📌 Core Information
🔹 Job Title: Content & Influencer Lead
🔹 Company: Unilever
🔹 Location: Munro, Buenos Aires, Argentina
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leveraging influencer marketing to drive brand growth for Rexona, Axe, and DoveMen.
- Developing and implementing influencer strategies that align with marketing objectives and target audiences.
- Building and maintaining strong relationships with key influencers and creators.
- Analyzing and optimizing campaign performance using data-driven insights.
- Collaborating with cross-functional teams to ensure consistent brand messaging across platforms.
ASSUMPTION: This role requires a balance of creativity and analytical thinking, as well as strong communication skills to effectively manage relationships with influencers and internal stakeholders.
📋 Key Responsibilities
✅ Lead the influencer and creator strategy for the execution of the brand plan for Rexona, Axe, and DoveMen.
✅ Manage relationships with key profiles and analyze performance reports to optimize communication strategies.
✅ Develop guidelines for influencer marketing across the Deos category to share best practices and KPIs.
✅ Cultivate and manage relationships with the brand's squad and key influencers in collaboration with the agency.
✅ Serve as the primary point of contact for online community management, ensuring consistent brand voice and engagement.
✅ Analyze and optimize influencer marketing campaigns to maximize ROI.
✅ Identify and capitalize on emerging trends in the desodorants market to inform marketing strategies.
✅ Promote user-generated content (UGC) that resonates with the brand and its community.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Minimum of 3 years of experience in marketing, with a strong focus on influencer marketing and community engagement.
Required Skills:
- Proven experience in influencer marketing and campaign management.
- Strong analytical skills and data-driven mindset.
- Excellent communication and interpersonal skills.
- Fluency in Spanish (both written and spoken).
- Deep understanding of the Argentine market and consumer behavior.
Preferred Skills:
- Experience working with global brands.
- Familiarity with social media listening and analytics tools.
- Bilingual or multilingual proficiency.
ASSUMPTION: Candidates with experience in the consumer goods industry and a strong understanding of Unilever's brand portfolio will be at an advantage.
💰 Compensation & Benefits
Salary Range: ARS 150,000 - 200,000 per month (based on experience and market standards for marketing roles in Argentina).
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional growth and development within the company.
- Flexible working hours and remote work options (subject to team and role requirements).
Working Hours: Full-time position, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional flexibility to accommodate project deadlines or team meetings.
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for marketing roles in Argentina. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Unilever operates in the consumer goods industry, with a strong focus on personal care, home care, and foods & refreshment products. The company is a global leader in its sector, with a presence in over 190 countries and a portfolio of well-known brands.
Company Size: Unilever is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Unilever was founded in 1929 through the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie.
Company Description:
- Unilever is committed to sustainability and social responsibility, with initiatives focused on environmental conservation, waste reduction, and community development.
- The company fosters a culture of innovation, encouraging employees to challenge ideas and disrupt processes to drive business growth.
- Unilever offers a diverse and inclusive work environment, with a strong focus on employee development and growth.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to international markets. However, this may also result in a more structured and hierarchical work environment compared to smaller companies.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals seeking to advance their careers in influencer marketing and brand management.
Reporting Structure: The Content & Influencer Lead will report directly to the Marketing Manager for the relevant brand(s) and collaborate with cross-functional teams, including sales, consumer insights, and creative agencies.
Work Arrangement: This role is based on-site in Munro, Buenos Aires, Argentina. However, Unilever offers flexible working arrangements, including remote work options and flexible hours, subject to team and role requirements.
Growth Opportunities:
- Progression to senior marketing roles within the company, such as Senior Brand Manager or Marketing Director.
- Expansion into related fields, such as digital marketing, consumer insights, or sales management.
- International assignments or expatriate opportunities within the Unilever global network.
ASSUMPTION: This role offers opportunities for career growth within Unilever's extensive global network, with potential for advancement to senior marketing roles or expansion into related fields.
🌍 Location & Work Environment
Office Type: Unilever's Munro office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Alf. Hipolito Bouchard 4191, Munro, Buenos Aires, Argentina
Geographic Context:
- Munro is a suburban neighborhood located in the northern part of Greater Buenos Aires, approximately 20 km from the city center.
- The area offers a mix of residential and commercial properties, with easy access to public transportation and major highways.
- Munro is known for its vibrant cultural scene, with numerous restaurants, bars, and entertainment options nearby.
Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 6:00 PM, with occasional flexibility to accommodate project deadlines or team meetings.
ASSUMPTION: The Munro office provides a modern and collaborative work environment, with easy access to public transportation and nearby amenities. However, applicants should be prepared to commute to the office daily, as this role is not fully remote.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Unilever careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth behavioral interviews with the hiring manager and relevant team members to evaluate problem-solving skills, strategic thinking, and leadership potential.
- Final interview with the Marketing Director or another senior leader to discuss career aspirations and fit within the organization.
Key Assessment Areas:
- Strategic thinking and ability to develop and execute influencer marketing campaigns.
- Strong communication and interpersonal skills, with the ability to build and maintain relationships with key influencers and internal stakeholders.
- Analytical skills and data-driven mindset, with the ability to optimize campaign performance using data insights.
- Cultural fit and alignment with Unilever's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, using specific examples to demonstrate your qualifications.
- Prepare for behavioral interview questions by reflecting on your past experiences and identifying key achievements and challenges overcome.
- Research Unilever's brand portfolio and marketing strategies to show your understanding of the company and its products.
ATS Keywords: Influencer Marketing, Content Creation, Campaign Management, Brand Strategy, Marketing Analytics, Spanish Fluency, Argentine Market, Consumer Behavior
ASSUMPTION: Unilever's application process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking, communication, and analytical abilities. Applicants should be prepared to provide specific examples of their past experiences and achievements to demonstrate their qualifications for the role.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Influencer marketing and analytics tools (e.g., BrandSnob, Upfluence, Traackr)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
- Data visualization and reporting tools (e.g., Power BI, Tableau)
ASSUMPTION: This role requires proficiency in social media platforms and influencer marketing tools, as well as strong project management and data visualization skills. Applicants should be comfortable using relevant technologies and tools to manage influencer marketing campaigns and analyze campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Our Purpose: To make sustainable living commonplace.
- Our Vision: Everyday delight, every day.
- Our Mission: To meet everyday needs with our brands and services to create sustainable value for our consumers and customers, and to be a force for good by preserving the planet and improving people's lives.
Work Style:
- Unilever fosters a culture of innovation, encouraging employees to challenge ideas and disrupt processes to drive business growth.
- The company values diversity, inclusion, and collaboration, with a strong focus on employee development and growth.
- Unilever offers a flexible and supportive work environment, with opportunities for remote work and flexible hours.
Self-Assessment Questions:
- How do your personal values align with Unilever's purpose and mission?
- Can you provide an example of a time when you successfully managed a team or project to achieve a specific goal?
- How do you stay up-to-date with emerging trends in influencer marketing and consumer behavior?
ASSUMPTION: Unilever's culture values innovation, diversity, and collaboration, with a strong focus on employee development and growth. Applicants should be able to demonstrate their alignment with the company's values and mission, as well as their ability to work effectively in a team environment.
⚠️ Potential Challenges
- Managing multiple influencer marketing campaigns simultaneously, requiring strong project management and organizational skills.
- Keeping up with the fast-paced and ever-evolving influencer marketing landscape, which may require continuous learning and adaptation.
- Balancing the need for data-driven decision-making with the creative and unpredictable nature of influencer marketing.
- Navigating the complex and often ambiguous world of influencer relationships and collaborations, which may require strong communication and interpersonal skills.
ASSUMPTION: This role presents unique challenges related to project management, continuous learning, data-driven decision-making, and influencer relationship management. Applicants should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other influencer marketing roles, this position offers a higher degree of autonomy and responsibility for driving brand growth across multiple brands.
- In the Argentine market, this role requires a deep understanding of local consumer behavior and cultural trends, as well as proficiency in Spanish (both written and spoken).
- Career progression in influencer marketing may involve transitioning to senior marketing roles or expanding into related fields, such as digital marketing or consumer insights.
ASSUMPTION: This role offers a unique combination of autonomy, responsibility, and cultural relevance, with opportunities for career growth within Unilever's extensive global network. Applicants should be prepared to leverage their local market expertise and adapt to the specific challenges and opportunities presented by this role.
📝 Sample Projects
- Developing and executing a multi-platform influencer marketing campaign for Rexona's summer product launch, targeting young adult males in Argentina.
- Identifying and capitalizing on emerging trends in the desodorants market to inform marketing strategies for Axe and DoveMen.
- Managing relationships with key influencers and creators to promote user-generated content (UGC) that resonates with the brand and its community.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges presented by this role, requiring strong strategic thinking, creativity, and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the current influencer marketing strategies for Rexona, Axe, and DoveMen, and how this role fits into their execution?
- How does the Marketing team collaborate with other departments, such as Sales and Consumer Insights, to ensure consistent brand messaging across platforms?
- What opportunities exist for professional growth and development within the Marketing team and Unilever as a whole?
- How does Unilever support work-life balance and employee well-being, particularly for roles that may require occasional remote work or flexible hours?
- What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns, and how are they tracked and optimized?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and career growth opportunities, as well as Unilever's approach to work-life balance and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant experience and skills, using specific examples to demonstrate your qualifications.
- Prepare for behavioral interview questions by reflecting on your past experiences and identifying key achievements and challenges overcome.
- Research Unilever's brand portfolio and marketing strategies to show your understanding of the company and its products.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
