📌 Core Information
🔹 Job Title: Content Designer
🔹 Company: Kelda Group Limited
🔹 Location: Bradford, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Utilities
🔹 Date Posted: 2025-07-30
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Designing, writing, and optimizing content for Yorkshire Water’s website
- Encouraging customers to self-serve effectively online
- Collaborating with user researchers, digital designers, product owners, and subject matter experts
- Ensuring website content is useful, usable, and reflects Yorkshire Water brand values
ASSUMPTION: This role requires a balance of creativity and technical skills, with a focus on user-centric design and digital accessibility.
📋 Key Responsibilities
✅ Design, write, and optimize content for Yorkshire Water’s website to encourage customers to self-serve effectively online
✅ Create clear, accessible, and empathetic content to explain the range of services offered and how Yorkshire Water supports customers
✅ Collaborate with user researchers, digital designers, product owners, and subject matter experts to ensure website content is useful, usable, and reflects Yorkshire Water brand values
✅ Support the introduction of a chatbot to help solve customer queries
ASSUMPTION: The role may also involve occasional content creation for other digital channels, such as social media or email marketing.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Communications) or equivalent experience
Experience: Proven experience in content design, content writing, or digital copywriting, ideally in a public-facing website environment
Required Skills:
- Excellent writing, editing, and proofreading skills
- Strong understanding of user-centred design principles
- Experience working within agile and multidisciplinary teams
- Demonstrable experience turning complex information into clear, engaging web content
- Knowledge of digital accessibility standards (e.g., WCAG 2.2)
- Experience using analytics tools and conducting user research
- Awareness of SEO principles
- Confident in stakeholder management, with strong collaboration and communication skills
- Meticulous attention to detail and commitment to high-quality standards
Preferred Skills:
- Experience in best practice for conversational AI design
- Experience designing content for the utilities, public sector, or regulated industries
- Understanding of brand management and experience translating brand values into digital content
- Experience working on projects aimed at supporting vulnerable or diverse user groups
- Basic understanding of HTML, CSS, or web publishing tools
ASSUMPTION: While not explicitly stated, a strong portfolio showcasing relevant content design or writing experience is likely expected.
💰 Compensation & Benefits
Salary Range: £39,537 - £49,422 per annum, depending on experience
Benefits:
- Annual performance-related bonus
- Attractive pension scheme (up to 12% company contribution)
- Development opportunities in line with the Content Designer progression plan
- 25 days annual leave plus bank holidays, plus an extra wellness day
- Life assurance cover of 4 times pensionable salary
- Health cash plan scheme, critical illness insurance, dental insurance, life assurance flex, and partner cover
- Retail savings scheme
- Online GP service, cycle to work scheme, gym membership discounts, and many more
Working Hours: Full-time, working between an 8:00am-6:00pm window, Monday to Friday
ASSUMPTION: The salary range provided is based on industry standards for a mid-level Content Designer role in the United Kingdom.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities - Water and Wastewater Services
Company Size: Small (13 employees)
Founded: 1995 (as Yorkshire Water)
Company Description:
- Yorkshire Water is a water utility company responsible for providing water and wastewater services to over 5.4 million people in Yorkshire, England
- The company plays a key role in the region's health, wellbeing, and prosperity
- Yorkshire Water is committed to delivering transparent, reliable, and accessible services to its customers
Company Specialties:
- Water and Wastewater Services
- Customer Experience
- Digital Transformation
- Environmental Sustainability
Company Website: http://www.keldagroup.com
ASSUMPTION: As a small company, Yorkshire Water offers a close-knit work environment with opportunities for close collaboration and direct impact on the customer experience.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The Content Designer will report directly to the Digital Experience Manager
Work Arrangement: Hybrid - a mix of on-site work at the Bradford office and remote work
Growth Opportunities:
- Progression within the Content Designer role, with potential to take on more senior responsibilities
- Expansion of the Content Designer role to include additional digital channels, such as social media or email marketing
- Opportunities to work on high-profile projects, such as the introduction of a chatbot to support customers
ASSUMPTION: Given the company's size and the role's focus on digital transformation, there may be opportunities for the Content Designer to take on additional responsibilities or projects as the company grows.
🌍 Location & Work Environment
Office Type: Hybrid - a mix of on-site work at the Bradford office and remote work
Office Location(s): Western House, Halifax Road, Bradford, BD6 2SZ, United Kingdom
Geographic Context:
- Bradford is a city in West Yorkshire, England, with a population of approximately 522,452
- The city is known for its rich industrial history and is home to several museums and cultural attractions
- Bradford has a temperate maritime climate, with mild winters and warm summers
Work Schedule: Full-time, working between an 8:00am-6:00pm window, Monday to Friday
ASSUMPTION: The hybrid work arrangement offers flexibility for employees to balance their work and personal lives while still having access to the office and colleagues when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager and a team member
- Final interview with the Digital Experience Manager
Key Assessment Areas:
- Writing and editing skills
- Understanding of user-centred design principles
- Experience with digital accessibility standards
- Ability to work effectively in a hybrid team environment
- Cultural fit with Yorkshire Water's values and brand
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your content design or writing experience, demonstrating your ability to create clear, accessible, and engaging web content
- Demonstrate your understanding of user-centred design principles and digital accessibility standards in your application materials
- Prepare for interview questions that assess your technical skills, as well as your ability to work effectively in a hybrid team environment
ATS Keywords: Content Design, Content Writing, Digital Copywriting, User-Centred Design, Agile Methodologies, Editing, Proofreading, Digital Accessibility, Analytics, SEO, Stakeholder Management, Collaboration, Communication, Attention to Detail
ASSUMPTION: As a small company, Yorkshire Water may have a less formal interview process, focusing more on finding the best cultural fit and relevant skills for the role.
🛠️ Tools & Technologies
- Content Management System (CMS) - likely WordPress or a similar platform
- Analytics tools - Google Analytics
- User research tools - userinterviews.com or similar
- Collaboration tools - Microsoft Office Suite, Google Workspace, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Respectful
- Collaborative
- Innovative
- Sustainable
Work Style:
- Agile and dynamic, with a focus on continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork
- Customer-centric, with a focus on delivering excellent customer experiences
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you have a strong understanding of user-centred design principles and experience working within agile teams?
- Are you comfortable working in a hybrid team environment, collaborating with colleagues both on-site and remotely?
- Do you have a proven track record of creating clear, accessible, and engaging web content for a public-facing website?
- Are you comfortable working with analytics tools and conducting user research to inform content decisions?
- Do you have a strong attention to detail and commitment to high-quality standards?
ASSUMPTION: As a small company, Yorkshire Water places a strong emphasis on cultural fit and finding employees who align with their values and work style.
⚠️ Potential Challenges
- The role may require working with complex, technical, or regulatory information, which can be challenging to simplify and communicate effectively to customers
- As a small company, Yorkshire Water may have limited resources for content design and writing, requiring the Content Designer to be versatile and adaptable
- The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with colleagues working remotely
- The role may involve working with stakeholders at various levels within the organization, requiring strong stakeholder management skills
ASSUMPTION: Given the company's size and the role's focus on digital transformation, the Content Designer may face challenges in balancing multiple priorities and projects.
📈 Similar Roles Comparison
- Content Designer roles in larger utilities companies may have more resources and dedicated teams for content design and writing, allowing for more specialized focus areas
- Content Designer roles in the public sector or regulated industries may require additional considerations for accessibility, compliance, and transparency
- Content Designer roles in digital agencies or consultancies may offer more varied project work and exposure to different industries and clients
ASSUMPTION: The Content Designer role at Yorkshire Water offers a unique opportunity to work closely with various teams and have a significant impact on the customer experience in a small, close-knit company environment.
📝 Sample Projects
- Redesigning the Yorkshire Water website to improve self-service functionality and accessibility
- Creating a chatbot to help customers find answers to frequently asked questions
- Developing a content strategy to improve search engine rankings and organic traffic
ASSUMPTION: The specific projects the Content Designer will work on may vary depending on the company's priorities and the role's evolution over time.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Yorkshire Water website and the plans for its improvement?
- How does the Content Designer role fit into the broader digital transformation strategy for Yorkshire Water?
- What are the primary challenges facing the Content Designer in this role, and how can they be addressed?
- How does the company support the professional development and growth of its Content Designer?
- What is the company's approach to work-life balance and employee well-being, particularly in a hybrid work arrangement?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the opportunities and challenges that come with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Yorkshire Water careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your content design or writing experience, demonstrating your ability to create clear, accessible, and engaging web content
- Prepare for interview questions that assess your technical skills, as well as your ability to work effectively in a hybrid team environment
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
