Content Creator & Brand Personality

📌 Core Information

🔹 Job Title: Content Creator & Brand Personality

🔹 Company: Proforto

🔹 Location: Nijmegen, Gelderland, Netherlands

🔹 Job Type: Contractor

🔹 Category: Retail

🔹 Date Posted: May 16, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Being the face of Proforto's social media videos and events
• Contributing creatively to video concepts with viral potential
• Working flexibly, including weekends and on-site
• Collaborating with a dynamic and ambitious marketing team

ASSUMPTION: This role requires a high level of energy, spontaneity, and comfort in front of the camera. It is ideal for someone who enjoys being in the spotlight and can represent the brand authentically.

📋 Key Responsibilities

✅ Content Creation: Develop and produce engaging content for various social media platforms, including TikTok, Instagram, Facebook, and YouTube

✅ Brand Representation: Serve as the brand personality, embodying Proforto's values and communicating its message effectively

✅ Event Coverage: Attend and cover events such as GLORY, TT-Assen, and football matches, creating content on-site

✅ Street Interviews & Product Testing: Conduct street interviews and product tests, showcasing your creativity and humor

ASSUMPTION: This role requires a high level of flexibility, as you may be required to work weekends and attend events throughout the Netherlands.

🎯 Required Qualifications

Education: No specific education requirements mentioned

Experience: 0-2 years of relevant experience preferred, but not required

Required Skills:

• Excellent communication and presentation skills
• Strong creativity and spontaneity
• Comfortable in front of the camera
• Flexibility and adaptability
• Ability to work independently and in a team

Preferred Skills:

• Previous experience in content creation or a related field
• Familiarity with video production and editing
• Knowledge of the retail industry

ASSUMPTION: While previous experience is not required, candidates with relevant experience in content creation or a related field may have an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €20,000 and €30,000 per year, based on industry standards for entry-level content creator positions in the Netherlands.

Benefits:

• Flexible work arrangement (minimum 2 on-site days per month)
• Opportunity to work with a growing and ambitious marketing team
• Collaboration on high-profile campaigns and partnerships
• Market-competitive compensation

Working Hours: Full-time (40 hours per week), with flexibility to work weekends and attend events as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Proforto operates in the retail industry, specializing in work clothing, work shoes, and personal protective equipment. The company is known for its wide range of products and commitment to safety and quality.

Company Size: Proforto is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Proforto was founded in 2014 and has since grown to become one of the leading online retailers for work clothing and equipment in the Netherlands.

Company Description:

• Proforto is an online retailer focused on providing high-quality work clothing, work shoes, and personal protective equipment
• The company prioritizes safety, quality, and customer satisfaction
• Proforto offers a wide range of products to cater to various industries and work environments

Company Specialties:

• Work clothing
• Work shoes
• Personal protective equipment

Company Website: https://proforto.nl/

ASSUMPTION: Proforto's focus on safety and quality ensures that its products meet the highest standards, making it a popular choice among professionals in various industries.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for candidates seeking to establish a career in content creation or a related field.

Reporting Structure: The Content Creator & Brand Personality will report directly to the marketing team and collaborate with various departments to create engaging content.

Work Arrangement: This role requires a high level of flexibility, with a minimum of 2 on-site days per month and the possibility of working weekends and attending events.

Growth Opportunities:

• Developing skills in video production and editing
• Gaining experience in brand representation and marketing
• Potential career progression within the marketing department or related fields

ASSUMPTION: This role offers excellent opportunities for personal and professional growth, as well as the chance to work on high-profile campaigns and partnerships.

🌍 Location & Work Environment

Office Type: Proforto's main office is located in Nijmegen, Gelderland, Netherlands, with an additional office in Elst, Gelderland, Netherlands.

Office Location(s): Wijchenseweg 122, 6538 SX, Nijmegen and Platinaweg 13, 6662PR, Elst

Geographic Context:

• Nijmegen is a vibrant city in the eastern Netherlands, known for its rich history and cultural attractions
• The city is home to a diverse range of industries, including healthcare, education, and retail
• Nijmegen offers a high quality of life, with a variety of recreational activities and a strong sense of community

Work Schedule: Full-time (40 hours per week), with flexibility to work weekends and attend events as needed

ASSUMPTION: The location of Proforto's offices in Nijmegen and Elst provides easy access to major transportation networks, making it convenient for employees to commute from various locations in the Netherlands.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Review of submitted video and public social media information
• Interview with the hiring manager, Iris Kouwenberg
• Reference check (if applicable)

Key Assessment Areas:

• Creativity and spontaneity
• Comfort in front of the camera
• Ability to represent the brand authentically
• Flexibility and adaptability

Application Tips:

• Customize your resume and cover letter to highlight relevant skills and experiences
• Prepare a creative and engaging video submission that showcases your personality and abilities
• Research Proforto's brand and values to ensure a strong cultural fit

ATS Keywords: Content creation, brand personality, video production, social media, creativity, flexibility, humor, spontaneity, interviews, event coverage, product testing, presentation skills

ASSUMPTION: Proforto's hiring process is designed to assess candidates' creativity, comfort in front of the camera, and ability to represent the brand authentically. Successful candidates will demonstrate a strong cultural fit and a passion for content creation.

🛠️ Tools & Technologies

• Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Social media platforms (e.g., TikTok, Instagram, Facebook, YouTube)
• Camera and lighting equipment

ASSUMPTION: Familiarity with video production and editing software is preferred but not required. Candidates should have a strong understanding of social media platforms and be comfortable using camera and lighting equipment.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Quality
• Customer satisfaction

Work Style:

• Collaborative and supportive
• Dynamic and ambitious
• Flexible and adaptable

Self-Assessment Questions:

• Do you feel comfortable representing a brand on camera and embodying its values?
• Are you able to work flexibly, including weekends and on-site events?
• Do you have a strong sense of creativity and spontaneity, and can you think outside the box?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Proforto's values and a willingness to embrace its collaborative and dynamic work environment.

⚠️ Potential Challenges

• Requires a high level of energy and comfort in front of the camera
• May involve working weekends and attending events throughout the Netherlands
• Potential for public scrutiny and criticism as the brand's primary representative
• Need to maintain a strong work-life balance while working flexibly

ASSUMPTION: These challenges can be overcome by candidates who are passionate about content creation, comfortable in front of the camera, and able to maintain a strong work-life balance.

📈 Similar Roles Comparison

• Unlike traditional content creator roles, this position requires a strong focus on brand representation and authenticity
• This role offers the opportunity to work with a growing and ambitious marketing team, collaborating on high-profile campaigns and partnerships
• Candidates should be prepared to work flexibly, including weekends and on-site events, to succeed in this role

ASSUMPTION: This role is unique in its focus on brand representation and authenticity, offering candidates the opportunity to grow both personally and professionally while working with a dynamic and ambitious marketing team.

📝 Sample Projects

• Creating a TikTok video showcasing the most essential item on the work floor
• Producing a Facebook video demonstrating the features and benefits of a new product
• Developing a YouTube series highlighting the stories and experiences of Proforto's customers

ASSUMPTION: These sample projects are designed to assess candidates' creativity, spontaneity, and ability to represent the brand authentically.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Proforto?
• What opportunities are there for professional growth and development within the marketing department?
• How does Proforto support work-life balance for employees working flexible hours?
• What is the company culture like, and how does this role contribute to maintaining a positive work environment?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the company's marketing strategy, and the work environment, allowing candidates to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a creative and engaging video submission that showcases your personality and abilities, addressing one of the following challenges:
• 🎤 Street interview: Ask at least 3 people on the street the question: "What is, according to you, the most indispensable item on the work floor?"
• 📦 Product test: Test a random work shoe or piece of clothing (it doesn't have to be from Proforto – it's about your presentation!) in your own, creative way.
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Follow up with Iris Kouwenberg, the hiring manager, within 7 days of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.