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Content Intern (IG & TikTok Focus)

Everything HR
Full-time
On-site
Santa Monica, California, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Content Intern (IG & TikTok Focus)

πŸ”Ή Company: Club Kuma

πŸ”Ή Location: Santa Monica, California, United States

πŸ”Ή Job Type: Intern, Part-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: June 20, 2025

πŸ”Ή Experience Level: Entry-Level (0-2 years)

πŸ”Ή Remote Status: Hybrid (Remote/On-site)

πŸš€ Job Overview

Key aspects of this role include:

  • Creating engaging short-form video content for TikTok and Instagram
  • Collaborating with the team to develop story-driven content
  • Staying up-to-date with social media trends and best practices
  • Engaging with the community and managing influencer collaborations

ASSUMPTION: This role requires strong creativity, adaptability, and a deep understanding of social media platforms to create compelling content that resonates with the brand's audience.

πŸ“‹ Key Responsibilities

βœ… Assist in conceptualizing, creating, and editing engaging short-form video content for TikTok, Instagram Reels, and other social platforms that reflect the brand's fearless, sophisticated, and spirited personality.

βœ… Stay up-to-date with social media trends, viral challenges, and best practices to create relevant, stylish, and culturally aware content.

βœ… Collaborate with the team to develop story-driven, emotionally resonant content that enhances the brand narrative.

βœ… Capture behind-the-scenes content, product demos, tutorials, and user-generated content to showcase the fragrance line in an organic, lived-in, and aspirational way.

βœ… Engage with the community by responding to comments, DMs, and participating in trends to increase brand visibility while maintaining a genuine and bold brand voice.

βœ… Assist in content scheduling and basic analytics reporting to track performance, learning to optimize content based on engagement insights.

βœ… Support influencer collaborations and outreach by helping coordinate content and partnership details, ensuring brand alignment.

ASSUMPTION: This role requires a strong understanding of the brand's voice and aesthetic, as well as the ability to adapt content to different platforms and audiences.

🎯 Required Qualifications

Education: Currently pursuing or recently completed a degree in Marketing, Communications, Film, Media, or a related field.

Experience: No formal experience required, but relevant coursework or personal projects are a plus.

Required Skills:

  • Basic video editing skills (CapCut, Adobe Premiere, or similar tools preferred)
  • Strong storytelling ability and a knack for authentic, emotion-driven content
  • Excellent written and verbal communication skills
  • Ability to work independently and collaboratively in a fast-paced, creative environment

Preferred Skills:

  • Experience managing personal or brand social media accounts

ASSUMPTION: This role requires a strong passion for fragrance, beauty, fashion, and lifestyle content, as well as a deep understanding of TikTok and Instagram.

πŸ’° Compensation & Benefits

Salary Range: $17.81 per hour (part-time)

Benefits:

  • Hands-on experience in a dynamic and growing fragrance brand
  • Opportunity to build a strong portfolio of elevated, story-driven content
  • Flexible work schedule with hybrid/remote options
  • Free fragrances and exclusive brand perks
  • Potential for full-time employment

Working Hours: 20 hours per week

ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing and communications roles in the Santa Monica area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Club Kuma is a creative studio that specializes in branding, design, and manufacturing award-winning hero products. Their newest in-house project is Frankly, an elevated fragrance brand with an accessible price point.

Company Size: Club Kuma is a small company with 2-10 employees, providing a close-knit and collaborative work environment.

Founded: The founding date of Club Kuma is not specified.

Company Description:

  • Club Kuma is a creative studio that collaborates with clients and creators to brand, design, and manufacture award-winning hero products.
  • Their newest in-house project is Frankly, a fragrance brand that aims to create elevated fragrances at an accessible price while telling compelling stories through scent.
  • The company is committed to building lasting partnerships with collaborators and employees, fostering a creative workplace culture.

Company Specialties:

  • Branding
  • Design
  • Product manufacturing

Company Website: smellfrankly.com

ASSUMPTION: Club Kuma's focus on creativity and collaboration makes it an attractive environment for individuals seeking hands-on experience and growth opportunities in the fragrance and beauty industry.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or individuals looking to gain experience in content creation and social media management.

Reporting Structure: The Content Intern will report directly to the marketing or creative team at Club Kuma.

Work Arrangement: This is a hybrid role, offering a flexible work schedule with remote and on-site options.

Growth Opportunities:

  • Building a strong portfolio of elevated, story-driven content
  • Potential for full-time employment as the brand continues to grow
  • Learning from experienced professionals in the fragrance and beauty industry

ASSUMPTION: This role provides an excellent opportunity for individuals to gain practical experience in content creation and social media management, potentially leading to long-term career growth within the company.

🌍 Location & Work Environment

Office Type: Club Kuma's office is a creative workspace that fosters collaboration and innovation.

Office Location(s): Santa Monica, California

Geographic Context:

  • Santa Monica is a coastal city in California, known for its beaches, shopping, and dining options.
  • The city offers a diverse and vibrant culture, with a strong presence in the tech and entertainment industries.
  • Santa Monica is well-connected by public transportation, making it an accessible location for commuters.

Work Schedule: The work schedule for this role is 20 hours per week, with a flexible arrangement that includes remote and on-site options.

ASSUMPTION: The hybrid work arrangement and central location make this role accessible and appealing to a wide range of candidates.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Submit your resume, a short cover letter, and examples of your social media work (TikTok, Instagram Reels, or portfolio).
  • Let us know why storytelling through scent excites you and how your creativity can help bring Frankly to life!
  • If selected, participate in an interview to discuss your qualifications and fit for the role.

Key Assessment Areas:

  • Creativity and storytelling abilities
  • Understanding of TikTok and Instagram trends and best practices
  • Communication skills and brand alignment
  • Adaptability and ability to work in a fast-paced environment

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences in content creation and social media management.
  • Showcase your understanding of the brand's voice and aesthetic by providing examples of your work that align with Frankly's mission and values.
  • Be prepared to discuss your passion for fragrance, beauty, fashion, and lifestyle content, as well as your familiarity with TikTok and Instagram.

ATS Keywords: Content creation, video editing, social media management, storytelling, TikTok, Instagram, fragrance, beauty, fashion, lifestyle, brand alignment, creative thinking, fast-paced environment

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's creativity, communication skills, and understanding of the brand's mission and values.

πŸ› οΈ Tools & Technologies

  • CapCut
  • Adobe Premiere
  • TikTok
  • Instagram

ASSUMPTION: The tools and technologies required for this role are basic and widely accessible, with a focus on video editing and social media platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Collaboration
  • Innovation

Work Style:

  • Fast-paced and dynamic
  • Creative and collaborative
  • Adaptable and responsive to trends and changes

Self-Assessment Questions:

  • Do you have a strong passion for fragrance, beauty, fashion, and lifestyle content?
  • Are you comfortable working in a fast-paced, creative environment?
  • Can you adapt your content to different platforms and audiences while maintaining a consistent brand voice?

ASSUMPTION: Club Kuma values creativity, collaboration, and adaptability, making it an attractive environment for individuals who thrive in dynamic and innovative work settings.

⚠️ Potential Challenges

  • Keeping up with the fast-paced nature of social media trends and best practices
  • Maintaining a consistent brand voice and aesthetic across multiple platforms
  • Managing influencer collaborations and outreach effectively
  • Balancing remote and on-site work responsibilities

ASSUMPTION: The potential challenges in this role are primarily related to the fast-paced nature of social media and the need to balance remote and on-site work responsibilities.

πŸ“ˆ Similar Roles Comparison

  • This role focuses specifically on content creation for TikTok and Instagram, whereas similar roles may have a broader scope across multiple platforms or include additional responsibilities such as community management or analytics.
  • Club Kuma is a creative studio with a focus on branding and design, whereas other companies may specialize in different aspects of the fragrance and beauty industry.
  • This role offers potential growth opportunities, such as building a strong portfolio and the possibility of full-time employment, making it an attractive entry-level position for recent graduates or individuals looking to gain experience in the industry.

ASSUMPTION: This role offers a unique focus on content creation for TikTok and Instagram, providing an excellent opportunity for individuals seeking to gain experience in social media management and content creation within the fragrance and beauty industry.

πŸ“ Sample Projects

  • Creating a TikTok series that showcases the behind-the-scenes process of developing a new fragrance
  • Developing an Instagram Reels campaign that highlights the emotional storytelling aspects of Frankly's fragrances
  • Collaborating with influencers to create user-generated content that showcases the brand's unique voice and aesthetic

ASSUMPTION: These sample projects provide an insight into the creative and collaborative nature of the role, as well as the opportunity to develop a strong portfolio of elevated, story-driven content.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • How does Club Kuma support the professional growth and development of its interns?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Club Kuma approach influencer collaborations and outreach, and what role would I play in this process?
  • What are the most rewarding aspects of working at Club Kuma, according to current employees?

ASSUMPTION: These key questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your resume, a short cover letter, and examples of your social media work (TikTok, Instagram Reels, or portfolio) through the provided link.
  • Tailor your application materials to highlight your relevant skills and experiences in content creation and social media management.
  • Prepare for your interview by researching the company and role, and practicing your responses to common interview questions.
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.