📌 Core Information
🔹 Job Title: Content Designer, Lyft Business
🔹 Company: Lyft
🔹 Location: Providence, RI
🔹 Job Type: Hybrid (In-office 3 days per week)
🔹 Category: Content Design
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Solving complex user problems and creating clear, on-brand customer-centric copy for Lyft Business.
- Collaborating with designers, researchers, marketers, and product managers to ensure features are communicated clearly and intuitively.
- Elevating peers' solutions, helping define best practices, and advocating for the content design discipline across Lyft and beyond.
- Working in a fast-paced, dynamic environment with an ability to pivot gracefully.
ASSUMPTION: This role requires a strong understanding of user-centered design, excellent writing abilities, and the ability to work effectively with various teams to deliver high-quality content that meets both business and user needs.
📋 Key Responsibilities
✅ Solve sticky problems with human-centered design thinking that meets both business and user needs, and communicate solutions with language and storytelling.
✅ Translate complicated concepts into clear in-product copy (UI, notifications, errors, and more).
✅ Regularly collaborate with designers, researchers, engineers, marketers, data science, product managers, and other stakeholders across tech and ops.
✅ Help establish product strategy and vision.
✅ Manage multiple projects and competing priorities.
✅ Create, maintain, and evolve content guidelines.
✅ Champion the Lyft brand voice and style.
ASSUMPTION: The role involves a mix of strategic and tactical tasks, requiring a balance of creative problem-solving and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field (or equivalent experience).
Experience: 6+ years of Content Design related experience with exceptional writing abilities.
Required Skills:
- Strong understanding of UX principles, microcopy, and content design principles.
- Outstanding stakeholder management and communication skills.
- Skilled understanding of when and how to use data to inform product strategy.
- Strong ability to approach work with curiosity, humor, and humility.
- Ability to navigate Figma.
Preferred Skills:
- Experience working in a fast-paced, dynamic environment.
- Ability to pivot gracefully.
ASSUMPTION: While the job posting lists several required skills, it's essential to highlight that talent takes many different shapes, and even if you don't have all of the skills above, you should still consider applying.
💰 Compensation & Benefits
Salary Range: $113,160 - $141,450 (based on the Rhode Island area)
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional development and career growth.
- Supportive and inclusive work environment.
- A chance to make a significant impact on our products and user experiences.
- Great medical, dental, and vision insurance options with additional programs available when enrolled.
- Mental health benefits.
- Family building benefits.
- Child care and pet benefits.
- 401(k) plan to help save for your future.
- Subsidized commuter benefits.
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program.
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (in-office 3 days per week).
ASSUMPTION: The salary range provided is specific to the Rhode Island area and may vary based on the working location and other factors. Total compensation is dependent on various factors, including qualifications, experience, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Ground Passenger Transportation
Company Size: 5,001-10,000 employees (Mid-size company)
Founded: 2012
Company Description:
- Lyft is driven by its purpose to serve and connect. It was founded in 2012 as one of the first ridesharing communities in the United States.
- Lyft offers rideshare, bikes, and scooters all in one app, aiming to create a more connected world with transportation for everyone.
- Lyft is committed to an inclusive workplace that fosters belonging, with equal opportunities for all qualified applicants.
Company Specialties:
- Ridesharing
- Carpooling
- Transportation
- Community
- Rideshare
- Drivers
- Gig economy
Company Website: https://www.lyft.com/
ASSUMPTION: Lyft's focus on community and connection is reflected in its company culture and the way it approaches its products and services.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: This role reports to the Content Design Manager for Lyft Business.
Work Arrangement: Hybrid (In-office 3 days per week, with flexibility to work from anywhere for up to 4 weeks per year).
Growth Opportunities:
- Potential career growth within the Content Design team or other departments at Lyft.
- Opportunities for professional development and skill-building through Lyft's benefits package.
- Chance to make a significant impact on Lyft's products and user experiences, contributing to the company's overall success.
ASSUMPTION: As a mid-size company, Lyft offers opportunities for career growth and professional development, but the specific paths may vary depending on the individual's skills, interests, and performance.
🌍 Location & Work Environment
Office Type: Hybrid (In-office 3 days per week)
Office Location(s): Providence, RI (with the expectation of establishing a Lyft office in Rhode Island)
Geographic Context:
- Providence, RI is the capital and most populous city of Rhode Island, with a population of approximately 190,000 people.
- The city is known for its vibrant arts scene, historic architecture, and diverse cultural institutions.
- Providence offers a mix of urban and suburban living, with various neighborhoods to choose from.
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (in-office 3 days per week).
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still fostering collaboration and connection among team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Portfolio review and/or writing test
- On-site or video interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Writing and communication skills
- Understanding of UX principles and content design
- Problem-solving and critical thinking
- Collaboration and teamwork
- Cultural fit and alignment with Lyft's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare a portfolio showcasing your best work, demonstrating your writing abilities and understanding of content design principles.
- Research Lyft's company culture and values to ensure a strong fit and alignment with your personal beliefs and work style.
ATS Keywords: Content Design, Writing, UX Principles, Microcopy, Stakeholder Management, Communication Skills, Data Analysis, Curiosity, Humor, Humility, Figma
ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager and team. It's essential to be prepared for various assessment methods and to demonstrate your skills and qualifications effectively.
🛠️ Tools & Technologies
- Figma
- Lyft's internal tools and platforms
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as Lyft continues to develop and improve its products and services.
👔 Cultural Fit Considerations
Company Values:
- Serve and connect
- Be yourself
- Do what's right
- Act with integrity
- Be open
- Be inclusive
- Be collaborative
- Be customer-focused
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Creative and innovative
Self-Assessment Questions:
- Do you align with Lyft's company values, particularly "Serve and connect" and "Be yourself"?
- Are you comfortable working in a hybrid environment, balancing remote work and in-office collaboration?
- Do you have a strong work ethic and a commitment to delivering high-quality work, even when faced with competing priorities?
ASSUMPTION: Lyft's company culture emphasizes diversity, inclusion, and collaboration, with a focus on serving and connecting with both customers and team members.
⚠️ Potential Challenges
- Managing multiple projects and competing priorities in a fast-paced environment.
- Balancing creative problem-solving with attention to detail and adherence to content guidelines.
- Working effectively with various teams and stakeholders, including designers, researchers, marketers, and product managers.
- Adapting to changes in Lyft's products, services, or company structure, which may impact the role's responsibilities and priorities.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and making a significant impact on Lyft's products and user experiences.
📈 Similar Roles Comparison
- This role is specific to Lyft Business, focusing on B2B products and services, whereas other content design roles at Lyft may focus on consumer-facing products or specific business units.
- Lyft's content design roles may differ from those at other companies in the ground passenger transportation industry or other sectors, as Lyft places a strong emphasis on its unique brand voice and user-centered design principles.
- Career progression in content design at Lyft may involve moving into management roles, specializing in specific areas of content design, or transitioning to other departments within the company.
ASSUMPTION: When comparing this role to similar positions at other companies, it's essential to consider Lyft's unique company culture, values, and approach to content design.
📝 Sample Projects
- Redesigning the user onboarding experience for Lyft Business to improve clarity and ease of use.
- Developing a comprehensive content style guide for Lyft Business, ensuring consistency in voice, tone, and branding across all touchpoints.
- Collaborating with designers and product managers to create intuitive and engaging in-product copy for new Lyft Business features or updates.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to a Content Designer working on Lyft Business, from strategic and high-level initiatives to tactical and day-to-day tasks.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Content Design team within Lyft Business?
- How does Lyft approach content design and user-centered design principles, and how does this role contribute to that process?
- What are the most significant challenges facing the Content Design team for Lyft Business in the near future, and how can this role help address them?
- What opportunities are there for professional development and growth within the Content Design team or other departments at Lyft?
- How does Lyft support work-life balance and employee well-being, particularly for hybrid or remote workers?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your writing abilities and understanding of content design principles.
- Prepare a portfolio showcasing your best work, demonstrating your writing abilities and understanding of content design principles.
- Research Lyft's company culture and values to ensure a strong fit and alignment with your personal beliefs and work style.
- Follow up with the recruiter or hiring manager after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
