees. This size allows for a structured yet agile work environment, with opportunities for growth and collaboration.

Founded: Procore was founded in 2002 and has since grown to become a leading technology partner for every stage of construction, with more than two decades of experience and over three million projects in 150+ countries.

Company Description:

• Procore Technologies, Inc. (NYSE: PCOR) is a leading technology partner for every stage of construction, providing a unified platform that helps teams drive efficiency and mitigate risks.
• With more than two decades of experience, Procore’s purpose-built, unified platform connects every stakeholder through seamless communication and collaboration, delivering the solutions and insights needed to overcome challenges and achieve success throughout the construction lifecycle.
• Procore is committed to shaping a better future for construction professionals, projects, and communities by harnessing the power of technology and deep industry expertise.

Company Specialties:

• Construction Software
• Construction Project Management Software
• Online Project Management Software
• Web-based Construction Management Tools
• iPad for Construction
• Construction Submittals
• iPhone for Construction
• Construction Project Software

Company Website: https://www.procore.com

ASSUMPTION: Procore's extensive experience and expertise in the construction industry make it an attractive employer for candidates seeking a stable and innovative work environment.

📊 Role Analysis

Career Level: Mid-level marketing professional with room for growth and advancement within the company

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Sales, Customer Success, and Product Marketing

Work Arrangement: On-site, with flexibility for remote work as needed for events and projects

Growth Opportunities:

• Procore offers career enrichment and development programs to help employees grow and advance within the company
• The dynamic and growing nature of Procore's business presents opportunities for employees to take on new challenges and expand their skillsets
• Procore's commitment to innovation and continuous improvement creates an environment where employees can learn and develop new skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on new challenges as Procore continues to grow and evolve.

🌍 Location & Work Environment

Office Type: Procore's New Orleans office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): 1121 Josephine Street, New Orleans, Louisiana, United States

Geographic Context:

• New Orleans is a vibrant, culturally rich city with a diverse economy and a growing tech industry
• The city offers a high quality of life, with a low cost of living compared to other major metropolitan areas
• New Orleans is home to a thriving arts and entertainment scene, with numerous festivals, museums, and historical sites

Work Schedule: Full-time, typically 40 hours per week, with flexibility for event and project needs

ASSUMPTION: New Orleans' unique cultural offerings and affordable cost of living make it an attractive location for candidates seeking a dynamic and vibrant work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the Marketing Manager and a member of the Marketing team
• Final interview with the Director of Marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Event planning and logistics
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with ABM, field marketing, and event planning
• Demonstrate your understanding of Procore's business and the construction industry

ATS Keywords: B2B SaaS Marketing, HubSpot, CRM, Marketing Automation, Content Strategy, Social Media Management, ABM, Campaign Development, Field Marketing, Writing, Communication, Project Management, Collaboration, Sales Support, Business Outcomes

ASSUMPTION: Procore's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• HubSpot
• CRM
• Marketing Automation
• Social Media Platforms (LinkedIn, Twitter, etc.)
• Email Marketing Platforms
• Project Management Tools

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to Procore's marketing operations.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Teamwork
• Innovation
• Quality

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering value
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing multiple projects and priorities simultaneously?
• Do you have a proven track record of driving measurable business outcomes through marketing initiatives?
• Are you passionate about supporting Sales and driving revenue growth?

ASSUMPTION: Procore values candidates who are collaborative, adaptable, and committed to delivering results, with a strong focus on customer success and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously may require strong organizational skills and time management
• Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment
• Procore's commitment to innovation and continuous improvement may require candidates to adapt to changes in processes and tools
• New Orleans' unique cultural offerings and affordable cost of living may present challenges for candidates who prefer a more traditional or corporate work environment

ASSUMPTION: These potential challenges are inherent to Procore's dynamic and growing business, and candidates should be prepared to adapt and thrive in a fast-paced, evolving work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on both field marketing and event planning, as well as its integration with Procore's sales and customer success teams
• Compared to other marketing roles in the construction industry, this position offers a broader range of responsibilities and opportunities for growth and advancement
• Career paths within Procore may include progression to senior marketing roles, marketing management, or other leadership positions within the company

ASSUMPTION: This role offers a unique blend of marketing responsibilities and growth opportunities, making it an attractive choice for candidates seeking a challenging and dynamic work environment.

📝 Sample Projects

• Planning and executing a successful trade show or conference, generating qualified pipeline and deepening relationships with key accounts
• Developing and deploying a personalized, multi-channel ABM campaign targeting Mid-Market and Enterprise customers, driving engagement, conversion rates, and accelerating deals
• Creating tailored marketing collateral, battlecards, one-pagers, and nurture sequences to support pipeline growth, in collaboration with Sales and Customer Success

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for growth and development in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does Procore support the integration and collaboration between Marketing, Sales, and Customer Success teams?
• What opportunities are there for growth and advancement within the company, particularly for marketing professionals?
• How does Procore foster a culture of innovation and continuous improvement within the Marketing department?
• What is the work-life balance like for employees in this role, and how does Procore support work-life balance initiatives?

ASSUMPTION: These key questions will help candidates better understand Procore's work environment, culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching Procore's business and the construction industry, and be ready to discuss your experience with ABM, field marketing, and event planning
• Demonstrate your understanding of Procore's business and the construction industry
• Follow up with the Hiring Manager within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.