Content Insights Manager

📌 Core Information

🔹 Job Title: Content Insights Manager

🔹 Company: Two Circles

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full-time

🔹 Category: Sports & Entertainment Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting granular data analysis and segmentation of audiences and content
• Producing detailed and digestible reports for clients
• Formulating KPIs and tracking performance to execute and assess effective digital and social media strategy
• Collaborating across Two Circles, including new business development and multiple different teams
• Supporting the development and delivery of client projects with actionable insights

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a passion for digital trends and their impact on sport and media consumption.

📋 Key Responsibilities

✅ Conduct granular data analysis and segmentation of audiences and content

✅ Produce detailed and digestible reports for clients comprised of both qualitative and quantitative analysis

✅ Formulate KPIs, and track and report on performance to execute and assess effective digital and social media strategy

✅ Conduct research into digital trends, developments and major cultural and sporting events

✅ Collaborate across Two Circles, including new business development and multiple different teams

✅ Support the development and delivery of client projects by collecting, analysing, and interpreting data to create strategic recommendations and actionable insights

✅ Stay up-to-date with industry trends and consumer behaviour to identify new opportunities and inform strategic decision-making

✅ Develop client presentations and reports to effectively communicate findings and recommendations

ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as strong communication skills to effectively convey insights to clients.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Economics, Data Science)

Experience: At least three years’ experience in a digital analytics, market research, or social media environment, ideally for an agency, sports rightsholder or media organisation

Required Skills:

• Ability to handle and analyse high volumes of data accurately and efficiently
• A strong working knowledge of major and emerging social media platforms
• A solid understanding of ad metrics and campaigns across Google and web, Facebook, Instagram, Twitter, Youtube and Tiktok
• A genuine passion for digital trends and their impact on sport and media consumption
• A strong handle on measuring and monitoring external and earned conversations, through social listening and influencer/partner campaigns
• Proficient using Office, especially Excel and PowerPoint
• A proven self-starter with the ability to take the lead and manage client or project delivery
• Excellent written and oral English, and the ability to communicate concisely
• Hard-working, attentive to detail, willing to learn and able to work independently

Preferred Skills:

• Experience creating dashboards and data visualisation (e.g. PowerBI, Google Data Studio)
• Experience of managing and optimising paid media and organic campaigns
• An understanding of YouTube
• Experience of planning and producing content
• A passion for sport, and a strong understanding of the industry, the digital space in particular
• Language skills
• A commercial mindset, with experience and understanding of how content provides a monetary return for rightsholders and their partners

ASSUMPTION: Candidates with experience in sports marketing, digital analytics, or market research will be well-suited for this role. Familiarity with sports industry trends and consumer behaviour is highly desirable.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing and analytics roles in Melbourne, the estimated salary range is AUD 80,000 - 120,000 per annum. This estimate takes into account the candidate's experience level and the company's size.

Benefits:

• Competitive salary package
• Opportunities for professional development and growth
• Dynamic and collaborative work environment
• Working with high-profile clients in the sports and entertainment industry

Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:30 PM). Occasional flexibility may be required to meet project deadlines or client needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may include health insurance, retirement plans, and other perks common to mid-sized companies in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Two Circles operates in the Sports & Entertainment Marketing industry, focusing on growing audiences and revenues for leading sports and entertainment organizations by understanding fan behaviour.

Company Size: Two Circles is a mid-sized company with approximately 500-1,000 employees globally, providing a collaborative and dynamic work environment.

Founded: Two Circles was founded in 2005, with a strong track record of working with high-profile clients across the sports and entertainment industry.

Company Description:

• Two Circles grows audiences and revenues for sports and entertainment organizations by understanding fan behaviour and preferences
• The company manages billions of fan data interactions on behalf of over 950 clients around the globe
• Two Circles works with organizations across the world of sport and entertainment, including the NFL, Premier League, Wimbledon, World Rugby, EA SPORTS, and UEFA

Company Specialties:

• Sports CRM
• Sports Marketing
• Commercial Strategy
• Digital Marketing
• Management Consultancy
• Customer Relationship Management
• Sports Data Management
• Data-driven insights
• Consumer Research
• Content creation and production
• Social media management
• Technology solutions

Company Website: http://www.twocircles.com

ASSUMPTION: Two Circles' focus on data-driven insights and understanding fan behaviour makes it an attractive employer for candidates interested in sports marketing, digital analytics, or market research.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in digital analytics, market research, or social media environments.

Reporting Structure: The Content Insights Manager will report directly to the Head of Insights and work closely with various teams, including social/creative teams, new business development, and client management teams.

Work Arrangement: This is an on-site position based in Melbourne, with standard business hours. Occasional flexibility may be required to meet project deadlines or client needs.

Growth Opportunities:

• Progression to senior roles within the Insights team or other departments, such as Client Management or New Business Development
• Expanding skills and expertise in data analysis, reporting, and digital trends
• Gaining experience working with high-profile clients in the sports and entertainment industry

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Two Circles' Melbourne office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 2219 Main St, Santa Monica, California 90405, US

Geographic Context:

• Melbourne is the second-most populous city in Australia, with a vibrant sports and entertainment scene
• The city is known for its multicultural population, high standard of living, and extensive parklands
• Melbourne has a temperate oceanic climate, with warm summers and cool winters

Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 5:30 PM) with occasional flexibility required to meet project deadlines or client needs.

ASSUMPTION: The Melbourne office provides a collaborative and engaging work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Insights or another senior team member
• Reference checks and background verification

Key Assessment Areas:

• Data analysis and interpretation skills
• Communication and presentation skills
• Understanding of digital trends and social media platforms
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with Two Circles' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the sports industry and digital trends in your application materials
• Prepare examples of data analysis and reporting projects you've worked on in the past
• Research Two Circles' clients and industry to show your enthusiasm and knowledge

ATS Keywords: Data Analysis, Reporting, Analytics, Digital Strategy, Social Media, Market Research, Client Management, Presentation Skills, Communication, Attention to Detail, Self-Starter, Data Visualization, Content Planning, Ad Metrics, Social Listening, Digital Trends, Sports Marketing, Fan Behaviour

ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and demonstrate their understanding of the sports industry and digital trends.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• Data visualization tools (e.g., PowerBI, Google Data Studio)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for this role, as the Content Insights Manager will be working with data and producing reports for clients.

👔 Cultural Fit Considerations

Company Values:

• Passionate about sport and entertainment
• Data-driven and insightful
• Collaborative and inclusive
• Commercially minded
• Innovative and curious

Work Style:

• Data-focused and analytical
• Strong communication and presentation skills
• Ability to work independently and in a team environment
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you have a genuine passion for digital trends and their impact on sport and media consumption?
• Are you comfortable working with high volumes of data and producing detailed reports for clients?
• Can you effectively communicate complex ideas and actionable insights to non-technical stakeholders?

ASSUMPTION: Applicants should assess their alignment with Two Circles' values and work style to ensure a good cultural fit for the organization.

⚠️ Potential Challenges

• Managing high volumes of data and producing detailed reports for clients within tight deadlines
• Keeping up-to-date with digital trends and industry developments
• Collaborating effectively with various teams and stakeholders, including social/creative teams, new business development, and client management teams
• Working in a dynamic and fast-paced environment, with changing priorities and project demands

ASSUMPTION: Applicants should be prepared to manage high volumes of data, work within tight deadlines, and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Compared to similar roles in market research or digital analytics, this role places a stronger emphasis on understanding and interpreting data to drive strategic decision-making in the sports and entertainment industry
• This role requires a strong understanding of digital trends and social media platforms, as well as the ability to produce detailed and digestible reports for clients
• Career progression in this role may involve moving into senior roles within the Insights team or other departments, such as Client Management or New Business Development

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar positions in the industry when evaluating their fit for the position.

📝 Sample Projects

• Analyzing fan behaviour and preferences to inform content strategy for a major sports event
• Producing a comprehensive report on digital trends and their impact on sports media consumption for a leading sports organization
• Developing a dashboard to track and visualize key performance indicators (KPIs) for a social media campaign

ASSUMPTION: Applicants should be prepared to discuss relevant projects and experiences that demonstrate their skills in data analysis, reporting, and digital trends.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role?
• How does this role collaborate with other teams, such as social/creative teams, new business development, and client management teams?
• What opportunities are there for professional growth and development within the Insights team or other departments?
• How does Two Circles support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Two Circles careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including examples of data analysis and reporting projects you've worked on in the past
• Prepare for interviews by researching Two Circles' clients and industry, and practicing your presentation skills
• Follow up with the Two Circles HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.