Content Creator (m/w/d) – Social, Paid & Employer Branding (Berlin/Hybrid)

📌 Core Information

🔹 Job Title: Content Creator (m/w/d) – Social, Paid & Employer Branding (Berlin/Hybrid)

🔹 Company: Pflegia

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Hospitals and Health Care

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Translating business requirements into engaging content for various digital platforms
• Independently developing and producing content, including Reels, Snippets, Banners, Captions, and short video formats
• Collaborating closely with various teams, such as Redaction, Social Media, PR, and Marketing Management
• Participating in on-site productions and contributing to content performance analysis

ASSUMPTION: This role requires a strong focus on creativity, communication, and collaboration, with a significant portion of work dedicated to social media and paid advertising content.

📋 Key Responsibilities

✅ Translate business requirements into engaging content for social media, paid ads, landing pages, and employer branding formats

✅ Independently develop and produce various content formats, such as Reels, Snippets, Banners, Captions, and short video formats

✅ Collaborate closely with Redaction, Social Media, PR, and Marketing Management teams

✅ Participate in on-site productions, such as testimonial shoots, and contribute to content performance analysis

ASSUMPTION: The role requires a high level of self-motivation, time management, and adaptability to work effectively in a dynamic and collaborative environment.

🎯 Required Qualifications

Education: Completed degree in Communication, Media, Design, Marketing, or a related field

Experience: At least 4 years of relevant experience in content creation for digital channels, ideally in an agency or corporate environment

Required Skills:

• Excellent communication and interpersonal skills, with a focus on empathy when working with healthcare professionals
• Strong proficiency in German, both written and spoken
• Excellent knowledge of Adobe Creative Suite, Canva, CapCut, or similar tools
• Proven experience in employer branding, testimonial formats, or performance-driven storytelling
• Willingness to travel regularly within Germany for on-site productions

Preferred Skills:

• Experience in the healthcare industry or related fields
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio showcasing their creativity, versatility, and understanding of various content formats will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €48,000 - €55,000 per year (based on industry standards for mid-senior level content creators in Berlin)

Benefits:

• Top-equipped office in Berlin with modern work equipment
• Purpose-driven work with a significant impact on the healthcare industry
• Hybrid work model with flexible working hours
• Free refreshments, including fresh coffee, cold drinks, snacks, and fruit
• Personalized snack orders through weekly REWE deliveries
• Room for professional development and regular team events
• Pet-friendly office

Working Hours: Full-time position with a standard workweek of 40 hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Pflegia operates in the healthcare industry, focusing on simplifying job searches and application processes for nursing professionals

Company Size: Pflegia has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Pflegia was founded in 2018, with a mission to make the job search and application process more efficient and transparent for both employers and candidates in the nursing market

Company Description:

• Pflegia combines the best of headhunting, job portals, active sourcing, job advertisements, and employer branding, all optimized for care recruiting
• The company aims to be the simplest and fastest way for caregivers to find new jobs and for employers to find suitable candidates
• Pflegia focuses on creating a seamless and efficient experience for both job seekers and employers in the nursing market

Company Specialties:

• Career Recruiting
• Job Portals
• Active Sourcing
• Employer Branding

Company Website: pflegia.de

ASSUMPTION: Pflegia's focus on simplifying the job search and application process for nursing professionals makes it an attractive employer for candidates interested in making a significant impact in the healthcare industry.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and development within the company

Reporting Structure: The Content Creator will report directly to the Marketing Team and collaborate closely with various departments, such as Redaction, Social Media, PR, and Marketing Management

Work Arrangement: Hybrid work model, with a combination of on-site and remote work

Growth Opportunities:

• Advancement within the Marketing Team or related departments
• Expanding skills and expertise in content creation, storytelling, and digital marketing
• Potential leadership roles as the company continues to grow and evolve

ASSUMPTION: The Content Creator role offers a unique opportunity to grow both personally and professionally, with a strong focus on creativity, collaboration, and continuous learning.

🌍 Location & Work Environment

Office Type: Modern, top-equipped office in central Berlin with excellent public transportation access

Office Location(s): Chausseestraße 19, 10115 Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
• Berlin is well-connected by public transportation, making it easy to commute to and from work

Work Schedule: Full-time position with a standard workweek of 40 hours, Monday to Friday, with some flexibility for remote work

ASSUMPTION: The hybrid work model and central office location provide a flexible and convenient work environment for employees, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Team, focusing on creative portfolio and relevant experience
• Final interview with the Marketing Director or a panel of decision-makers

Key Assessment Areas:

• Creativity and versatility in content creation
• Strong communication and interpersonal skills
• Proven experience in relevant content creation roles
• Adaptability and willingness to learn and grow within the role

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best work, with a focus on content creation for social media, paid advertising, and employer branding
• Be prepared to discuss your creative process and how you approach storytelling and content strategy
• Research Pflegia's mission and values to demonstrate your alignment with the company's goals and culture

ATS Keywords: Content Creator, Social Media, Paid Ads, Employer Branding, Video Production, Storytelling, Adobe Creative Suite, Canva, CapCut, Communication, Design, Team Collaboration, Performance Analysis, Travel Willingness

ASSUMPTION: Applicants should focus on demonstrating their creativity, versatility, and understanding of various content formats, as well as their ability to work effectively in a dynamic and collaborative environment.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
• Canva
• CapCut
• Social media platforms (Facebook, Instagram, LinkedIn, Twitter)
• Paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: The Content Creator should be proficient in using various content creation tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Simplicity and transparency in the job search and application process
• Empowering both job seekers and employers with efficient and effective solutions
• Continuous improvement and innovation in the recruitment industry

Work Style:

• Collaborative and team-oriented, with a focus on open communication and mutual support
• Adaptable and flexible, with a willingness to learn and grow within the role
• Creative and innovative, with a passion for storytelling and content creation

Self-Assessment Questions:

• Do you thrive in a collaborative and dynamic work environment?
• Are you comfortable working with a diverse range of stakeholders, including healthcare professionals?
• Do you have a strong portfolio showcasing your creativity and versatility in content creation?

ASSUMPTION: Applicants should assess their fit with Pflegia's mission, values, and work style to ensure a successful and fulfilling career with the company.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the unique needs and preferences of various teams and stakeholders
• Balancing on-site and remote work responsibilities effectively
• Keeping up with the latest trends and best practices in social media, paid advertising, and employer branding

ASSUMPTION: Applicants should be prepared to face these challenges head-on, demonstrating their ability to manage their time effectively, adapt to new situations, and continuously learn and grow within the role.

📈 Similar Roles Comparison

• Unlike traditional content creation roles, this position places a strong emphasis on social media, paid advertising, and employer branding content
• Pflegia's focus on the healthcare industry provides a unique opportunity to make a significant impact in the recruitment and retention of nursing professionals
• Career progression in this role may involve expanding skills and expertise in digital marketing, content strategy, or leadership

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a series of engaging social media posts to promote an upcoming healthcare event
• Creating a compelling employer branding campaign to attract and retain nursing professionals
• Producing a series of testimonial videos featuring satisfied healthcare employees, highlighting the benefits of working with Pflegia's partner organizations

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached the content creation process.

❓ Key Questions to Ask During Interview

• Can you describe the typical content creation process for social media, paid advertising, and employer branding campaigns at Pflegia?
• How does the Content Creator role collaborate with other departments, such as Redaction, Social Media, PR, and Marketing Management?
• What opportunities are there for professional growth and development within the Content Creator role and Pflegia as a whole?
• How does Pflegia support work-life balance for its employees, particularly in a hybrid work environment?
• Can you provide examples of successful content creation campaigns that Pflegia has implemented in the past, and what made them effective?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Pflegia job listing
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best work, with a focus on content creation for social media, paid advertising, and employer branding
• Be prepared to discuss your creative process and how you approach storytelling and content strategy during the interview
• Follow up with Pflegia one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.